Indian Animal Healthcare Industry Outlook

1
Reliable Rural Market Research
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Indian Animal Healthcare Market:-Current Situa8on & Future Prospects

Indian Animal Healthcare Market:-Current Situa8on & Future Prospects

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Indian Livestock population
Milk Production & Opportunities
Poultry Segment Prospects
Meat & Wool Market
India Demographic Dividend
Companion Animals Opportunity
Aquaculture Market & Prospects
Market Share of Major Players
Market Snapshots
Snap-shots Indian Animal Healthcare Market

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Market Size & Forecast
Animal Feed Supplement Market
Animal Pharmaceuticals Market
Market Share by Species
Animal Health Market Trend
Animal Biological Market
Market Trend 2010-2015
Animal Health Market Analysis
Segment wise Detailed Analysis
Animal Health India Overview

India – Demographic Dividends
Strong population growth to drive future GDP
“Internal Consumption Driven Growth”
Source: KKR India Report Nov. 2012

India – Household Spend on Food Items
•  Milk is 2nd largest commodity of monthly food spend (18% in Urban & 15% in Rural Areas)
•  Milk demand is driven by increasing population and rising disposal income hence preference for
milk and milk products
•  80% Market dominated by un-organized sector

7
Consump(on Pa,ern of Food Items

8%!
13%!
19%!
16%!
54%!
60%!
76%!
33%!
21%!
0%
20%
40%
60%
80%
India Brazil US
Current Pa,ern of Milk Consump(on
Func8onal
Regular
Liquid

9
0
20000
40000
60000
80000
100000
120000
140000
Statewise Milk Produc2on & Procurement 2010-15
Produc8on 2010-11 Procurement 2010-11 Produc8on 2011-12 Procurement 2011-12 Produc8on 2012-13
Procurement 2012-13 Produc8on 2013-14 Procurement 2013-14 Produc8on 2014-15 Procurement 2014-15

10
Produc2on Procurement Produc2on Procurement Produc2on Procurement Produc2on Procurement Produc2on Procurement
2010-11 2010-11 2011-12 2011-12 2012-13 2012-13 2013-14 2013-14 2014-15 2014-15
Assam 790 5 796 7 800 15 815 23 829.5 23
Andhra Pradesh 11203 1371 12088 1503 12761 1951 13007 1375 9656 1219
Bihar 6517 1091 6643 1061 6844 1244 7197 1485 7774 1679
ChhaZsgarh 1029 25 1119 30 1164 37 1209 43 1232 52
Goa 60 38 60 41 61.25 45 68 63 66.6 65
Gujarat 9321 9158 9817 10450 10314 13095 11112 13556 11691 15266
Haryana 6267 511 6661 534 7040 381 7441 398 7901 439
Himachal Pradesh 1102 60 1120 68 1138.6 71 1150.81 60 1172.2 58
Jharkhand 1555 5 1745 5 1679 6 1699.9 9 1734 14
Karnataka 5114 3742 5447 4276 5719 4907 5997 5161 6120 5860
Kerala 2654 688 2716 802 2791 888 2654.7 963 2711 1018
Madhya Pradesh 7514 588 8149 721 8838 799 9599 825 10779 1104
Maharashtra 8044 3053 8469 3130 8733 3318 9089 3083 9542.3 3189
Nagaland 76 2 78 2 78.7 2 80.61 2 75.69 2
Odisha 1671 276 1721 300 1724 381 1861.2 390 1903 440
Puducherry 47 35 45 30 47.2 32 47.3 36 48 26
Punjab 9423 1037 9551 1110 9724 1231 10011 1152 10351 1282
Rajasthan 13234 1629 13512 1742 13945 1931 14573 2245 16934 3004
Sikkim 43 12 45 13 42.2 13 46 15 50 17
Tamil Nadu 6831 2097 6968 2161 7004 2491 7049 2385 7132 2438
Tripura 104 2 111 3 118 3 130 4 142 5
Uaar Pradesh 21031 504 22556 497 23329 486 24194 372 25199 4060
West Bengal 4471 273 4672 219 4859 180 4907 161 4961 156
India 118101 26202 124089 28705 128754 33507 133939 33806 138004 38179
State wise Milk Produc8on & Procurement in mn lit Reliable Rural Market Research

