From Interaction to Impact: Connecting Design with Social Outcomes

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The document discusses designing for social impact. It notes that when developing solutions, one must ensure they are solving the right problem, for the right people, in the right way. It also emphasizes validating solutions through prototypes and minimum viable products. The document then discusses EcoPort, a solution developed for Hong Kong that addresses the problems of waste separation and high transportation costs for recycling. Some key principles for designing for social impact discussed are understanding user motivations, designing ecosystems rather than just apps, disrupting existing line items before entire industries, resisting narrow definitions of scope, and recognizing some stakeholders may not welcome solutions.

Design

Designing for Social Impact
(as opposed to…?)

13
Problem/
Solution Fit
Product/
Market Fit Scale
LAUNCH
RISK
Lots Little
YOUR IDEA Are you solving the
right problem for
the right people in
the right way?
What is the best
commercial
solution?
How should you
build it?

14
Problem/
Solution Fit
Product/
Market Fit Scale
LAUNCH
RISK
Lots Little
YOUR IDEA Are you solving the
right problem for
the right people in
the right way?
What is the best
commercial
solution?
How should you
build it?
What should you build? Prototype
Minimum Viable
Product (MVP)
Beta Release
What are you validating? Offering Product Execution

21
By 2018, Hong Kong will run
out of available landfill space.

Hong Kong recycles
6.4% of its waste.*
* Not joking.

We learnt two things:
!
1. Separation was an issue for solid waste (no-one wants to touch
the gross stuff).
!
2. Transportation costs were the main hurdle for recycling to
scale.

Above all, understand motivations
You can’t change them, but you can design to influence behaviour
once you understand them.

Design ecosystems, not (just) apps
Focus on the relationship between stakeholders and selectively
involve technology where it enhances interactions between them.

Disrupt a line item before you
disrupt an industry
It’s easier to sell a solution to an existing problem, than it is
to convince someone a problem exists that needs money
spent on it.

Resist definition
Scoping your involvement means limiting your impact.
F*ck that: Design is a contact sport.

You might not be welcome.
Triads, charities. The usual.

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1. From Interaction to Impact Connecting Design with Social Outcomes

2. 2

3. 3

4. 4

6. 6

7. 7

8. 8

9. Designing for Social Impact

10. Designing for Social Impact (as opposed to…?)

11. Business Designing for Social Impact

12.

13. 13 Problem/ Solution Fit Product/ Market Fit Scale LAUNCH RISK Lots Little YOUR IDEA Are you solving the right problem for the right people in the right way? What is the best commercial solution? How should you build it?

14. 14 Problem/ Solution Fit Product/ Market Fit Scale LAUNCH RISK Lots Little YOUR IDEA Are you solving the right problem for the right people in the right way? What is the best commercial solution? How should you build it? What should you build? Prototype Minimum Viable Product (MVP) Beta Release What are you validating? Offering Product Execution

15. EXPERIENCE BEHAVIOUR ASSUMPTIONS

16. EXPERIENCE BEHAVIOUR ASSUMPTIONS

17. EXPERIENCE BEHAVIOUR ASSUMPTIONS WHY?

18. EcoPort

19. 19

20. 20

21. 21 By 2018, Hong Kong will run out of available landfill space.

22. Hong Kong recycles 6.4% of its waste.* * Not joking.

23. We learnt two things: ! 1. Separation was an issue for solid waste (no-one wants to touch the gross stuff). ! 2. Transportation costs were the main hurdle for recycling to scale.

24. 24

25. 25

26. How to Design for Social Impact

27. Above all, understand motivations You can’t change them, but you can design to influence behaviour once you understand them.

28. Design ecosystems, not (just) apps Focus on the relationship between stakeholders and selectively involve technology where it enhances interactions between them.

29. Disrupt a line item before you disrupt an industry It’s easier to sell a solution to an existing problem, than it is to convince someone a problem exists that needs money spent on it.

30. Resist definition Scoping your involvement means limiting your impact. F*ck that: Design is a contact sport.

31. You might not be welcome. Triads, charities. The usual.

32. Thank you.

From Interaction to Impact: Connecting Design with Social Outcomes

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