Account-based marketing isn't new, but it has taken on new life in the digital era. If your team hasn't invested in account-based marketing yet, here are 12 powerful statistics that will convince you to start.
This document shares 21 surprising sales statistics related to digital selling, social selling, sales training, and the impact of COVID-19. Some of the key statistics include: B2B buyers now prefer digitally-enabled sales interactions 2 to 1; prospecting emails have increased 72% since March 2020 but response rates decreased 44%; and 96% of B2B companies have shifted to a virtual sales model since the pandemic. The document encourages sharing the statistics with sales teams and provides links to sign up for more sales insights from The Brevet Group.
I Should Have Used Social Selling | Gil Gunderson's Guide To Social SalesGerry Moran
Gil Gunderson's guide advocates for using social selling techniques to better prepare sales reps. It cites statistics showing that the majority of B2B decision makers feel sales reps are unprepared, most customers use social media in their buying process, and over half of the buying process is done before any sales contact. The guide encourages salespeople to use social media like Twitter, LinkedIn, and blogs to connect with customers, build their reputation as an expert, and listen for sales opportunities in order to more effectively compete against their peers and achieve their sales quotas.
Why Cause Marketing is a Good Investment_April 2013 VolunteerMatch Best Pract...VolunteerMatch
Cause marketing is a 1.6 billion dollar industry and a cornerstone of many brand name companies, including Starbucks, Target and McDonald's and is now commanding the attention of smaller businesses. Is it good for your business?
In this webinar, Joe Waters, the blogger at the web's #1 cause marketing blog, Selfishgiving.com, and the co-author of Cause Marketing for Dummies, will explain:
• What cause marketing is and how it’s dramatically different – and more powerful – than other forms of corporate giving.
• Why cause marketing must be a key part of every company’s marketing mix.
• How to choose the right cause for your business. Hint: This is one decision where following your heart may lead you astray.
• Simple, proven and effective targets that can help a cause – and grow your business – now!
You'll leave the webinar with additional resources to continue your learning on cause marketing and to inspire you to do well and good.
About our Guest Speaker:
Joe Waters
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. Joe is the blogger behind the web's #1 cause marketing blog, Selfishgiving.com. He's the author of Cause Marketing for Dummies, QR Codes for Dummies and Fundraising with Businesses: 50 New (and Improved!) Tactics for Nonprofits - which is scheduled to be released this fall.
Joe's expertise is evident through his work with many of the top responsible companies, including Pepsi, Staples, Zipcar, and Virgin America, as well as his experience leading cause marketing teams, including one that raised millions of dollars for New England's largest safety-net hospital between 2004 and 2011.
In addition to his blog and books, Joe has contributed to The Huffington Post, The Chronicle of Philanthropy, Mediapost, Forbes, Inspiring Generosity, About.com and The Nonprofit Quarterly and presents regularly at Cause Marketing Forum’s annual conference.
Accenture Market Pulse survey 2019 for Banking in BelgiumAccenture BeLux
Banks in Belgium have seen improvements in customer satisfaction metrics like Net Promoter Score compared to last year, but customer loyalty, trust, and satisfaction are still lower than in previous years. While fewer customers say they stay with their bank out of habit, the relationship remains fragile. The survey found that customers value both digital services for simple tasks and human interaction for more complex activities. Banks can strengthen customer relationships by personalizing services, investing in digital channels, and maintaining the human element for important interactions.
The document discusses 5 "moneyball" metrics that sales executives should focus on instead of traditional metrics that provide an inaccurate view of performance. These include pipeline velocity to measure how quickly deals are moving instead of just the total pipeline amount, winning percentage to measure what percentage of deals are won instead of just number of deals worked on, closing speed to measure how long it takes deals to close instead of just number closed, acquisition cost to measure profitability of deals instead of just revenue, and new logos to measure number of new customers instead of just total sales. Adopting these more accurate metrics can help sales organizations improve results and better predict future performance.
Sales Development in 2018: Personalization, Relevance and TimingTenbound
The document discusses metrics for measuring sales development representatives (SDRs). It argues that commonly used metrics like calls per day are "bad metrics" that do not capture an SDR's actual performance. Instead, it advocates for "better metrics" like lead efficiency, account penetration, time to value, and pipeline value that better indicate an SDR's progress in engaging with potential customers. The document warns that over-relying on metrics can incentivize the wrong behaviors, and that the most important thing is collaborative creativity between managers and SDRs.
