Summit Technology is a consulting firm that advises clients on technology marketing and distributes consumer products. They see a major opportunity in the LED lighting market as the world switches to more energy efficient lighting. The document discusses key barriers to LED adoption like upfront costs. It analyzes the state of the LED market and opportunities in segments like commercial and residential lighting. Summit Technology recommends ways to differentiate in the LED market through more efficient products, packaging, and manufacturing. The company believes the LED lighting markets in America, Europe and Africa will experience strong growth and outlines strategies to target and capture market share in these regions.

1. LED Lighting Market
Overview
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January 9, 2013
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2. Company Business Model
•
Marketing Branch


•
Advise Clients Worldwide on Technology and Product
Marketing, Marketing Strategy and Social Media
Marketing
Market and Distribute Consumer Products in the US and
Worldwide for Manufacturing Partners Looking for Market
Expansion and Sales Growth
Product and Technology Branch

Develop and Market Innovative Consumer Products

Bring Advanced Technologies and Medical Research from
Top US Universities to the World’s Market
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3. MARKET OPPORTUNITIES FOR
LED LIGHTING
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4. Now is the Time for LED
Lighting Opportunity
•
Global Warming Has Created a
Huge Need for Conserving Energy,
Especially for Lighting
•
Leading Market Trends Show that
the Big Worldwide Switch to LED
Lighting Will Realize by 2013-2014
•
This is THE OPPORTUNITY to
Become the Leader in China,
America, Europe and Africa
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5. Key Barriers for LED
Adoption
•
Up-Front Cost

•
High Up-Front Costs and Long Return
on Investment
Shares of Awareness

Lack of Consumer Education

Consumer Confused about Long-Term
Economic and Social Benefits of LED
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6. Current State of Market
Adoption
•
The BIGGEST
Market
Opportunities
Are Still Open
•
Must Act NOW
to Capture Them

Build
Awareness

Build “Brand”

Capture
Market Share
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7. LED Lighting Market
Segments
•
Entertainment
•
Architectural Lighting
•
Commercial & Retail Display
•
Commercial & Industrial Lighting
•
Municipal Street Lighting
•
Residential & Decorative Lighting
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8. How To Differentiate in
LED Lighting
•
Better LED Lighting Products


Higher Brightness

Longer Life

Advanced Packaging

•
Increased LED Efficiency
Better Heat Removal
Large Scale Manufacturing

Competitive prices against Cree, Philips, GE, etc.

Distribution channels – industrial and retail
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9. To Increase LED
Efficiency and Brightness
•
Advanced research
in


Advanced LED
fabrication processes

•
New materials for LED
Modern LED packaging
We can assemble a
large team of
experts
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10. To Achieve Higher
Efficiency and Brightness
•
Expertise in LED driver
IC


Fast switching

Reliable

•
High efficiency
Low cost
Expertise in LED power
supply & distribution

Increased efficiency

Better heat conduction
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11. For Advanced Packaging
and Better Heat Removal
• Materials expertise
to make



brighter LEDs,
better packages, and
achieve more heat
removal than the
competition
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12. Advanced OLED
Technology
•
OLED (Organic LED) is
the future technology
for lower cost
•
Advanced research on
materials and process is
happening
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13. LED LIGHTING PRODUCTS
IN AMERICA, EUROPE AND
AFRICA
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14. LED Products in America
•
2013 is the year
when LED lighting
becomes widely
adopted in
America

Starting with
industrial and
commercial, after
street lighting
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January 9, 2013
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15. Huge Market Opportunity
in America
•
Now is the
time to
invest to
market LED
lighting in
America
•
Growth will
accelerate by
2014
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January 9, 2013
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16. Need to Start Now to
Capture Market Opportunity
Source: US
Department of
Energy
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January 9, 2013
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17. LED Lighting Market
Segments in America
•
Biggest targets:
Residential and
Commercial lightings
•
Residential lighting
has the highest
volume
•
Commercial lighting
has smaller volume
but double the
energy use
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18. LED Products in Europe
• European
lighting
market is
bigger
than both
America
and China
markets
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19. European LED Lighting Market
Will See Strong Growth
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20. Target the Richest 20
Countries
•
The switch to LED lighting
is caused by awareness of
energy saving and high
electricity price
•
Market is currently
dominated by Philips and
General Electric
•
Need to penetrate the
markets with excellent price
and quality
•
Europeans prefer warm
white and yellow white
(2500-2700K)
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21. LED Products in Africa
• Africa market
is still very
small but will
see high
growth rate of
53%
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22. Target the 20 Richest
Countries
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23. Summary
• The LED lighting markets for America,
Europe and Africa are about to grow very
fast
• Contact Summit Technology Consulting
Group for updated and full report
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24. For More Information
• Summit Technology Group US Office

Email: kl@summit-technology.com
• Summit Technology Group Hong Kong
Office

Email: samathea@summit-technology.com
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