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Game Design
 Document
Elements of a Game Design
            Process/ Document
•   Overview of Concept
•   Desired Outcomes
•   Instructional Objectives
•   Tying Assessment to Gameplay
•   Game Play Strategy
•   Description of Characters (if any)
•   Game Environment
•   Description of How Game is Played
•   Reward Structure
•   Look and Feel of Game
•   Technical Specifications
•   Timeline
Overview of Concept
 Short description of your game. Give as much information as possible.




Example:                                                      game for sales
                            web   -based single player online
The concept is to create a                                         ized learning
                              e enga ging, relevant, and personal
representatives that provid                 nversation with a customer
                                                                         . Topics
                             d closing a co
on the topic of opening an                                      el. The game is
                              d to  our sales engagement mod
covered in the game are tie                The game will happen from
                                                                         a third-
                              of a store.
 based on a realistic setting                                credibility, affability
                             e le arner will be evaluated on
 person perspective and th
                               sale.
 and the ability to make the
Desired Outcome
                 What do you want the
                 learner to be doing as a result
                 of playing the game?




           Example:                will
           Sales rep resentatives
                                    model
            properly u se the Sales
                                        m er
                          e with custo
            to spend tim            sale.
            and ultim  ately make a
Instructional Objectives
What learning objectives will facilitate the learning?




Example:                                  learners
                f th e game, the
A t t he e n d o
                to:
 will be able               oach and en
                                              gage a
                     a p pr
 -Appropriately
 customer                 teps of an o
                                             pening.
                    ee s
  -Apply the thr                           closing.
                    o  st e p s o f t h e
  -Apply the tw
Tying Assessment to Gameplay
Concept to be       In-Game Activity       Assessment of Learning
   taught


Example:
Closing the sale.   Select Right Closing     Track # of Attempts
                     the first time
Gameplay Strategy

               Game Play Strategy

Exploration/Simulation /Free Play Area

Branching story, On-Line Board Games
Matching, Trivia Games, Drag and Drop Games
                                              Example:                    a r ne r
                                              Matching    game. The le
                                                                       t closing
                                               m us t m atch the righ          hrase
                                                             it h the right p
                                               technique w
                                                              tomer.
                                               from the cus
Level of Interactivity
     Type of               Low     Medium        High    Type of
    Game Play                                           Knowledge
    (Customer                                             Taught
   Development)

Exploration/Simulation                                   Problem-
Engine/Free Play Area                                     Solving
Branching story, On-Line                                Conceptual
Board Games                                             Knowledge/
                                                           Rules
Matching, Trivia Games,                                 Declarative
Drag and Drop Games                                     Knowledge/
                                                        Fact/Jargon
Designing Performance-Based Instruction



     Facts               Concepts                         Rules
    - Elaborating        - Examples                      - If-Then
    - Organizing         - Non-Examples                  - Cause/Effect
    - Association        - Attribute Classification      - Concept Application



Procedures                Principles                    Problem-Solving
- Whole to Part Review    - Teach Model               - Multiple Scenarios
- Learn Parts             - Behavior Checklist        - Professional Experiences
- Assemble Procedure      - Examples                  - Realistic Application
Type of    Instructional Strategy   Gameplay Developed
Knowledge
Description of Characters
Name      Role/ Position   Gender     Attitude      Attire               Represents
John      Potential        Male       Friendly      Shirt tie, Suit-no   Elusive potential customer.
          Customer                                  jacket
Mary      Sales            Female     Helpful       Business Casual      Proper procedure for
          Representative                                                 initiating potential customer
                                                                         contact.

Lou Ann   Co-Worker        Female     Unfriendly    Business Casual      Provides critical information
                                                                         regarding pre-qualification of
                                                                         potential customer.


                                                                                  n va t    ar
USER      New Sales        N/A      Example:
                                      N/A           N/A                 tomizwho a
                                                                     cusPerson e a needs totpre-
                                                          e able to qualifybJohno selec case
          Representative
                                    The  le arners will b                be a le t during the
                                                                air andstudy.
                                    in terms of  eyes, skin, h              rners will
                                                    les of clo ths. The lea         d three
                                     different sty           Cs, thre e female an
                                              t with six NP                            h have
                                     in terac                   in the s tore will eac
                                                 e customers                              p e nd
                                      ma  le. Th                 ime they   are able to s
                                      different a  mounts of t
                                                                     tive.
                                                      s representa
                                      with the sale
Game
                  Environment
               Describe the environment in which
               the learner finds themselves when
               playing the game.