250
260
272
285
290
240
250
260
270
280
290
300
2008-09 2009-10 2010-11 2011-12 2012-13

48%
55%
14%
24%
39%
21%
Popula2on % Milk Produc2on% Avg.Yield/LPD
Buﬀaloes Cross Breeds Indigenous
2.1
6.9
4.6 LPD
Indian Breeds: Population & Milk Production

India –Livestock Population: (in Million Heads)
191
109
65
135
10.3
11.7
>80,000
Ha.
Cattle
Aquaculture
Buffaloes
Sheep
Goat
Pig
Dog
Horse
(0.62)
(Source: 19th Census Report, DAHD, Govt. of India

State-wise Number of Milch Cows and Buffaloes & Milk Production in India
(2007 and 2012) in 000
States/UTs
Milch Cows
Milch Buffaloes

Crossbred Indigenous In 000 tonne
2007 2012
%
Change
2007 2012
%
Change
2007 2012
%
Change
Total
Population
Milk
Production
2012-13*
Andaman and
Nicobar Islands
5.42 7.25 33.89
9.87 8.93 -9.48
2.79 2.13 -23.77 18.31
21.45
Andhra Pradesh 828.11 1153.25 39.26
2232.82 1928.41 -13.63
6223.72 5102.78 -18.01 8184.44
12761.65
Arunachal
Pradesh
5.55 8.37 50.80
90.31 103.98 15.14
0.50 1.14 127.94 113.49
22.72
Assam 152.81 158.96 4.02
2532.96 2913.81 15.04
148.36 136.60 -7.93 3209.37
799.67
Bihar 836.46 1647.73 96.99
2989.88 2873.50 -3.89
2845.96 3112.56 9.37 7633.79
6844.84
Chandigarh 2.89 4.53 56.91
0.72 0.88 22.84
12.17 9.46 -22.24 14.87
44.03
Chhattisgarh 58.80 71.45 21.53
2359.56 2515.32 6.60
315.88 315.44 -0.14 2902.21
1164.05
Dadra and
Nagar Haveli
0.55 0.28 -48.27
10.76 7.56 -29.75
1.48 1.09 -26.36 8.93
11
Daman and Diu 0.02 0.07 283.33
0.82 0.59 -28.07
0.42 0.21 -50.24 0.87
1
Delhi 25.36 29.64 16.89
27.59 12.54 -54.56
170.74 92.04 -46.09 134.22
286.58 #
Goa 8.30 9.71 17.03
16.09 13.40 -16.75
16.46 15.19 -7.66 38.30
61.24
Gujarat 524.98 962.84 83.41
2003.55 2777.36 38.62
4389.98 5078.82 15.69 8819.02
10314.63
Haryana 267.81 485.60 81.32
339.75 269.00 -20.82
2704.05 2765.26 2.26 3519.86
7040.24
Himachal
Pradesh
409.26 520.86 27.27
459.93 372.33 -19.05
447.64 396.50 -11.42 1289.69
1138.6
Jammu and
Kashmir
677.65 664.88 -1.88
591.87 481.99 -18.56
551.03 396.39 -28.06 1543.26
1630.56
Jharkhand 67.26 125.01 85.87
2146.66 2065.72 -3.77
411.85 341.43 -17.10 2532.16
1679
Karnataka 1258.92 1732.24 37.60
2655.88 2200.53 -17.14
2373.90 1897.90 -20.05 5830.67
5718.22
Kerala 745.19 604.78 -18.84
47.77 32.01 -33.00
13.41 9.23 -31.17 646.02
2790.58
Lakshadweep 0.95 0.32 -66.35
0.59 1.02 72.18
0.00 0.00 0.00 1.34
2.21
Madhya Pradesh 204.83 383.20 87.09
5994.95 5930.21 -1.08
3979.50 3911.59 -1.71 10225.00
8837.79
Maharashtra 1622.60 2037.72 25.58
3283.93 3053.10 -7.03
3324.93 3171.48 -4.62 8262.30
8733.69
Manipur 24.15 17.05 -29.40
73.74 62.13 -15.74
15.56 16.87 8.42 96.05
80.03
Meghalaya 16.90 17.57 3.95
276.28 261.02 -5.52
4.11 3.22 -21.69 281.81
80.52
Mizoram 4.37 5.27 20.68
8.38 7.38 -11.98
1.80 1.42 -21.15 14.07
13.63
Nagaland 79.01 39.37 -50.18
59.87 26.92 -55.04
8.49 6.44 -24.11 72.73
78.66
Odisha 332.24 528.62 59.11
2377.45 2554.72 7.46
281.38 223.54 -20.56 3306.88
1724.4
Puducherry 38.54 29.57 -23.26
1.82 0.84 -53.60
2.02 1.31 -35.17 31.72
47.17
Punjab 683.07 1134.10 66.03
166.49 102.79 -38.26
2779.36 2689.21 -3.24 3926.10
9724.34
Rajasthan 397.37 860.11 116.45
4630.46 5007.32 8.14
5399.95 6321.76 17.07 12189.19
13945.92
Sikkim 23.41 50.53 115.83
18.87 4.30 -77.20
0.07 0.29 314.29 55.12
42.24
Tamil Nadu 3071.47 3082.98 0.37
1240.43 913.98 -26.32
806.08 377.55 -53.16 4374.51
7004.73
Tripura 30.19 42.83 41.89
246.33 229.75 -6.73
4.39 3.19 -27.51 275.77
118.04
Uttar Pradesh 791.17 1659.78 109.79
5536.56 6594.96 19.12
10564.56 13949.76 32.04 22204.50
23329.55
Uttarakhand 156.86 241.52 53.97
604.89 510.02 -15.68
664.78 545.95 -17.87 1297.49
1478.38
West Bengal 1054.99 1101.53 4.41
5004.12 4285.97 -14.35
174.19 155.99 -10.45 5543.49
4859.23
India 14407.43 19419.55 34.79
48041.96 48124.28 0.17
48641.48 51053.73 4.96 118597.56
For Access of Data Contact kripalreliableresearch@gmail.com