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
This document shares 21 surprising sales statistics related to digital selling, social selling, sales training, and the impact of COVID-19. Some of the key statistics include: B2B buyers now prefer digitally-enabled sales interactions 2 to 1; prospecting emails have increased 72% since March 2020 but response rates decreased 44%; and 96% of B2B companies have shifted to a virtual sales model since the pandemic. The document encourages sharing the statistics with sales teams and provides links to sign up for more sales insights from The Brevet Group.
I Should Have Used Social Selling | Gil Gunderson's Guide To Social SalesGerry Moran
Gil Gunderson's guide advocates for using social selling techniques to better prepare sales reps. It cites statistics showing that the majority of B2B decision makers feel sales reps are unprepared, most customers use social media in their buying process, and over half of the buying process is done before any sales contact. The guide encourages salespeople to use social media like Twitter, LinkedIn, and blogs to connect with customers, build their reputation as an expert, and listen for sales opportunities in order to more effectively compete against their peers and achieve their sales quotas.
Why Cause Marketing is a Good Investment_April 2013 VolunteerMatch Best Pract...VolunteerMatch
Cause marketing is a 1.6 billion dollar industry and a cornerstone of many brand name companies, including Starbucks, Target and McDonald's and is now commanding the attention of smaller businesses. Is it good for your business?
In this webinar, Joe Waters, the blogger at the web's #1 cause marketing blog, Selfishgiving.com, and the co-author of Cause Marketing for Dummies, will explain:
• What cause marketing is and how it’s dramatically different – and more powerful – than other forms of corporate giving.
• Why cause marketing must be a key part of every company’s marketing mix.
• How to choose the right cause for your business. Hint: This is one decision where following your heart may lead you astray.
• Simple, proven and effective targets that can help a cause – and grow your business – now!
You'll leave the webinar with additional resources to continue your learning on cause marketing and to inspire you to do well and good.
About our Guest Speaker:
Joe Waters
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. Joe is the blogger behind the web's #1 cause marketing blog, Selfishgiving.com. He's the author of Cause Marketing for Dummies, QR Codes for Dummies and Fundraising with Businesses: 50 New (and Improved!) Tactics for Nonprofits - which is scheduled to be released this fall.
Joe's expertise is evident through his work with many of the top responsible companies, including Pepsi, Staples, Zipcar, and Virgin America, as well as his experience leading cause marketing teams, including one that raised millions of dollars for New England's largest safety-net hospital between 2004 and 2011.
In addition to his blog and books, Joe has contributed to The Huffington Post, The Chronicle of Philanthropy, Mediapost, Forbes, Inspiring Generosity, About.com and The Nonprofit Quarterly and presents regularly at Cause Marketing Forum’s annual conference.
Accenture Market Pulse survey 2019 for Banking in BelgiumAccenture BeLux
Banks in Belgium have seen improvements in customer satisfaction metrics like Net Promoter Score compared to last year, but customer loyalty, trust, and satisfaction are still lower than in previous years. While fewer customers say they stay with their bank out of habit, the relationship remains fragile. The survey found that customers value both digital services for simple tasks and human interaction for more complex activities. Banks can strengthen customer relationships by personalizing services, investing in digital channels, and maintaining the human element for important interactions.
The document discusses 5 "moneyball" metrics that sales executives should focus on instead of traditional metrics that provide an inaccurate view of performance. These include pipeline velocity to measure how quickly deals are moving instead of just the total pipeline amount, winning percentage to measure what percentage of deals are won instead of just number of deals worked on, closing speed to measure how long it takes deals to close instead of just number closed, acquisition cost to measure profitability of deals instead of just revenue, and new logos to measure number of new customers instead of just total sales. Adopting these more accurate metrics can help sales organizations improve results and better predict future performance.
Sales Development in 2018: Personalization, Relevance and TimingTenbound
The document discusses metrics for measuring sales development representatives (SDRs). It argues that commonly used metrics like calls per day are "bad metrics" that do not capture an SDR's actual performance. Instead, it advocates for "better metrics" like lead efficiency, account penetration, time to value, and pipeline value that better indicate an SDR's progress in engaging with potential customers. The document warns that over-relying on metrics can incentivize the wrong behaviors, and that the most important thing is collaborative creativity between managers and SDRs.