Example:                             tors.
                owaves a nd refrigera
Store with micr         scenes.
 Daytime an d nighttime
Description of How Game is Played
                          Detailed “walk through” of how to play
                          the game.




                                                                  m en t
              Example:                 he Learn    ing Manage
              Upon en    tering into t         game, the le
                                                                arner is
                                   hing the
               Syste  m and launc                  stomization
                                                                  can
                                     where cu                      avatar,
               pla c ed into a store                 mizes their
                                         er custo
                    ur. After the learn                  tore. They m
                                                                       u st
                occ                         t er t h e s
                they see a   customer en            that time, th
                                                                   ey are
                                       omer. At                      mer.
                   proa  ch that cust                   sk the custo
                ap                        tions to a
                 given cho  ices of ques
                 Next…
Reward Structure
                      How do you plan to reward players?




  Example:                                          on three
                          game w    ill be based              bility and
  The p   oints in this            s are cre   dibility, affa
             s. Th ese variable                  d separately
                                                                  and
   variable                           be score
         ing the sa   le. Each will           vided called
                                                              the
   mak                            ill be pro                    s will be
    then a  n ov erall score w                  game, a focu
                                      hin the                      means
              me n   t Score.” Wit                 e goal. This
    “Engage                              ward th
                tery o  rientation to                 tent in the g
                                                                      am e
     on a mas                              r the con
              arner wo     rks to maste           any other le
                                                                  arner’s
     each le                            lated to                      ith an
                rall sc ore is not re                 mediately w
      and ove                             ovided im
                       ba ck will be pr                    nger
      scores. Feed              accomp     anied by a lo
       unobtr  usive popup               r play.
                       a vailable afte
       explanation
Look and Feel of the Game
                                       How does the game “look”?




                                                                 in three
       Examp  le:                    alist loo   king avatar
          e goal is to  provide a re         able to see b
                                                               oth the
       Th                         r will be
        dimension   s. The playe         r through a
                                                          spinning
                              he avata                               cts that
        front a nd back of t           t will con    tain 3D obje
                         environmen                                    s . T he
        function  . The                    n s , w a sh ing machine
                     color s of televisio                  nts. The firs
                                                                          t is…
         are realist                         six eleme
                        play will contain
         heads up dis
Technical Specifications
What software? On what server? Is there a download?




Example:                                     spian’s
                   be develo  ped using Ca
     is game will                             h e 3D
Th                     oftware  to provide t
         ingWorlds s                              will be
 Think                  is require d. The game            t require
 enviro    nment that            e intrane t and will no
                    he corporat                              to our
  accessed    via t                 esults ne ed to flow in
                  wn  loads. The r                 player
  any client do           ent syste m w h en t h e
   learnin  g managem             compatible
                                               format.
                       ame in a
    com   pletes the g
                  ,…
    Additionally
Timeline


                                                showing
Exam  ple:                  or othe r method of
            a Gantt Chart              project.
This can be        e to c omplete the
 the estimated tim
Create a Game
• Sales or Customer Service
  – Develop idea and create one page game-design
    document of idea.
  – Present idea to all teams
Paper Prototyping

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Creating a Game Design Document