States/UTs
Veterinary Hospitals/
Polyclinics
Veterinary
Total
Veterinary Hosp./pol.clinic/
Dispensary Number of Practitioners
Dispensaries
1
Andaman and Nicboar Islands 9 ******11
20
******11
74
2 Andhra Pradesh 194 1420
1614 5901
3 Arunachal Pradesh 1 93
94 136
4 Assam 21 470
491 2553
5 Bihar 39 783
822 3322
6 Chandigarh 5 8
13 13
7 Chhattisgarh 241 775
1016 388
8 Dadra and Nagar Haveli 1 -
1 4
9 Daman and Diu - 2
2 1
10 Delhi 46 29
75 742
11 Goa 5 21
26 135
12 Gujarat 23 672
695 2442
13 Haryana 944 1814
2758 2057
14 Himachal Pradesh 369 1762
2131 937
15 Jammu and Kashmir 303 1585
1888 *
16 Jharkhand 27 424
451 1003
17 Karnataka 155 1732
1887 4381
18 Kerala 275 893
1168 3767
19 Lakshadweep 4 5
9 23
20 Madhya Pradesh 795 1666
2461 2892
21 Maharashtra 200 1745
1945 8353
22 Manipur 55 109
164 359
23 Meghalaya 4 99
103 316
24 Mizoram 5 33
38 224
25 Nagaland 11 20
31 241
26 Odisha 540 105
645 1933
27 Puducherry - 17
17 334
28 Punjab 1367 1487
2854 2983
29 Rajasthan 2134 256
2390 3815
30 Sikkim 14 40
54 91
31 Tamil Nadu 167 2256
2423 5409
32 Telangana 110 907
1017 5203
33 Tripura 15 59
74 212
34 Uttar Pradesh 2200 268
2468 4735
35 Uttarakhand 308 12
320 645
36 West Bengal 110 610
720 2807
India 10697
State wise Number of Veterinary Hospital/Dispensary and Practitioner