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
Pardot Presentation: Nurturing the Lead Lifecycle ~ Automate Engagement and W...Fathom Manufacturing
This document summarizes an agenda for a presentation on nurturing the lead lifecycle and automating engagement to win more customers. The presentation discusses how buyers now complete 60% of their purchase journey before engaging with sales, making sales less productive. It also notes that customers often purchase point solutions that create data "silos". The presentation will exercise finding, winning, and keeping customers, and discuss how a Salesforce solution can help with lead generation campaigns, automated lead transfer, engagement alerts, lead scoring, nurturing campaigns, and closed-loop reporting to improve lead conversion rates.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
The Advocacy Imperative: The Revenue-Driving Secret WeaponInfluitive
This document discusses the importance of advocacy and customer loyalty for driving revenue. It argues that the traditional sales funnel has changed and that customers now have more control over their purchasing decisions. It recommends that companies embrace an account-based approach, align their sales and marketing processes, make advocacy a core strategy, leverage technology to scale advocacy efforts, take responsibility for customer experience, and create a customer data strategy. The overall message is that focusing on advocacy and customer loyalty can significantly increase revenue through higher customer win rates, cross-sell, up-sell, and order size.
This document discusses driving high engagement with B2B customers. It identifies five key factors that influence engagement: people issues, perception issues, product/service issues, websites/support portals, and finance/billing. Personal relationships with customers have the biggest impact on engagement. Ensuring staff are passionate, empowered, and provide a consistent experience is important. A customer-centric strategy underpins high engagement, with the best companies executing the strategy effectively at all customer touchpoints.
Content marketing is inescapable. But proving it's efficacy can be much more elusive. Emily Burkhart of Stryde shares her approach to quantifying and proving the value of content marketing campaigns. Presentation originally given at Inbound Marketing SLC: Content Marketing Focus on August 6, 2015.
This document discusses how customer service can be used as a marketing tool to increase revenues. It provides data showing that brands who improve customer service see 10-15% revenue increases while lowering costs 15-20%. Additionally, 70% of Americans are willing to spend more with companies providing excellent customer service. The document then discusses specific strategies like capturing customer data from websites and mobile apps, using CRM software to track metrics, engaging customers on social media and search, implementing loyalty programs, and holding events to generate more business.
This document discusses using data to drive social media marketing efforts. It provides insights from analyzing social media data from over 70,000 posts across 381 organizations. Key insights include that RSS automation is as effective as manual posting, scheduled posts generate clicks but not conversions, hashtag stuffing does not work, and Facebook influences more purchases than Twitter. The document also discusses measuring social media marketing efforts using a funnel to track awareness, interest, and actions. Metrics discussed include fans, clicks, and conversions to evaluate success.
Owning the Micro-moments of Customer Experience by Matt HenslerPHX Startup Week
This document discusses how customers experience "micro-moments" at different touchpoints along their journey. It defines micro-moments as critical moments that ultimately determine customer outcomes. It provides examples of common micro-moments people experience, such as when they want to know information, find a nearby business, learn how to do something, or make a purchase. It emphasizes that companies should focus on optimizing these micro-moments of customer experience in order to drive micro-conversions and improve customer retention rates.
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
The document summarizes key points about outbound and inbound marketing. It notes that outbound marketing focuses on paying to broadcast messages to find consumers, but that many direct marketing tactics like mail and TV ads have low response rates. Inbound marketing instead focuses on consumers finding the company. The document provides statistics showing the higher cost and lower effectiveness of outbound marketing compared to inbound. It also includes facts about the importance of social media marketing, with LinkedIn generating more B2B leads than other platforms. The summary encourages marketers to be consistent and creative in their social media approaches.
The document discusses how marketing functions are perceived within organizations and the expanding responsibilities of CMOs. It finds that while CMOs view marketing as more strategic, the perception of marketing as a strategic partner has declined in the past three years according to other heads of departments. Additionally, marketing functions that are seen as more strategic have a broader scope of responsibilities, with many CMOs now having lead responsibility for data as well. The document advocates for a digitally integrated, cross-functional marketing structure to future proof marketing teams.
Yardi staying competitive 7 ways You CRM Can Supercharge Your Sales ProcessSteve Moran
The key to capturing quality leads and increasing occupancy is to use customer relationship management (CRM) software. CRM allows organizations to track interactions with prospects and clients to improve relationships through better data visibility. It helps streamline marketing efforts, shorten lead response times, centralize data, and automate communication. When used properly, CRM can optimize contact strategies, strengthen client relationships, personalize approaches, and connect business data to increase sales performance and occupancy rates.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
The document discusses how marketing automation can help build real connections with customers by allowing businesses to automate communications, engage customers in a relevant way at the right time, and sell more products. It notes that the average attention span is short, unhappy customers will tell many others about negative experiences, and marketing automation addresses this by helping welcome customers, maintain engagement, and boost sales through automated messaging. The key is to start slow, get to know your audience, build and segment your contact lists, test campaigns, and grow more complex workflows over time.
