Postmortem of Windup knight
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12/18にIGDAインディアナポリスのチャプターミーティングで講演したスライドです。
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Postmortem of Windup knight
- 1. Postmortem of Wind-Up Knight IGDA Japan Chapter Coordinator Kenji Ono 1
- 2. 2 Agenda • Introduce of Japan chapter • What is Wind-Up Knight ? • The reason of success in Japan • Roll-up • Q&A
- 3. 3 IGDA Japan • It was founded in 2002 and advanced to Non Profit Organization in 2012 • 8 board members and about 20 core members. • 9 SIGs • Chapter or SIGs meeting in a month • Fukushima Game Jam and scholarship • CEDEC and TGS surpport
- 4. 4 And who am I? • editor in chief of Game Critique Magazine (-2000) • Game Journalist in independence (-2000)...jobs on the side • Chapter Coordinator (-2011)...hobby What is my occupation?
- 5. House husband! 5
- 6. 6
- 8. 8 Robot Invader http://robotinvader.com/ • game development studio in Silicon Valley(2011-) • 5 people • Chris Pruett (Chief Taskmaster), who experienced in game studio and google as an engineer. • Chris has experienced in working in Japan and speak Japanese very well.
- 9. 9 Outline of game • side-scrolling platform action with high-end 3D and over 50 levels • rescue the Princess from the clutches of the evil Black Knight • Run, jump, roll, and slash with touch action • Casual art style, simple game mechanics but hardcore • You must get spring icons on ground to windup a knight • 3 people in 5 month • Android and iOS(2011) and F2P (In-Game purchase) • Apply Get Award 2011 (http://bit.ly/W4kmmT)
- 10. 10 The Success in Japan A number of user based Android iOS User ranking 4,920,833 users 1,822,026 users ① US ② Japan ③ China 22% 28% ④ UK 47% ⑤ Korea 61% 16% ⑥ Taiwan 11% ⑦ German 15% ⑧ Russia ⑨ France US China JP Others ⑩ Spain Most of revenue is come from US and Japan US:JP = 6:4
- 11. 11 Why Jump in ? • English and japanese only • Japanese used to be In-game purchase • Creative sense
- 12. 12 Self Analysis • Localization • Design of Character • Android • Old fashion game play
- 13. 13 Localization • Japanese Localization vendor, 8-4 • free translation for buzz marketing • Localization cost was recouped in 1 day revenue Some guys think it was made in Japan... http://8-4.jp/
- 14. 14 Design of Character • Cute character, not only male but also female accepted
- 15. 15 Android • Android (2011 Oct) → iOS (2011 Dec) • A number of users is important in F2P • A user behavior of Android and iOS is same in F2P • You shouldn t ignore Android in F2P
- 16. 16 Old fashion of gameplay • Most of Japanese under 40 years old has experienced in playing vintage consoles (NES, SNES, PS) • Old fashion gameplay brings back their good memory of videogame • Especially for female
- 17. 17 No marketing in JP • No advertising • Apple and Google promoted it in AppStore, it was so lucky • It was buzzed in blog media • GREE and DeNA is hot but there is a silent market in JP
- 18. 18 Roll Up • Wind-Up Knight succeed in Japan • There were 4 reasons • Localization • Character design • Android • Old fashion game play • F2P market in Android is big in JP
- 19. 19 Next game • Rise of the Blobs(http://bit.ly/SXVehS) • more localization
- 20. 20 Q&A • Thank you so much ono@igda.jp