2. I was asked to pull a well known person out of a hat
and produce a business card and letterhead incorporating
a new identity/logo to reflect the individual or their services.
I received Cruella De Vil and
was extremely pleased with my
character as I am already familiar
with her.

4. From my research I began looking for USP’s of Cruella De Vil and
Started to think of how I could put them to use.
I didn’t want to make ordinary business cards as I believe adding a
unique feature to them would make a more fascinating.
My second idea was to
My first idea was to do a dog
reverse the roles of Cruella
poop bag service, as I wanted
wanting Dalmatians fur and
to have some fun with my work,
instead supply fur coats
and Cruella is known for
for dogs. My added feature
her hatred of dogs. My added
would be a small piece of fur
Feature was a poop bag
to give the card texture.
which clients could keep.

5. I like these business cards because
they are not just your average designs,
they have added features which makes
them more unique and fun to receive.

6. What is a letterhead?
Letterhead represents the company or organization the letter is from. Below are some classic
letterheads I have found from big organizations.

7. The images and websites above
gave me inspiration when it came
to designing my business cards,
letterheads & strap lines.

8. Logos for both business cards &
letterheads.
Strap lines-
‘Because life’s full of crap’
‘Made for rich bitches’

11. I was asked to produce a series of six postcards with
a wrap or slip cover. Two aspects of semiotics that
are not usually seen or used in the same place were 210mm
to be explored.
150mm
It was explained that the six post cards may
be primarily image-based, but they each had
to contain a small paragraph of typography,
That provokes a response as a juxtaposition
of semiotics explored.

13. Postcard- A commercially
printed card with space on
one side for an address and
a postage stamp, used for
sending a short message.

14. After looking at my research and understanding all of the
different types of signs I was eager to get started. I was mainly
interested in the signs were we are expected to do certain
things at certain times, Such as rising to ones feet when a
judge enters a courtroom, to serve as a gesture of respect. I
was also interested in looking at road/toilet symbols and what
they meant and started to think of ways that I could link them
together.
Soon after I came up with the
concept ‘The Standing Human’ and
began to explore all of the different
times we rise to our feet to serve
different gestures.

15. • We rise to our feet when a judge enters a courtroom
• Standing is appropriate at certain times in church such as
weddings, funerals, holy communions and christenings
• We stand for the national anthem
• We usually stand when making a speech
• It is appropriate to stand up in front of the pop/royalty
• We are expected to patiently stand in queues when
waiting for services
• Standing on public transport for the elderly can also be
seen as a gesture of respect

16. These are some drawings and rough work to show
my development. I started to think about how I
could create my signs in illustrator.

17. These are my signs I have created in illustrator, each of them represent semiotics
were standing is concerned. I created my images in the style of WC signs to
connect them with the standing human which
gave two aspects of semiotics.
Chivalry Attention Respect

18. Order
I will now design my postcards
including these images and
explain a little about what each
of them mean.
Respect Tradition

19. This Ad is part of a campaign I found for the
Guardian. This was my main source of
inspiration when it came to designing my
postcards. I particularly liked the
typography and bold colours in this piece.
I thought that by using the same approach in my
own work, I would be able to inject energy into
my designs and make them stand out.

23. Overall I am very pleased with the outcome
of my postcards as I feel that they demonstrate
my points about semiotics clearly, and come
together nicely as a pack.
I chose to design them bold and colourful as I
wanted to create energy within my work and
make the pack stand out.
However I do wish that I had spent a little more
time designing the packaging for my postcards,
which is something that I will take into consideration
on my next brief.

24. I was asked to create a solution for packaging a small product,
object, idea or message that when bought, given away or mailed
will change the world for the better.
I needed to be sure of what sort of emotion/response I
wished to evoke and also those I wish to avoid.
?
Direct mail is a way of advertising in which
advertisers mail printed ads, letters or other
solicitations to large groups of consumers. Bulk-mail
rates are used to lower the cost of the mailing, and
mailing lists are used to maximize potential
response.

26. Ken Garland- is notable as a British graphic designer, author
and game designer. Garland established Ken Garland
Associates in 1962. Garland studied design at London’s Central
School of Arts and Crafts in the early 1950’s.
In November 1936 Garland authored the First Things First
manifesto which advocated ‘in favour of the more useful and
more lasting forms of communication’ over the increasing
overuse of design talent in advertising.
The manifesto was signed by 21 others. In January 1964, the
manifesto was reprinted by Tony Benn in his column in The
Guardian. As a result, Garland was invited onto the BBC to read
a section of manifesto.

27. Color is an important consideration in your brand identity system.
Colors have a significant impact on people’s emotional state. They
also have been shown to impact people’s ability to concentrate
and learn. They have a wide variety of specific mental
associations. In fact, the effects are physiological, psychological,
and sociological. Non primary colours are more calming than
primary colours. Colors also have a functional impact on
readability, eye-strain, ability to attract attention, ability to be seen
at night, etc. This is important in choosing colors for signing,
website pages, prints ads, and other marketing media.

29. After looking through my research I have reached a decision on which
direction I wish to take my work in. I would like to create direct mail to
encourage people to think before they speak. I am passionate about this
topic because of personal experiences and I do think that if people
thought before they spoke, the world would be a better place.
I have been thinking of ways in which I could represent this and came up
a few ideas.

30. I have decided to go with the idea of having a pause button within my
design and a recording device which allows me to record the words
‘think before you speak’ when the direct mail is opened.

31. A lot of my inspiration came from quotes
on the internet. I used this one in my work.

32. The squares will be cut out in order for the pause button to be displayed.
The packaging will be a simple plain white button & string envelope with
a square cut out also.