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
Don’t Get Audited—Here’s How to Avoid Costly Mistakes (Manta.com)Manta
Small business owners shudder at the thought of a sales tax audit. That’s why it’s important to proactively join MantaTrends for a 15-minute webcast teaching small business owners how to avoid sales tax audits and what to do when things go wrong.
During the webcast, you will learn all this and more:
• How can a company avoid costly mistakes?
• Where do most businesses fail?
• What’s a typical audit experience like & how can you make the best of a bad situation?
The document is a summary of a survey of 200 B2B marketing professionals about digital marketing goals, challenges, budgets, and tactics. Some key findings include:
1) The top digital marketing goal is delivering quality leads, followed by driving more leads. The biggest challenge is delivering quality leads, surpassing measuring ROI.
2) Nearly half of marketers expect to increase their digital budgets in 2017, while only 6% expect decreases. Over a third plan to spend 60% or more of budgets on digital.
3) The most popular content tactics are blogs and videos, while white papers produce the most revenue followed by webinars.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
Pardot Presentation: Nurturing the Lead Lifecycle ~ Automate Engagement and W...Fathom Manufacturing
This document summarizes an agenda for a presentation on nurturing the lead lifecycle and automating engagement to win more customers. The presentation discusses how buyers now complete 60% of their purchase journey before engaging with sales, making sales less productive. It also notes that customers often purchase point solutions that create data "silos". The presentation will exercise finding, winning, and keeping customers, and discuss how a Salesforce solution can help with lead generation campaigns, automated lead transfer, engagement alerts, lead scoring, nurturing campaigns, and closed-loop reporting to improve lead conversion rates.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
The Advocacy Imperative: The Revenue-Driving Secret WeaponInfluitive
This document discusses the importance of advocacy and customer loyalty for driving revenue. It argues that the traditional sales funnel has changed and that customers now have more control over their purchasing decisions. It recommends that companies embrace an account-based approach, align their sales and marketing processes, make advocacy a core strategy, leverage technology to scale advocacy efforts, take responsibility for customer experience, and create a customer data strategy. The overall message is that focusing on advocacy and customer loyalty can significantly increase revenue through higher customer win rates, cross-sell, up-sell, and order size.
This document discusses driving high engagement with B2B customers. It identifies five key factors that influence engagement: people issues, perception issues, product/service issues, websites/support portals, and finance/billing. Personal relationships with customers have the biggest impact on engagement. Ensuring staff are passionate, empowered, and provide a consistent experience is important. A customer-centric strategy underpins high engagement, with the best companies executing the strategy effectively at all customer touchpoints.
Content marketing is inescapable. But proving it's efficacy can be much more elusive. Emily Burkhart of Stryde shares her approach to quantifying and proving the value of content marketing campaigns. Presentation originally given at Inbound Marketing SLC: Content Marketing Focus on August 6, 2015.
This document discusses how customer service can be used as a marketing tool to increase revenues. It provides data showing that brands who improve customer service see 10-15% revenue increases while lowering costs 15-20%. Additionally, 70% of Americans are willing to spend more with companies providing excellent customer service. The document then discusses specific strategies like capturing customer data from websites and mobile apps, using CRM software to track metrics, engaging customers on social media and search, implementing loyalty programs, and holding events to generate more business.
This document discusses using data to drive social media marketing efforts. It provides insights from analyzing social media data from over 70,000 posts across 381 organizations. Key insights include that RSS automation is as effective as manual posting, scheduled posts generate clicks but not conversions, hashtag stuffing does not work, and Facebook influences more purchases than Twitter. The document also discusses measuring social media marketing efforts using a funnel to track awareness, interest, and actions. Metrics discussed include fans, clicks, and conversions to evaluate success.
Owning the Micro-moments of Customer Experience by Matt HenslerPHX Startup Week
This document discusses how customers experience "micro-moments" at different touchpoints along their journey. It defines micro-moments as critical moments that ultimately determine customer outcomes. It provides examples of common micro-moments people experience, such as when they want to know information, find a nearby business, learn how to do something, or make a purchase. It emphasizes that companies should focus on optimizing these micro-moments of customer experience in order to drive micro-conversions and improve customer retention rates.
