The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Branka Bukvic- Local Business Opportunities
1. LBO Local Business Opportunities Branka Bukvi ć bukvica @sezampro.yu WELCOME
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5. T opics by days Da y I B e an entrepreneur Da y II Evaluate the opportunity Da y III Me asuring success Da y IV Research in live Da y V From idea to business
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7. Work p lan Da y I B e an entrepreneur 9:00 – 11:00 16:00 – 18:00 Where am I in this story ? S elf assessment of entrepreneurship abilities 11:20 – 13:00 18:20 – 20:00 I s there any place for me ? SWOT 13:00 – 13:30 20:00 – 21:00 Individual consulting upon request
8. Task : D efin e the meaning of the words : ENTREPRENEURSHIP and ENTREPRENEUR Write down your definitions on moderation cards and put them on the flipchart
9. E NTREPRENEURSHIP is assuming the risks and responsibilities in creating and implementing business strategy or starting-up a business . E NTREPRENEUR is a person who organize s and manages, taking into consideration the risk of any business action . An i ndividua l who starts own business and knows to assess the risk.
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15. Do you have a business character ? N o , if ... You just try to minimize the risks N o one will take you seriously! ... You were born to achieve more There is nothing more in democracy, only more successful ! ... You wish to change the world to the better Donate the money for the charity, you will save your nerves and your money ! ... You have always been a good accountant You look for every penny and loose customer from the view! ... You don’t want to depend on any bureaucracy You must be crazy! ... You just copy and save these advices Forget them!
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17. What do you need to be a good entrepreneur ? Psiho stabil ity P ersistency Courage for what you do Acceptance of conflict management Decision making ability S elf-confidence Acceptance of no clear distinct of working and private hours S elf-management abilities Wish to learn
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19. Fa c tor s contributing to the success Patience Health Learning Ri s k Feelings Good relationships with people Taking responsibility Sales Family support
30. Work p lan Monday Tuesday Wednesday Thursday Friday B e an entrepreneur Evaluate the opportunity Me asuring success Meeting on the field From the idea to the business 9:00 – 11:00 16:00 – 18:00 Where am I in this story ? Crazy ideas everywhere How can I know ... Looking, listening, learning Learning by discussing 11:20 – 13:00 18:20 – 20:00 I s there a place for me ? Learning by doing: RESEARCH! ... that I am a business geni ous ! Who ask do not wonder Entrepreneurship ? YES
33. Funnel m odel 100 – 500 i dea s BRAINSTORMING Ma c ro sele ction (v alidation ) Mi c ro selec tion (v alidation ) 5 idea s 1 idea
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37. Business idea research Wishes Demands NEEDS Where does the research lead ? Customer needs best sattisfying idea Match pro duct with customers’ wishes ; gain new customers , keep existing customers Useful and properly identified products ; fair competition , environmental protection , etc. Needs
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39. Research your business idea !!! Customers’ p rofil e Product’s characteristics/benefits Target market Market/ industr y t rend Competition Price Promotion Distrib u tion Production capacity Pro duction process Purchasers Sales Resources needed Fina n cial strengths – weaknesses Cash flow Licenses/approvals Business idea
56. Work p lan Monday Tuesday Wednesday Thursday Friday B e an entrepreneur Evaluate the opportunity Me asuring success Meeting on the field From the idea to the business 9:00 – 11:00 16:00 – 18:00 Where am I in this story ? Crazy ideas everywhere How can I know ... Looking, listening, learning Learning by discussing 11:20 – 13:00 18:20 – 20:00 I s there a place for me ? Learning by doing: RESEARCH! ... that I am a business geni ous ! Who ask do not wonder Entrepreneurship ? YES
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60. Fa c tor s contributing to the success Patience Health Learning Ri s k Feelings Good relationship with people Taking responsibility Sales Family support
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62. Assessment p roces s Analysis of all influencing business aspects Development of business strategy Business planning Implementation – Regist e r ing the b usi n e s s
82. Work p lan Monday Tuesday Wednesday Thursday Friday B e an entrepreneur Evaluate the opportunity Me asuring success Meeting on the field From idea to business 9:00 – 11:00 16:00 – 18:00 Where am I in this story ? Crazy ideas everywhere How can I know ... Looking, listening, learning Learning by discussion 11:20 – 13:00 18:20 – 20:00 I s there a place for me ? Learning by doing: RESEARCH! ... that I am a business geni us ! Who asks does not stray Entrepreneurship ? YES