How to Use Social Media Before, During and After Your Trade Show - Join our guest Mike Smith, Chief Executive Officer of Alexis Exhibits, and the Kuno Creative inbound marketing team to learn how to leverage Social Media to get the most out of your trade show budget.

1. How to Use Social MediaBefore, During and After Your Trade Show Presented with: Mike Smith, CEO Alexis Exhibits @AlexisExhibits AlexisExhibits.com Twitter: #KunoTradeShow

2. Agenda Introduction – Mike Smith Smart Phones Web 2.0 Tools QR Codes Geosocial Media (LBS) Social Media How to Use Social Media Before Your Trade Show During Your Trade Show After Your Trade Show Free Downloads Questions & Answers Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoTradeShow

4. Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.

5. Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.Mike Smith, CEO Alexis Exhibits @AlexisExhibits AlexisExhibits.com Twitter: #KunoTradeShow

6. Twitter: #KunoTradeShow

7. Smart Phones Twitter: #KunoTradeShow

8. #KunoTradeShow Smart Phones Why they matter. . . 250+ million Americans carry mobile phones - over 80% of the nation's population Cell phone subscriptions will top 5 billion globally before 2011 68% of Americans get news and current events information on their cell phone Mobile phones to overtake PC's for web surfing by 2013 Over 61.2 million smartphones in the U.S.

9. Web 2.0 Tools QR Codes Over 17.4 million Americans have scanned a QR code. Twitter: #KunoTradeShow

10. Web 2.0 Tools QR Codes Where should you put your QR code? Put your QR code on every single piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Twitter: #KunoTradeShow

11. Web 2.0 Tools Location Based Social Media – GeoSocial Twitter: #KunoTradeShow

12. Web 2.0 Tools - GeoSocial What is it? Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location. The “check-in” relies on the users’ GPS enabled smartphone. Some of these applications award badges and “special status” for achieving certain check-in goals. The applications can push content to Facebook and Twitter. Brick and mortars (or trade show booths) can communicate with users that are near by. Twitter: #KunoTradeShow

13. Web 2.0 Tools Facebook Places Twitter: #KunoTradeShow

14. Web 2.0 Tools Facebook Places Twitter: #KunoTradeShow

15. Web 2.0 Tools Foursquare Twitter: #KunoTradeShow

16. Web 2.0 Tools Foursquare Twitter: #KunoTradeShow

17. Web 2.0 Tools Foursquare Twitter: #KunoTradeShow

18. Web 2.0 Tools Social Media Twitter: #KunoTradeShow

19. How to Use Social Media Before Your Trade Show Promotion Indirect Direct Twitter: #KunoTradeShow

20. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow

21. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow

22. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow

23. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow

24. How to Use Social Media Before Your Trade Show Promotion Indirect Twitter: #KunoTradeShow

25. How to Use Social Media Before Your Trade Show Promotion Direct Twitter: #KunoTradeShow

26. How to Use Social Media Before Your Trade Show Promotion Direct (LinkedIn Groups) Twitter: #KunoTradeShow

27. How to Use Social Media Before Your Trade Show Promotion Direct (LinkedIn Groups) Twitter: #KunoTradeShow

28. How to Use Social Media Before Your Trade Show Promotion Direct (Search LinkedIn Groups) Show Name or Industry Join or Create Group Twitter: #KunoTradeShow

29. How to Use Social Media Before Your Trade Show Promotion Direct Twitter: #KunoTradeShow

30. How to Use Social Media Before Your Trade Show Promotion Direct # Twitter: #KunoTradeShow

31. How to Use Social Media Before Your Trade Show Promotion Direct Twitter: #KunoTradeShow

32. How to Use Social Media During Your Trade Show Generate Excitement! Twitter: #KunoTradeShow

33. How to Use Social Media During Your Trade Show Live Updates Live Streaming Video Interviews Sweepstakes/Contents/Give-a-ways Twitter: #KunoTradeShow

34. How to Use Social Media During Your Trade Show Live Updates Retweet/Answer Questions/Engage Twitter: #KunoTradeShow

35. How to Use Social Media During Your Trade Show Live Streaming Twitter: #KunoTradeShow

36. How to Use Social Media During Your Trade Show Video Interviews with Influencers, Speakers, Guests, Staff, etc. Exhibit Tour Twitter: #KunoTradeShow

37. How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways QR Codes Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes. Twitter: #KunoTradeShow

38. How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways QR Codes Where should I put my QR Codes? Put your QR code on every piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Twitter: #KunoTradeShow

39. How to Use Social Media During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways GeoSocial Media Twitter: #KunoTradeShow

40. During Your Trade Show (Incentivize Engagement) Sweepstakes/Contents/Give-a-ways* Example: Twitter How to Use Social Media “1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!” *Some promotions can be used to promote prior to the show. Twitter: #KunoTradeShow

41. How to Use Social Media After Your Trade Show Announce Winners Follow Back! Post Videos/Blog Follow Up Twitter: #KunoTradeShow

43. Why Your Business Should Care About LBS

44. How to Use LBS for Business

45. Geosocial Statistics and Demographic Data

46. Leveraging Geosocial Media with Traditional Social MediaDownload at: KunoCreative.com/blog Twitter: #KunoTradeShow

48. Social Media and Digital Marketing Strategy Guide

49. Strategies for creating pre-show buzz and increasing post-show sales

50. Emerging trends in social media and digital marketingDownload at: AlexisExhibits.com Twitter: #KunoTradeShow

51. Next Webinar Register at: KunoCreative.com Twitter: #KunoTradeShow

52. Questions & Answers Slides Posted at: KunoCreative.com/blog Twitter: #KunoTradeShow