  • 2. Elements of a Game Design Process/ Document • Overview of Concept • Desired Outcomes • Instructional Objectives • Tying Assessment to Gameplay • Game Play Strategy • Description of Characters (if any) • Game Environment • Description of How Game is Played • Reward Structure • Look and Feel of Game • Technical Specifications • Timeline
  • 3. Overview of Concept Short description of your game. Give as much information as possible. Example: game for sales web -based single player online The concept is to create a ized learning e enga ging, relevant, and personal representatives that provid nversation with a customer . Topics d closing a co on the topic of opening an el. The game is d to our sales engagement mod covered in the game are tie The game will happen from a third- of a store. based on a realistic setting credibility, affability e le arner will be evaluated on person perspective and th sale. and the ability to make the
  • 4. Desired Outcome What do you want the learner to be doing as a result of playing the game? Example: will Sales rep resentatives model properly u se the Sales m er e with custo to spend tim sale. and ultim ately make a
  • 5. Instructional Objectives What learning objectives will facilitate the learning? Example: learners f th e game, the A t t he e n d o to: will be able oach and en gage a a p pr -Appropriately customer teps of an o pening. ee s -Apply the thr closing. o st e p s o f t h e -Apply the tw
  • 6. Tying Assessment to Gameplay Concept to be In-Game Activity Assessment of Learning taught Example: Closing the sale. Select Right Closing Track # of Attempts the first time
  • 7. Gameplay Strategy Game Play Strategy Exploration/Simulation /Free Play Area Branching story, On-Line Board Games Matching, Trivia Games, Drag and Drop Games Example: a r ne r Matching game. The le t closing m us t m atch the righ hrase it h the right p technique w tomer. from the cus
  • 8. Level of Interactivity Type of Low Medium High Type of Game Play Knowledge (Customer Taught Development) Exploration/Simulation Problem- Engine/Free Play Area Solving Branching story, On-Line Conceptual Board Games Knowledge/ Rules Matching, Trivia Games, Declarative Drag and Drop Games Knowledge/ Fact/Jargon
  • 9. Designing Performance-Based Instruction Facts Concepts Rules - Elaborating - Examples - If-Then - Organizing - Non-Examples - Cause/Effect - Association - Attribute Classification - Concept Application Procedures Principles Problem-Solving - Whole to Part Review - Teach Model - Multiple Scenarios - Learn Parts - Behavior Checklist - Professional Experiences - Assemble Procedure - Examples - Realistic Application
  • 10. Type of Instructional Strategy Gameplay Developed Knowledge
  • 11. Description of Characters Name Role/ Position Gender Attitude Attire Represents John Potential Male Friendly Shirt tie, Suit-no Elusive potential customer. Customer jacket Mary Sales Female Helpful Business Casual Proper procedure for Representative initiating potential customer contact. Lou Ann Co-Worker Female Unfriendly Business Casual Provides critical information regarding pre-qualification of potential customer. n va t ar USER New Sales N/A Example: N/A N/A tomizwho a cusPerson e a needs totpre- e able to qualifybJohno selec case Representative The le arners will b be a le t during the air andstudy. in terms of eyes, skin, h rners will les of clo ths. The lea d three different sty Cs, thre e female an t with six NP h have in terac in the s tore will eac e customers p e nd ma le. Th ime they are able to s different a mounts of t tive. s representa with the sale
  • 12. Game Environment Describe the environment in which the learner finds themselves when playing the game. Example: tors. owaves a nd refrigera Store with micr scenes. Daytime an d nighttime
  • 13. Description of How Game is Played Detailed “walk through” of how to play the game. m en t Example: he Learn ing Manage Upon en tering into t game, the le arner is hing the Syste m and launc stomization can where cu avatar, pla c ed into a store mizes their er custo ur. After the learn tore. They m u st occ t er t h e s they see a customer en that time, th ey are omer. At mer. proa ch that cust sk the custo ap tions to a given cho ices of ques Next…
  • 14. Reward Structure How do you plan to reward players? Example: on three game w ill be based bility and The p oints in this s are cre dibility, affa s. Th ese variable d separately and variable be score ing the sa le. Each will vided called the mak ill be pro s will be then a n ov erall score w game, a focu hin the means me n t Score.” Wit e goal. This “Engage ward th tery o rientation to tent in the g am e on a mas r the con arner wo rks to maste any other le arner’s each le lated to ith an rall sc ore is not re mediately w and ove ovided im ba ck will be pr nger scores. Feed accomp anied by a lo unobtr usive popup r play. a vailable afte explanation
  • 15. Look and Feel of the Game How does the game “look”? in three Examp le: alist loo king avatar e goal is to provide a re able to see b oth the Th r will be dimension s. The playe r through a spinning he avata cts that front a nd back of t t will con tain 3D obje environmen s . T he function . The n s , w a sh ing machine color s of televisio nts. The firs t is… are realist six eleme play will contain heads up dis
  • 16. Technical Specifications What software? On what server? Is there a download? Example: spian’s be develo ped using Ca is game will h e 3D Th oftware to provide t ingWorlds s will be Think is require d. The game t require enviro nment that e intrane t and will no he corporat to our accessed via t esults ne ed to flow in wn loads. The r player any client do ent syste m w h en t h e learnin g managem compatible format. ame in a com pletes the g ,… Additionally
  • 17. Timeline showing Exam ple: or othe r method of a Gantt Chart project. This can be e to c omplete the the estimated tim
  • 18. Create a Game • Sales or Customer Service – Develop idea and create one page game-design document of idea. – Present idea to all teams