Digital & Social Media Strategy
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Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl
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Digital & Social Media Strategy
- 1. Digital & Social Media Marketing Strategy SCANDAL / May - Sep 2022 © CONFIDENTIAL
- 2. © CONFIDENTIAL 01 The Brief An overview of Scandal, our target audience and goals
- 3. The Brief Objective Create Awareness for Scandal’s flavors Audience Target couples & families in Greece, 25-44 years old Period Strategy proposal from May ‘22 to September ‘22 Budget Available media spending budget at 300.000€ © CONFIDENTIAL
- 4. The Message 02 Our key messages and communication pillars © CONFIDENTIAL
- 5. © CONFIDENTIAL Communication Pillars ◾ Scandalous ◾ For the thirst, hunger, travel ◾ Cool ◾ Affordable ◾ Endless ◾ Tasty Scandal Made Me Do It #ScandalMadeMeDoIt #TasteTheMoment Creative Concept
- 6. The Competition A brief competition analysis report 03 © CONFIDENTIAL
- 7. © CONFIDENTIAL Nirvana www.icecreamland.gr 8 5 Available Flavors Nirvana
- 8. May June July August September Content Social Media Influencer Ads Timeline
- 9. The Content Our Content Marketing Strategy proposal 04 © CONFIDENTIAL
- 11. The Social Media Scandal’s new Social Media Strategy proposal 05 © CONFIDENTIAL
- 12. © CONFIDENTIAL
- 13. The Ads Our digital advertising media plan & budget allocation 06 © CONFIDENTIAL
- 14. Facebook Instagram YouTube Premium Display Google Display © CONFIDENTIAL Advertising Mix Google Search
- 15. © CONFIDENTIAL
- 16. © CONFIDENTIAL
- 18. The Influencer Scandal’s Influencer Marketing Strategy proposal 07 © CONFIDENTIAL
- 19. © CONFIDENTIAL
- 20. The Budget Media spend, production costs and management fees 08 © CONFIDENTIAL
- 22. © CONFIDENTIAL Media Plan Total Cost 352.500€ Total Estim. Impressions 885.292.000 Total Estim. Video Views 1.500.000 14.000€
- 24. CREDITS: This presentation template was created by Slidesgo, including icon by Flaticon, and infographics & images from Freepik and illustrations by Storyset Thank you! Do you have any questions? thewinnersof2021@gmail.com