Cattle Population – Exploratory Analysis
All Figures in Millions
Indigenous
Cattle
Cross Bred
Cattle
% of Indigenous & Cross Bred Cattle in Total
Cattle
For Access of Data Contact
kripalreliableresearch@gmail.com

Animal Health Market –Species Segmentation Breakup
% of Indigenous & Cross Bred Cattle in Total
Cattle
Total Cattle v/s Male &
Female Cattle
Total Female Cattle v/s
In-Milk Cattle
Indigenous
Cattle
Cross Bred
Cattle

Animal Health Market – Dairy Farming Status
M
M
M
M
M
>150 dairy cattle
50 -150 dairy cattle
10 - 50 dairy cattle
5 – 10 dairy cattle
*** Million. Dairy / Milch Cattle (Cows & Buffaloes) 2014-15
Animal Nos…
< 5 dairy cattle
TMR, Good Nutrition &
Management Practices
Semi-developed management
practices
Fence sitters, may convert in
prospective farming
Crop residues as source of
fodder; no dairy business
orientation
Aspirers. Ready and willing to
invest. Proper guidance required

48%! 14%! 39%!55%! 24%! 21%!
4.6!
6.9!
2.1!
Buﬀaloes
Cross Breeds
Indigenous
Population %
Milk Production %
Avg.Yield/LPD
Indian Livestock Popula8on, Milk Produc8on & Average Yield

Buffalo Population – Exploratory Analysis
% of Male & Female Buffaloes in Total Buffaloes
Total Buffaloes v/s Male
& Female Buffaloes
Total Female Buffaloes
v/s In-Milk

Sheep Population
Sheep Population -Top
5 Provinces
Sheep Population –
Indigenous vs Exotic
•  Majority of sheep are back yard & fragmented in nature
•  Migratory / nomadic farmers
•  Not many commercial farms; not much spending on
supplement

Goat Population –
Goat Population –Top
Provinces
Goat Population –
Female vs Male
•  Mix of backyard + semi-commercial farms
•  Decline in population on account of endemic diseases
•  Not much spending on supplements visible as yet

India’s Rising Milk Produc8on (in Million Tons)

39
131
108
31 32
75
Cross Breeds Indigenous Cow Buﬀaloes
Livestock Popula2on (in mn Heads) & Milk Produc2on (mn
tonnes):2013-14 Reliable Rural Market Research

India – Top Milk Contribution States
•  Milk is the largest Agricultural
Commodity in India both Volume
wise as well as Value wise
•  The milk production has grown at
3.7% CAGR in the past decade;
much higher growth rate than any
other agricultural commodity

India Top- 10 Milk Producing States :2013-14 Reliable Rural Market Research

112
116
122
128
132
250
260
272
285
290
230
240
250
260
270
280
290
300
100
105
110
115
120
125
130
135
2008-09 2009-10 2010-11 2011-12 2012-13
Milk Produc8on (in mn Ton) Per Capita Availability in Gm

2009-10 2010-11 2011-12 2012-13 2013-14
Milk Procurement/Mechanical Process (in Lac litre)
For Access of Data Contact Animalhealthindia

India – Lowest Per Animal Productivity
Lowest Avg. Per Animal Productivity

India – Buffalo Meat Prod. / Exports / Consumption
Source: USDA Gain Report
2013

India – Wool Production
Source: BAHF 2013,
DAHD

India – Poultry Industry
Avg. Per Capita
Consumption
World India
Eggs (in Nos.)* 155 nos.* 70 nos.*
Poultry Meat (in Kg)* 12.5 Kg* 2.9 Kg*
Source: Press Reports, Company Websites, Own Est.
Broilers* Layers* Breeders*
Commercial Poultry
Population
(Millions)
2,900* 230*
(65% replacement)
24*
Growth (%) 10-12%* 6-8%* 7-9%*
Growth
Opportunity
* - Data from various sources, press reports, AHI Analysis

