A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of mobiel websites/mobile marketing, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
10. The Relevance of Mobile.
• Google Keyword Tool showing “restaurant”
mobile search.
Over 30 million people searching for “restaurant” or “restaurants” on
a desktop computer
11. The Relevance of Mobile.
• Google Keyword Tool showing “restaurant”
mobile search.
Almost 25 million people searching for “restaurant” or “restaurants”
on a mobile device.
12. The Relevance of Mobile.
3.4 million people searching for “winery” on a desktop or laptop.
13. The Relevance of Mobile.
1.2 million people searching for “winery” on a mobile device.
14. The Relevance of Mobile.
22,000 people searching for “texas winery” on a desktop or laptop.
15. The Relevance of Mobile.
9,900 people searching for “texas winery” on a mobile device.
21. Mobile Recommendations
• The click to map/call should be at the front.
• A mobile website should NOT be your desktop
website, made to fit on a smaller screen.
• Should be built separately.
• Text should be legible without the need to
zoom in.
• Simplified menus, requiring minimal “work”
from the user.
22. Cost
• >$5,000+
• I recommend under $1,000.
• Monthly hosting fees are low.
• eCommerce integration significantly increases
costs.
28. Conclusion
• Mobile websites are affordable…but you get
what you pay for!
• Mobile doesn’t require a full website redesign.
• You have no choice.
• You’d be ahead of most other businesses in
the adoption of mobile.
29. Thanks for listening!
Any Questions?
Owner at BlogYourWine.com
Owner at MobileWineryWebsites.com
Online Strategy
Mobile Website Design
krischislett@gmail.com
Cell: 904-472-1727