These are the slides from a recent workshop delivered to a professional network in the financial services sector. You can find the accompanying article online at http://krishnade.com/2013/6-steps-to-using-linkedin

1. LinkedIn For Professional Success
6 Steps To Using The Platform To Develop
Productive And Profitable Business Relationships
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@KrishnaDe on Twitter
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Network Meeting
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Investors Are Active In Social Media
Research in the US undertaken by LinkedIn in 2013 identified that investors use social media to
keep up to date with financial trends and to help them financial decisions http://bgn.bz/lifs13

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Investors Are Using LinkedIn
Research in the US undertaken by LinkedIn in 2012 identified that investors research
information about their financial decision on LinkedIn http://bgn.bz/lifs12

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1. Define Your PURPOSE For Using LinkedIn
As with all networks you join, identify your goals and objectives so that you can manage and
prioritise how you will engage on LinkedIn and who you will look to connect with
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5. Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your
social media activities are integrated into your communications
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Why Manage Your Digital Footprint?
Your reputation and personal brand is impacted by your online presence
Increasingly people search for us as individuals not just the organisation we work for
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Explore Job Opportunities
If you are in career transition, LinkedIn is a great platform to keep up to
speed with news about organisations and the their current vacancies
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Follow Updates From Company Pages
Organisations can establish a free Company page where they can
publish updates and details of their products and services

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2. Refer To Your Company Social Media And
Compliance POLICIES
It is important to ensure that you comply with industry regulations and your
company social media policy. Find resources at http://bgn.bz/socialmediapolicies
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3. Review Your LinkedIn PRIVACY Settings
As with any other social network you join , take the time to review and refine your privacy
settings – this will help you manage the security and online visibility of your data
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4. Create A Compelling PROFILE
Refine your profile ensuring that you use a professional image not a logo, add the key words
that you want to be found for and enhance your profile adding multimedia
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Use LinkedIn To Attract Traffic And Leads
You can edit your profile URL so that you have a shorter link to promote your profile
Add a link to a relevant page on your company website including a call to action

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Enhance Your Profile With Multimedia
Add multimedia for example YouTube videos and SlideShare presentations or documents to
your profile –consider how you could use this functionality to attract new business

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5. Take The Time To Actively PARTICIPATE
Invite people to join you on LinkedIn using personalised invitations. Keep connected and
share relevant updates. Identify Groups to join to support your professional goals
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Share Relevant Updates To Your Network
You can post a link to a resources – take the time to customise the call to action
You can also ‘tag’ someone in your update – use this feature carefully

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Build Your Visibility Using Groups
When you join a Group, take the time to review the guidelines posted by the moderator before
you start to post updates. You can reply publically or privately to discussion topics

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6. Integrate And PROMOTE Your Profile
Dependent on your Company policy, cross promote your LinkedIn profile on your
business cards, email footer, your website and social networks
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Claim Your Place In Cyberspace
You may want to invest in purchasing your own domain name that you can use throughout your
professional life – you could point this to your LinkedIn profile or to a social hub such as About.me

19. Please connect with me if you have questions
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