India – Poultry Industry
Source: Press Reports, Own Est.
Ludhiana
Karnal
Namakkal
Pune
Bangalore
Coimbatore
Hyderabad
Kolkata
Vijaywada
Rajasth
an
MP
UP
Bihar
&
Jharkhand
NE
J&K
TN
AP
Kere
la
HP
Punja
b
Haryan
a
Oris
sa
Goa
Karnat
aka
Chhattisgarh
UC
WB
North
(Har, Pun, JK, Raj, UC,
UP)
B 600
L 55
Breeder 5.5
South
(AP, TN+ Kerala)
B 1,100
L 120
Breeder 11
East
(WB, NE, B, Jh, Chh
, Orissa)
B 600
L 10
Breeder 1.5
West
(Maha, Guj, MP, CG & Kar)
B 600
L 45
Breeder 6
Nasik
Lucknow
Jind
All Fig. in Millions)
Hospet

India – Well Cared Companion Animals*
~ 4,500 Race Horses + ~2,000 Breeding Stock
Fig. in Millions except for Horses
* - Data from Various Press Reports & Anecdotes. Citations Needed

For Access of Data Contact Animalhealthindia
Top-10 Companion Animals Population State

India – Companion Animals Growth

India – Aquaculture At a Glance
•  Global Position: 2nd (1st in In-land Production)
•  Contribution of Fisheries to GDP on A Stand Alone Basis:
0.80%
•  Contribution of Aquaculture to Agri. GDP: 4.15%
•  Per capita Fish Availability: 9.8
•  Annual Exports Earnings: 5 Billion $ (2013 – 2014)
•  Growth in Fisheries Segment during 11th Five Year Plan:
3.6% P.A.
Source: Press Reports, APEDA, MPEDA

India – Fresh Water Aquaculture
FRESH WATER AREA & PRODUCTION in INDIA
•  Fresh water Aquaculture in India is mainly Contribution of Fisheries Carp
Based and Carps alone contribute over 1.3 Million Tons / Year
•  The average production level is 2 Tons / Hectare/Year
•  This production corresponds to an avg. of 0.6 Million Hectare of Fresh Water
Ponds
•  Major Indian carp Species cultured are: Catla catla, Labeo Rohita (Rohu),
Cirrihinus mrigala (Mrigala)
•  Another main species cultured in Fresh Water is Macrobrachium rosen begii
(Scampi)
Area under Cultivation: ~ 36,600 Hectare
Production: ~ 24,200 Tons
Source: Rajiv Gandhi Centre for Aquaculture

India – Brackish Water Area & Production
BRACKISH WATER AREA & PRODUCTION in INDIA
•  Total Area Under Culture: 157,000 Ha.
(around 14% of the total
potential area)
•  Shrimp Production: 102,940 Tons
•  Avg. Production / Ha.: 600 Kg/ Ha./Year
•  Contribution to Exports: 58% by Volume
85% by Values
Source: Rajiv Gandhi Centre for Aquaculture

Existing AH Market & Future Opportunities
Existing
AH Market:
INR 35,500
Million
•  Therapeutics
•  Vaccines
•  Feed Additives
Livestock:
•  Genetics
•  Nutrition
•  Diagnostics
•  Farm
management
•  Food Safety
Companion
Animals:
•  Accessories
•  Pet Food
•  Diagnostics
•  OTC Products
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports

Size & Growth Rate of AH Industry in India

AH Industry – Species Wise Market Trend
12240
13260
14280
15810
16575
8640
9360
10080
11160
11700
1440 1560 1680 1860 1950
960 1040 1120 1240 1300
720 780 840 930 975
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2010 2011 2012 2013 2014
Cattle Poultry Companion Animal Aqua Sheep & Goat
INR Million