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
The document summarizes key points about outbound and inbound marketing. It notes that outbound marketing focuses on paying to broadcast messages to find consumers, but that many direct marketing tactics like mail and TV ads have low response rates. Inbound marketing instead focuses on consumers finding the company. The document provides statistics showing the higher cost and lower effectiveness of outbound marketing compared to inbound. It also includes facts about the importance of social media marketing, with LinkedIn generating more B2B leads than other platforms. The summary encourages marketers to be consistent and creative in their social media approaches.
The document discusses how marketing functions are perceived within organizations and the expanding responsibilities of CMOs. It finds that while CMOs view marketing as more strategic, the perception of marketing as a strategic partner has declined in the past three years according to other heads of departments. Additionally, marketing functions that are seen as more strategic have a broader scope of responsibilities, with many CMOs now having lead responsibility for data as well. The document advocates for a digitally integrated, cross-functional marketing structure to future proof marketing teams.
Yardi staying competitive 7 ways You CRM Can Supercharge Your Sales ProcessSteve Moran
The key to capturing quality leads and increasing occupancy is to use customer relationship management (CRM) software. CRM allows organizations to track interactions with prospects and clients to improve relationships through better data visibility. It helps streamline marketing efforts, shorten lead response times, centralize data, and automate communication. When used properly, CRM can optimize contact strategies, strengthen client relationships, personalize approaches, and connect business data to increase sales performance and occupancy rates.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
The document discusses how marketing automation can help build real connections with customers by allowing businesses to automate communications, engage customers in a relevant way at the right time, and sell more products. It notes that the average attention span is short, unhappy customers will tell many others about negative experiences, and marketing automation addresses this by helping welcome customers, maintain engagement, and boost sales through automated messaging. The key is to start slow, get to know your audience, build and segment your contact lists, test campaigns, and grow more complex workflows over time.
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
Don’t Get Audited—Here’s How to Avoid Costly Mistakes (Manta.com)Manta
Small business owners shudder at the thought of a sales tax audit. That’s why it’s important to proactively join MantaTrends for a 15-minute webcast teaching small business owners how to avoid sales tax audits and what to do when things go wrong.
During the webcast, you will learn all this and more:
• How can a company avoid costly mistakes?
• Where do most businesses fail?
• What’s a typical audit experience like & how can you make the best of a bad situation?
The document is a summary of a survey of 200 B2B marketing professionals about digital marketing goals, challenges, budgets, and tactics. Some key findings include:
1) The top digital marketing goal is delivering quality leads, followed by driving more leads. The biggest challenge is delivering quality leads, surpassing measuring ROI.
2) Nearly half of marketers expect to increase their digital budgets in 2017, while only 6% expect decreases. Over a third plan to spend 60% or more of budgets on digital.
3) The most popular content tactics are blogs and videos, while white papers produce the most revenue followed by webinars.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
LSA19: The Science Behind Increasing Customer RetentionLocalogy
The document discusses strategies for increasing customer retention rates based on analysis of data from 200,000 small and medium-sized businesses over 3 years. Key findings include: 1) SMBs that purchase more products and services from a channel partner have higher retention rates. 2) Bundling new products with existing offerings increases retention by 49%. 3) Highly engaged SMBs that interact once per day have a 95% retention rate over 3 years, 151% higher than rarely engaged SMBs. Providing marketing services also increases retention significantly. Focusing on specific industry verticals leads to a 34% increase in retention rates compared to generalists.
Mina Seetharaman - Thought Leadership DisruptedJulia Grosman
The document discusses new rules for effective thought leadership in the content age. It summarizes research findings from a survey of over 800 business executives and marketers. The key findings are that audiences are experiencing content overload, so they are becoming more selective in the thought leadership they consume. However, most marketers still focus on differentiating their company over helping audiences, and many struggle with internal alignment. The document recommends six new rules for effective thought leadership: 1) Know your audience and put them first 2) Know your own organization 3) Involve outside experts 4) Focus on quality over quantity 5) Build long-term relationships 6) Be a thought partner rather than just a thought leader.
Salgsproduktivitet og effektiv sagsbehandlingMicrosoft
Microsoft’s salgsproduktivitetsløsning kan hjælpe salgsteams og sagsbehandlere med at yde deres bedste, så de kan engagere kunder og borgere på en meningsfyldt måde, styrke relationerne og levere fantastiske oplevelser. Oplev hvordan Microsoft Dynamics CRM udnytter Office 365 services som Power BI, Yammer, Skype og Social Engagement.
eTail Canada Ecommerce Retail Market Research ReportDavid Matthews
The document summarizes the findings of a survey of Canadian retailers on their digital marketing strategies and capabilities. Key findings include:
- Most retailers have annual online revenues under $50 million and e-commerce makes up 15% or less of total sales.
