As an employer, you are responsible for the online privacy of your employees. You should figure out how to deal with that. This presentation gives a few guidelines.

1. Social Media
privacy in the
office
Koen Delvaux
@kodel

2. (also known as)
Publishing
colleagues in
bikinis on
social media
Koen Delvaux
@kodel

3. @kodel
Koen Delvaux

4. SOCIAL MEDIA PRIVACY IS HARD

5. MEET THE
ZUCKERBERG FAMILY
@kodel

6. If even Randi can’t figure it out…
… you certainly will not
@kodel

7. COMPANIES LIKE TO BE SOCIAL

8. Employees like to have fun
@kodel

9. Employer branding
Showing how much fun your employees have.
@kodel

10. Company events
How to share the fun without being ridiculous?
@kodel

11. Teambuilding!
Creating a bond, but what with images out of context?
@kodel

12. EMPLOYEES LIKE TO BE SOCIAL

13. The secret plan
We’re working on something exciting!
Does the competition need to know this too?
@kodel

14. Exposing partners
Checking in at a customer or supplier
Maybe you’re giving info to competitors?
@kodel

15. Picturing colleagues
Sometimes it’s fun, other times it’s bullying
@kodel

16. WHAT CAN YOU DO ABOUT IT?

17. 1 CREATE AWARENESS
• Use examples to ensure people think
about what they are doing
• Don’t start with rules & regulations
@kodel

18. 2 SOCIAL MEDIA POLICY
• Not only what employees can post
• Also what the employer can post (opt in)
(no tools needed. It’s about
agreements that are made
after discussions with staff)
@kodel

19. 3 NO TWEET EVENTS
• For every
company party,
make clear if
there will be
tweeting or
not
• Alternative: No
Tweeting after
midnight
@kodel

20. 4 OPT-IN FOR PROMOS
• Ask for
volunteers
when a camera
crew hits the
work floor
• Announce
beforehand
that cameras
will be present
@kodel

21. 4 PROVIDE INTERNAL NETWORKS
• Ensure your intranet is participative:
Yammer or (a good) Sharepoint site
• If not, people will create Facebook groups
• Ensure the rules of the internal network
are clear (= no sharing externally)
@kodel

22. SOME TECHNOLOGY TIPS

23. Youtube: unlisted video’s
(unlisted playlists are however not supported)
@kodel

24. Flickr: guest pass
@kodel

25. Yammer: instant intranet
Allows for more control than closed Facebook groups
@kodel

26. WHERE ARE THE BOOBIES?

27. Younger people couldn’t care less
bridge the generation gap,
but don’t settle for the lowest denominator
@kodel

28. THANK YOU
@kodel