35500

AH Industry – Species Split 2014

AH Industry – Species Wise Split -2014
0
2000
4000
6000
8000
10000
12000
14000
16000
18000 16575
11700
975 1300
1950
Cattle Poultry Sheep/ Goat Aqua Companion Animals
INR Million

Animal Healthcare Market Segment by Value

34.0
Cattle
Purchase
59.9
Feed
0.4
4.1
1.6
29.3
Vet
60.0
Medicine
s
10.7
Vaccines
Breakup of
Animal
Healthcare
Expenditure –
1.6%
Breeding
Shed
maintenance
%age expenditure on Cattle Care
On an average a large farmers spends 1.6% of his total spending towards animal
healthcare

2013
2014
2015
2017
2020
Vaccines / Biological Segment - Based on Current Trends (Million $) !
!
Livestock
Poultry
Campanion Animal

Cattle Segment – Category Segment Split
Source : CIM – Merchant Bankers,, Market Intelligence and Press reports

Cattle Segment – Category Segment Split
0
2000
4000
6000
8000
10000
12000
4800
10445
497
829
CaXle Market: By Segment: 2014 (INR Million)
Pharmaceu8cals Medicinal Feed Supplement Biologicals Others

Cattle Segment – Therapeutics Category Split
Different Categories in
Therapeutics (INR Million)

Est. Total Sales of Antibiotics in Cattles (INR
Lakh)
Amoxycilline Combina2on Enroﬂoxacin
Ce_riaxone & Combina2on Ce_iofur
Ce_ozoxime Strepto-Penicillin
Others
Amoxycilline
Combina2on
Enroﬂoxacin
Ce_riaxone
&
Combina2on
Ce_iofur
Ce_ozoxime
Strepto-
Penicillin
Others
Est. Total Sales Contribu2on of An2bio2cs

Amoxycilline
Combina2on
Enroﬂoxacin Ce_riaxone &
Combina2on
Ce_iofur Ce_ozoxime Strepto-Penicillin Others
Diseasewise Est. Sales of An2bio2cs in caXle
Approx Sales of An2bio2cs in Mas22s (INR Lakh)
Approx Sales of An2bio2cs in Respiratory Tract Infec2ons (INR Lakh)
Approx Sales of An2bio2cs in Metri2s (INR Lakh)

Top 5 Contributors in Feed Supplement, Therapeutics
Biological products and their level of Sales

kripalreliableresearch@gmail.com Reliable Rural Market Research

Poultry Segment – Category Split
Pharmaceuticals Medicinal Feed
Additive
Biologicals Others
Poultry: Market By Segment 2014 (INR Million)

Poultry Segment – Therapeutic Category Split

Sheep & Goat – Therapeutic Category Split
Therapeutics Medicinal Feed
Additives
Biologicals Others
Sheep & Goat Market: INR Million

Sheep & Goat – Therapeutic Category Split
Paraciticides,
Anti-infective,
Others,
30Other
Sheep & Goat Pharmaceuticals
Market: INR Million

Product Group Companion Animals: Rs.mn
Others An8infec8ve Biologicals An8paraci8cides

Companion Animals - Segment Split
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports For Access of Data Contact

Hormonal
Therapeu2cs
Feed Supplement
Product Group Aqua Market-(INR Million)

Hormonal
Therapeu8cs
Feed Supplement Other
Aqua category Contribu2on: 2014

India – Animal Healthcare Organization Strategies
Summary of AH Companies’ Key Strategies
Local
Manufacturing
Portfolio – Basket
Approach
Team - Species
Approach
All Companies have local,
contractual
manufacturing for
majority products
•  Cost advantages
•  Shorter time to market
•  Smaller pack sizes
possible
Large portfolio, offering a
wide range of local as
well as international
products
•  Basket approach
•  Good PLC management
•  Focus on sales rather than
brand building
Extensive field force with
limited marketing staff in
the office
•  Some of the leaders have
species wise field force
•  Few have progressed to
therapeutic segment wise

Animal Healthcare Industry Analysis
Attractive
Industry

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Indian Animal Healthcare Industry Outlook

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