- Retailers are seeing growth in key metrics like conversion rates and average order value year-over-year.
- Email and search engine optimization solutions are the top planned investments over the next year.
- While mobile optimization is a priority, most retailers are still not satisfied with their mobile initiatives and results to date.
Digital transformation: How retailers can thrive in the new digital environmentTata Consultancy Services
Navigate the path to successful digital transformation. Through deep industry expertise, modular, customizable solutions that meet real needs, we help you stay ahead of customers’ needs and reduce costs.
Mina Seetharaman - Thought Leadership Disrupted Julia Grosman
This document summarizes the results of a survey on thought leadership content. It finds that audiences are experiencing content overload, leading them to be more selective in the content they consume. However, marketers plan to increase their output of thought leadership despite poor engagement rates currently. The document provides six new rules for effective thought leadership, including knowing your audience, involving outside experts, focusing on quality over quantity, and positioning yourself as a thought partner rather than leader.
This document discusses leadership behaviors at AARP and provides guidance on essential behaviors for employees at all levels, including taking an enterprise view, acting with integrity, making informed decisions, listening actively, and inspiring engagement. It emphasizes the importance of collaboration across the organization to deliver on the mission. The document also provides information on how to learn more about these leadership behaviors.
The document discusses how top sales leaders achieved success in making their sales numbers. It includes interviews from a summit in Hawaii where leaders shared their strategies. Some key strategies discussed include growing reseller revenue, selling in small business segments, and aligning corporate and sales strategies. The document also provides a framework for developing a 2016 sales strategy that incorporates inputs from product management and marketing. Overall, the document focuses on lessons learned from top performers on how to develop strategies to achieve sales goals.
Microsoft --2017 State of Global Customer ServiceAbhishek Sood
Thanks to the influence of digital and mobile technology, customers expect more from brands when it comes to convenience, resolution times, and agent expertise.
This Microsoft 2017 State of Global Customer Service report explores how modern brands are meeting these rising expectations, polling data from 5,000 people based in Brazil, Germany, Japan, the United Kingdom, and the U.S.
Annual Trends & Perspectives from B2B Buyers & Sellers
Review the current state of B2B sales and marketing and how these trends are affecting the buyers and sellers across B2B industries. Understand the challenges sales teams are facing and how customer centric marketing, coupled with targeted sales strategies, can contribute to sales acceleration.
D&B tools can shed light on effective account based marketing campaigns, and sales prospect research strategies. These sales acceleration tools are essential to emerging B2B sales approaches.
Executive Summary - LeanData Account-Based Marketing and Sales Survey Results...LeanData
A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.
• 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago.
• 40 percent consider account-based marketing to be a high priority.
About LeanData Inc.
We’re passionate about simplifying the B2B sales process. Our lead management software is specifically built for account-based marketing and target account selling strategies. LeanData customers like Marketo, DoubleDutch, and Act-On Software are seeing increased conversion rates to Sales Qualified Leads (SQLs) and greater sales productivity.
2018 state of global customer service reportMichaelRoenker
The Microsoft 2018 State of Global Customer Service survey polled
5,000 individuals across Brazil, Germany, Japan, the United Kingdom,
and the United States. Our results confirm that customer service
remains a cornerstone of customer experience and can serve as a brand
differentiator. In fact, 95% of our survey respondents indicated that
customer service is important to their choice of and loyalty to a brand.
This document provides a summary of a global annual marketing report for 2022. It finds that global marketers are increasing spending across paid media channels, with an expected 53% increase in social media spending. The top objectives for marketers are brand awareness and new customer acquisition. While marketers are confident in measuring certain channels, they lack confidence in full-funnel ROI measurement. The report emphasizes that brand awareness has never been more important given changes in consumer behavior and media fragmentation.
This document provides a summary of a global annual marketing report for 2022. It finds that global marketers are increasing spending across paid media channels, with an expected 53% increase in social media spending. The top objectives for marketers are brand awareness and new customer acquisition. While marketers are confident in measuring certain channels, they lack confidence in full-funnel ROI measurement. The report emphasizes that brand awareness has never been more important given changes in consumer behavior and media fragmentation.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Fostering Connection & Engagement: Guidance for Healthcare Marketers Pivoting...Demandbase
Due to COVID-19, along with just about everyone else, tens of thousands of pharmaceutical representatives are now “working from home”. This has created an engagement void that drug makers are now filling with websites, apps and other digital tools, in an effort to maintain some semblance of interaction with the doctors who prescribe their treatments. How do we make sense of this new digital ecosystem?
