This document discusses personal branding and privacy on social media. It provides tips for crafting an online personal brand through developing a branding plan, choosing social media tools like LinkedIn and Twitter, and creating and sharing engaging content. It also addresses privacy concerns with social platforms and offers steps to protect privacy on Facebook and mobile devices by adjusting settings and blocking trackers. The overall message is that individuals must market their personal brand online but also take steps to safeguard their privacy and data from being misused or overshared.

1. SOCIAL MEDIA
BRANDING AND PRIVACY
Women in PublicFinance
FloridaChapter
#WPFFC
Dr. Kelli S.Burns
@KelliSBurns
University of South Florida

5. We are CEOs of
our own
companies:
Me Inc.
To be in business
today, our most
important job is to
be head marketer
for the brand
called You.
TOMPETERS

6. W HY
AUTHORITY
CREATE AVOICE
ATTRACT
OPPORTUNITIES

7. A PERSONALBRAND
HELPS YOU
DIFFERENTIATE
YOURSELF
BY COMMUNICATING
YOUR UNIQUEVALUE
PROPOSITION

8. STEPS FOR
PERSONAL
BRANDING
TAKE INVENTORY
DEVELOP A
BRANDING PLAN
CRAFT YOUR
IDENTITY
CHOOSE TOOLS
AND CHANNELS
CREATE AND
SHARE CONTENT
AND ENGAGE

9. TAKE
INVENTORY
Review how you are
presentingyourselfon
social mediasites.
Google search
and alert.

10. DEVELOP A
BRANDING
PLAN Consider your
personalgoals.

11. CRAFT
IDEN-
TITY
SOURCE:
KAREN
KANG,
BRANDING
PAYS

12. CRAFT
YOUR
IDENTITY
WITH A
GREAT
HEADSHOT
Smiling
Squinching
Asymmetrical
Head/Shouldersor
Head/Torso
Facingcamera(or looking
left)
Buffer: Best Profile
Photo

13. CHOOSE
SOCIAL
MEDIA
BRANDING
TOOLS AND
CHANNELS
LINKEDIN
TWITTER
WEBSITE/BLOG
ONLINE
PUBLISHING OR
PODCASTING
LINK
EVERYTHING

14. LINKEDIN
TIPS
GREAT
HEADSHOT
DESCRIPTION
INSTEAD OFTITLE
COMPELLING
SUMMARY
PERSONALIZED
URL
LINKEDIN
HEADER

15. TW ITTER
TIPS
FOLLOW
EXPERTS AND
ENGAGE/ SHARE
SHARE YOUR
OWN CONTENT
USE HASHTAGS
CREATE LISTS
PARTICIPATE IN
TWITTER CHATS
TWITTER BANNER

16. W EBSITE
TIPS
WORDPRESS,
SQUARESPACE,
WIX
BIO
RESUME
ACCOMPLISHMENTS
GET YOUR URL

17. PUBLISHING
AND
PODCASTING
IDEAS
LINKEDIN
PUBLISHING AND
POSTS
PITCH TO
SYNDICATORS
ENGAGING
PODCAST
CONTENT
SLIDESHARE
GUEST POSTING

18. CREATE
VISUAL
CONTENT
Canva
Powtoon
Slidebean
AdobeSpark
HaikuDeck

19. MAKE
BRANDING
PART OF
YOUR LIFE
INCLUDE IT IN
YOUR TO-DOLIST
READ ARTICLES,
STAY UPDATED
ALLOT TIME FOR
IT IN YOUR SCHED

20. WORRIED ABOUT
ONLINE PRIVACY?
SHOULD YOU
# DELETEFACEBOOK?

21. SOCIAL MEDIA PLATFORMS DO NOT
EXIST TO CONNECT PEOPLE TO ONE
ANOTHER, BUT TO COLLECT YOUR
DATAAND USE IT TO SERVE YOU ADS
OR PROVIDE IT TO THIRD PARTIES.
WE GET FREE ACCESS TO A PLATFORM
TO SHARE OUR LIVES AND CONNECT
WITH FRIENDS ALL OVER THE WORLD,
BUT WE ARE BASICALLY SELLING OUR
SOUL TO FACEBOOK IN EXCHANGE.

22. STEPS FOR
PROTECTING
PRIVACY ON
FACEBOOK
FACEBOOK
SETTINGS: APPS
FACEBOOK
SETTINGS: ADS
FACEBOOK
SETTINGS:
PRIVACY
DON'T DO
QUIZZES THAT
REVEAL INFOOR
USE APPS THAT
ACCESS YOUR
PHOTO

23. STEPS FOR
PROTECTING
PRIVACY ON
PHONES OR
WHILE
BROWSING
PHONE
SETTINGS: LOOK
AT APPS
FIREFOX FOCUS
(PHONE APP):
SETTINGS/
BLOCK TRACKERS
CREATE NEW
LOGINS FOR
SITES
PHONE SETTINGS:
PRIVACY/
LOCATION

24. THANK
YOUKELLI S. BURNS, PH.D.
ASSOCIATE PROFESSOR
UNIVERSITY OF SOUTH FLORIDA
@KELLISBURNS
KELLISBURNS.COM
KELLISBURNS