Air France Case Study - Travel Challenge Facebook App May 2012

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KRDS

Reisen Business

Brief : promote AF new routes to Southern Europe

Solution : play a drag&drop jigsaw and form picture of a landmark or
landscape that highlights cities served by Air France new routes. Players to
enter lucky daily draws to win one AF ticket to travel South….

Results

75,000 new fans
35,000 registered forms and 75% increase opt-ins
Earned media
20,000 users driven by Open Graph viral channel
3 millions organic friend-to-friend impressions
3,500 clicks on « Book now » action

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Air France Case Study - Travel Challenge Facebook App May 2012

1. Application Travel Challenge – May 2012

2. Brief : promote AF new routes to Southern Europe

3. Solution : play a drag&drop jigsaw and form picture of a landmark or landscape that highlights cities served by Air France new routes. Players to enter lucky daily draws to win one AF ticket to travel South….

4. ..before display new flight offers

5. Results 75,000 new fans 35,000 registered forms and 75% increase opt-ins Earned media 20,000 users driven by Open Graph viral channel 3 millions organic friend-to-friend impressions 3,500 clicks on « Book now » action