The document is a benchmark report summarizing the results of a survey of email marketing managers. Some key findings include: the biggest goal of email marketing is branding and awareness (70%); the top challenges are email campaign metrics like open rates (48%) and effectively segmenting databases to send relevant messages (44%); increased engagement was the success email managers were most proud of (58%); and website forms were the most popular way to collect email addresses (62%). The report provides recommendations on segmentation, data analysis, and using a B2B data provider to improve email marketing efforts.
Ähnlich wie Account-Based Marketing: 12 Powerful Stats (20)
Are you getting all you can out of this growing hub for visual content? Here are four secrets you need to know to create SlideShare masterpieces that will keep your audience coming back for more.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
Delivering Results: Email, Automation and The New Buyer's JourneyKuno Creative
This covers best practices for maximum deliverability, how to integrate automation into everyday email marketing, personalizing email delivery based on buyer behavior and email enhancement and much more.
Inbound Marketing: Buy-In, Budgets and Best PracticesKuno Creative
You may have heard of inbound marketing, but how can you use it to effectively market your products and drive revenue? This presentation will show you how to get other stakeholders in your company on board with inbound marketing, how it will impact your bottom line and how it has worked for others.
Request a Consultation: http://enterpriseinbound.kunocreative.com/inbound-services-quote
Using Automation with Twitter [Episode 8] - Tuesday's Tips & Tactics: Inbound...Kuno Creative
The top source of social media traffic and leads on Kuno's website is Twitter. This week's episode looks at simple Twitter automation designed to generate leads, using the content you have and content from other relevant sources. You will also be introduced to two must-have tools for getting started with automation, as well as best practices for sharing on Twitter.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74824/Twitter-Automation-Tuesday-s-Inbound-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative Inbound Marketing Team. The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
Driving SaaS Revenue with Inbound MarketingKuno Creative
John McTigue, EVP of Kuno Creative, and Paula Pollock, CEO of Pollock Marketing Group, joined forces to discuss the marketing challenges of Software as a Service (SaaS) companies, presented inbound marketing solutions and showed industry examples.
They showed both successful and unsuccessful cases and drew inferences from their marketing strategies. They also shared stories from their own Saas client experiences. If you are an owner, manager or investor in a Saas company or you provide marketing services to the SaaS industry, these slides are for you!
* Business planning - commitment to marketing
* Marketing strategy - thinking it through
* Brand awareness and time-to-market
* Competitive edge and differentiation
* Content, context and conversion
* Freemiums, trials and subscription conversions
* Customer acquisition cost and life time value
* Reducing churn and cancellation rates
Advanced Online Marketing Analytics & Behavior-Triggered Lead NurturingKuno Creative
The document discusses advanced marketing strategies including advanced landing pages, behavior-driven communications, and advanced marketing analytics. It provides definitions of each strategy and examples of how the company implemented them. They found their A/B testing improved conversion rates and behavioral tracking reduced costs and risks. They learned data drives leads and their strategy depends on data tracking across channels.
3 Steps to Successful B2B Social Media MarketingKuno Creative
What's missing in your Social Media?
Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns.
Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.
Webinar hightlights:
-Why B2B should use Social Media to connect with clients
-Why B2B struggle with Social Media
-How to approach the use of Social Media - Engagement
-What Content should be Distributed on Social Media
-Examples of B2B companies using Social Media successfully
Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.
Content Marketing - The Inbound Recipe for Success (Affiliate Summit East 2011)Kuno Creative
The document discusses content marketing and provides guidance on how to implement an effective content marketing strategy. It defines content marketing as the creation and sharing of content to promote a product, service, or cause. It recommends publishing unique, problem-solving content on a regular basis, such as 2-3 blogs per month, to fill the top of the sales funnel. It also discusses using search engine optimization, social media, and analytics to distribute and monitor the success of content marketing efforts over a period of 6-12 months.
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsKuno Creative
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses adding search engine optimization and content marketing strategies to blogging, which further increased these metrics. The presentation provides tips on blogging, SEO, content marketing and social media to help businesses attract more visitors and subscribers to their blogs.
Join our guest Chuck Gose, Director of Business Development & Social Media for MediaTile, & co-founder of Indy Social Media, to learn how to build leads with LinkedIn.
