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Lead Generation w/ LinkedIn PPC

       Twitter: #Kuno - @CPollittIU
LinkedIn Marketing


Building Leads with LinkedIn Organically

   Building Leads with LinkedIn PPC




               Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC




           Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC

1. Target Personas                       5. Lead Nurturing
2. Identify Problems                     6. Create Three Ad
                                            Variations
3. Create Advanced
   Content                               7. Create at Least
                                            One 50x50
4. Develop Landing                          Graphic
   Page




                  Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
           Target Personas




           Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
                  Identify Problems


• Cash Flow                                 • Internal Overhead
• Lead Acquisition                          • Churn Rate
• Social Media                              • Website
  Reach                                       Management
• Cost Per Lead




                     Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
        Create Advanced Content




            Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
         Develop Landing Page




            Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
        Develop Lead Nurturing




           Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
       Create Three Ad Variations




            Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
         Create 50x50 Graphic




           Twitter: #Kuno - @CPollittIU
LinkedIn Marketing Cheat Sheet




                           Facebook.com/kunocreative




           Twitter: #Kuno - @CPollittIU
LinkedIn Marketing


Building Leads with LinkedIn Organically

   Building Leads with LinkedIn PPC




               Twitter: #Kuno - @CPollittIU
Thanks for Watching!
    Slides are available at

      Twitter: #Kuno - @CPollittIU

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Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

  • 1. Lead Generation w/ LinkedIn PPC Twitter: #Kuno - @CPollittIU
  • 2. LinkedIn Marketing Building Leads with LinkedIn Organically Building Leads with LinkedIn PPC Twitter: #Kuno - @CPollittIU
  • 3. Lead Generation w/ LinkedIn PPC Twitter: #Kuno - @CPollittIU
  • 4. Lead Generation w/ LinkedIn PPC 1. Target Personas 5. Lead Nurturing 2. Identify Problems 6. Create Three Ad Variations 3. Create Advanced Content 7. Create at Least One 50x50 4. Develop Landing Graphic Page Twitter: #Kuno - @CPollittIU
  • 5. Lead Generation w/ LinkedIn PPC Target Personas Twitter: #Kuno - @CPollittIU
  • 6. Lead Generation w/ LinkedIn PPC Identify Problems • Cash Flow • Internal Overhead • Lead Acquisition • Churn Rate • Social Media • Website Reach Management • Cost Per Lead Twitter: #Kuno - @CPollittIU
  • 7. Lead Generation w/ LinkedIn PPC Create Advanced Content Twitter: #Kuno - @CPollittIU
  • 8. Lead Generation w/ LinkedIn PPC Develop Landing Page Twitter: #Kuno - @CPollittIU
  • 9. Lead Generation w/ LinkedIn PPC Develop Lead Nurturing Twitter: #Kuno - @CPollittIU
  • 10. Lead Generation w/ LinkedIn PPC Create Three Ad Variations Twitter: #Kuno - @CPollittIU
  • 11. Lead Generation w/ LinkedIn PPC Create 50x50 Graphic Twitter: #Kuno - @CPollittIU
  • 12. LinkedIn Marketing Cheat Sheet Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU
  • 13. LinkedIn Marketing Building Leads with LinkedIn Organically Building Leads with LinkedIn PPC Twitter: #Kuno - @CPollittIU
  • 14. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU