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Branding The Company

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Arun Kottolli
Arun Kottolli
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Branding the Company Maximize Marketing Potential Arun Kottolli
Corporate Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding the Firm ,[object Object],[object Object],[object Object],[object Object]
Model of Services Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Customers Trial Presented Brand Brand Media Service Concept Quality & Value Brand Meaning Choice Behavior
Experienced Customers Presented Brand Service Concept Quality & Value Brand Media Brand Meaning Choice Behavior Repeat Buy
Elements of Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Choice Behavior ,[object Object],[object Object],[object Object],[object Object]
Branding & Marketing Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding & Marketing Edge ,[object Object],[object Object],[object Object],[object Object],[object Object]
Name – Core of Service Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand is More Than Words ,[object Object],[object Object],[object Object]
Branding & Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start with Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Select the Right Medicine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build on What Exists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internalize the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manager’s Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manager’s Checklist ,[object Object],[object Object],[object Object],[object Object]

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