Reviewed in the Webinar:
- Develop a powerful LinkedIn profile that the search engines love
- Take advantage of company profiles
- Learn more about what groups and Q&As can do for your networks and lead generation
- How Kuno uses LinkedIn
Affiliate Summit's SEO 'Link Building Secrets'Kuno Creative
In this free webinar you will learn the best ways to build links and leverage social media for search engine visibility. This webinar will explore the components of a successful SEO campaign, identify 13 actionable link building tactics and introduce the best way to leverage social media in an SEO campaign.
Our featured presenter is Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative.
Social Media & Inbound Marketing - The Future of Business & Personal PromotionKuno Creative
The document discusses social media marketing and inbound marketing strategies. It covers topics like using social media platforms to promote businesses, building personal brands online, creating and sharing content, and using LinkedIn for professional networking and lead generation. The presentation provides tips on developing an inbound marketing strategy incorporating blogging, social media, and search engine optimization to attract and engage customers.
Join our guests Troy Rumfelt, President, and Mike Gingerich, Marketing Director for TabSite, a Facebook application by Digital Hill Multimedia, to learn how to build leads with Facebook.
How do you build leads using Facebook?
Below are just a few Facebook topics that will be discussed during the webinar.
Reviewed in the Webinar:
-Importance of a custom Facebook landing page for brand awareness
-Value of having a “Like” the page strategy
-Opportunities for lead capture call-outs that tie into e-mail marketing lists
-Strategies for wall posting to increase interaction and visibility in fan's news feeds
-How Kuno uses Facebook to build leads
Top 10 Lessons Learned from the USF Internet Marketing Masters ProgramKuno Creative
The document outlines the top 10 lessons Chad Pollitt learned from the USF Internet Marketing Masters Program, including the importance of search engine optimization, innovation, goal setting, off-page SEO, content marketing, lead nurturing, social media networking, testing, tracking, and personal branding. It provides brief introductions to each lesson and promotes Chad's personal brand and an SEO cheat sheet available for download.
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader StatusKuno Creative
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status examines the power of content marketing on LinkedIn and how to build leads with social media and inbound marketing.
Using Social Media Before, During & After Your Trade ShowKuno Creative
How to Use Social Media Before, During and After Your Trade Show - Join our guest Mike Smith, Chief Executive Officer of Alexis Exhibits, and the Kuno Creative inbound marketing team to learn how to leverage Social Media to get the most out of your trade show budget.
How to Monetize Blogging with Social Media, SEO and Content MarketingKuno Creative
This document discusses how to monetize blogging through content marketing, social media, search engine optimization (SEO), and blogging. It provides an overview of each topic, including how to create and share different types of content, use various social media platforms to distribute content, optimize websites for search engines through on-page and off-page SEO factors, and monetize blogs through ads, affiliate marketing, and other methods. The presenter is Chad Pollitt, director of social media and search marketing at Kuno Creative, an inbound marketing agency.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. THAT WILL CONVINCE YOU TO ADOPT
ACCOUNT-BASED MARKETING
12 POWERFUL STATS
2. EMAIL
OVERLOAD
IS REAL
74% of Americans admit to
feeling overwhelmed by the
number of emails they receive.
Media Post
NO. 1
3. 78% of consumers have
unsubscribed from emails
because a brand was
sending too many.
PEOPLE ARE
DOING
SOMETHING
ABOUT IT
HubSpot, State of Inbound, 2016
NO. 2
4. 38% of
salespeople
say getting a
response from
prospects is
getting harder.
HELLO...
IS THERE
ANYBODY
OUT THERE?
HubSpot, State of Inbound, 2017
NO. 3
8. THEY NEED
TO REACH THE
C-SUITE
92% of marketing leaders are more
focused on selling to executives than
they were two years ago.
ITSMA, 2017
NO. 7
9. 45% of CMOs were responsible
for revenue generation in 2017,
compared to just 25 percent the
previous year.
THE
PRESSURE
IS ON
Terminus 2017 State of ABM Survey
NO. 8
10. v
THE ROI
IS REAL
Alterra Group
97% of marketers said
ABM had higher ROI than
other marketing activities.
NO. 9
12. 90% of marketers said they were
using ABM in 2017, compared to
just 50% the year before.
YOUR
COMPETITORS
ARE ALREADY
DOING IT
2017 State of ABM Survey
NO. 11
13. THEY’RE BETTING
MONEY ON IT
82% B2B marketers plan to
increase their budget allocation
of ABM in the next year.
Terminus 2017 State of ABM Survey
NO. 12
14. IF YOU AREN’T DOING
ACCOUNT-BASED MARKETING YET,
Learn more about how to use account-
based marketing to flip your sales funnel.
LEARN MORE
IT’S TIME TO START