1. Game Fabric & Society
Kaushal Sarda
Email: kaushal.sarda@kuliza.com
Twitter: @ksarda
Website: http://kaushalsarda.com

2. Why are games Special

3. Games=Blissful Engagement

4. The Unexpected Game Frenzy
FV > T , LG > DP

5. Understanding the Game
Fabric

6. WoW: The Game Fabric
- Epic meaning
- Multiple short / long
terms aims
- Appointment
- Recognition / Reward
- Progression
- Rapid & frequent
feedback
- Communal discovery

7. Pandemic: The Game Fabric
- Epic meaning
- Multiple short / long
terms aims
- Appointment
- Recognition / Reward
- Progression
- Rapid & frequent
feedback
- Communal discovery

8. Games are transforming Society
People - Brands - Institutions - Community

9. Leveraging Games
Dynamics to improve
individuals

10. Healthmonth

11. HealthSeeker

12. I Move You

13. Run Keeper

14. Leveraging Games
Dynamics to Transform
Brand Engagement

15. Jimmy Choo Trainer Hunt

16. RedBull Scavenger hunt

17. Leveraging Gaming
Dynamics in transforming
institutions

18. Leveling Up Students through blogs

19. GoSmithsonian Trek

20. Za Life: Changing Company Culture
Project Tasks
Goals Activities Learning / Mentoring Tasks
Do the right thing
Badges = Za Currency
Activities
= Leveling Up (bugsterminator , bugmiester, ... bug czar )
+VE +VE +VE Temporary Superpowers
Superior Pier Junior
Salary Bonus
Za Currency =
Kuliza Catalog ( iPad, Smart Phones, etc)

21. Leveraging Game
Dynamics for driving
behavior change in
communities

22. Macon Money
“ Bringing together diverse Macon residents”

23. Leveraging Game
Dynamics for tackling real
world problems

24. Biloxi: Battlestorm Game
“ Community Hurricane Challenge ”

25. WWO: “World Without Oil” Game
“ Play it - before you live it ”

26. Superstruct: Crowdsource the Future

27. Leveraging Game
Dynamics for Social
Innovation

28. Urgent Evoke: Social Innovation Game

29. Keep Gaming !!
Thank You !