Its offer

2. “One’s destination is never a place, but a new way of
seeing things.”

3.  Its boom time for India’s tourism and hospitality
sector.
 A 5,000 year history, culture, religion and
alternative medicine fascinate both budget and
luxury travelers alike.
 The focus of the industries on the “Arithi Devo
Bhavah” campaign targeted at the inbound
foreign tourists in the country. Translated literally
this means “Guest is God”

4.  Established in India in 2009.
 Biggest asset: trust and comfort that clients have in it
 Won several awards and recognitions.
 Best Tour operator in Gujarat and other cities.
 RS Travel has always come out with innovative and
customized product to suits its customer needs, for
e.g.., its holiday package, Tour package from Gujarat
etc.,
 RS Travel has created brand awareness amongst
travelers, Hotel vendors etc.,

5. RS Travel has spread its wings into different verticals
like:
 Tour Package from Gujarat.
 Flight Ticket.
 Tour Package in all countries.
 Bus booking: AC & Non- AC.
 Hotel in Hardwar, SPA & Yoga.
 Rail Ticket.
 Passport & Visa.

6. RS Travel having the turnover between 15
to 20 lacs. Now we are expecting the turnover of 50 to 75
lacs till August.
 In order to reach the objective we need to target the per
month goal.
RS Travel would like to see itself amongst the
top 10 travel agency in India in 1 year.

7.  Day One :
Welcome to Gujarat: A city Of Richness and Dancer!
From Ahmadabad to Delhi by flight Where our customer will go for a sight seen of
Akshardham and rest of Delhi.
 Day Two:
In mid- night the people reach to Hardwar and have a night stay in our own hotel. The
rest of the day is kept for the side seen of Hardwar near a bench of Ganga river.
 Day Third:
Have a side seen of Dheradun and Mansoori.
 Day Four:
Have a side seen of Risikesh. In mid night moving for Mathura by our own Bus.
 Day Fifth:
Have a side seen to Mathura( Krishna Lok), Vrindavan and Gokul.
 Day Sixth:
In evening return back to Ahmadabad from Agra by Train.

8.  We provide flight ticket for National and
International travelers.
 Our USP in ticket is providing ticket lesser than
system fare.
 No service charges.

9.  We provide two type of facility AC and Non-
AC bus.

10.  RS Travel has open an exquisitely rejuvenating
SPA. The mystic ambience and the promising zest
for the relaxation of the mind and body to the
pilgrimages ,who comes for the tried experience,
tends to give an astounding results. The calm and
soothing experience with high manifestations of
divinity takes you to an exuberant world of
physical easiness.

11. Base of Segmentation Categories
Holiday Mass Market, Popular Market,
Individual Market
Demand Primary, Secondary, Opportunity
Geography National, International
Psychographics Lifestyle, Personality, Knowledge
Demography Age, Sex, Religion
Socio-Economic Rich-Poor, Urban-Rural, Literate-
Illiterate
Purpose Business, Leisure, Culture tourism
Age Teens, Youths, Senior Citizens

12. Base of 0Segmentation for RSTravel Categories
Non Users Lack willingness and ability (in terms of
income and leisure time)
Potential Users Have the willingness but the marketing
resources have not been used in an
optimum way to influence their impulse
Actual Users Already using the services generated by
tourism service providers
Occasional Users Although they do possess the requisite
income and leisure, they have not formed
a habit of traveling
Habitual Users Frequent travelers

13.  Adventurous
 Rebellious
 Cool
 Feel the need to impress peers
 Local Clientele of Mathura and other surrounded cities.
 Spend money on traveling and other luxuries
 Target Geographies-
Cities like Mumbai, New Delhi, Bangalore, Chennai,
Kolkata, Pune, and so on

15. Strength
 Strong management
 Airline
 Location
 Demand increasing
 Pricing power
Weakness
 Facilities
 Weak supply chain
 High debt burden
 Cost structure
 Weak brand
Opportunities
 Online marketing
 Innovation
 New service
 New technology
 Emerging market
Threats
 Raising cost
 competition
 Bed economy
 GST
 Substitute product