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- 1. Marketing Research Hypothesis Testing Hamendra Dangi [email_address] 9968316938 H Dangi, FMS
- 6. SPSS Example H Dangi, FMS
- 9. H Dangi, FMS Day O E (o-E)2 (o-E)2/E M 66 60 36 0.60 T 57 60 9 0.15 W 54 60 36 0.60 Th 48 60 144 2.40 F 75 60 225 3.75
- 11. H Dangi, FMS Gender Entertaining Education Wastage Total Female 52 28 30 110 Male 28 12 50 90 Total 80 40 80 200
- 12. H Dangi, FMS S.No O E (o-E)2 (o-E)2/E 1 52 44 64 1.454 2 28 22 36 1.636 3 30 44 196 4.455 4 28 36 64 1.777 5 12 18 36 2.000 6 50 36 196 5.444
- 13. SPSS Example H Dangi, FMS
- 15. Relationship Amongst Test, Analysis of Variance, Analysis of Covariance, & Regression H Dangi, FMS One Independent One or More Metric Dependent Variable t Test Binary Variable One-Way Analysis of Variance One Factor N-Way Analysis of Variance More than One Factor Analysis of Variance Categorical: Factorial Analysis of Covariance Categorical and Interval Regression Interval Independent Variables
- 17. Effect of Promotion and Clientele on Sales H Dangi, FMS
- 23. One-Way ANOVA: Effect of In-store Promotion on Store Sales H Dangi, FMS Cell means Level of Count Mean Promotion High (1) 10 8.300 Medium (2) 10 6.200 Low (3) 10 3.700 TOTAL 30 6.067 Source of Sum of d f Mean F ratio F prob. Variation squares square Between groups 106.067 2 53.033 17.944 0.000 (Promotion) Within groups 79.800 27 2.956 (Error) TOTAL 185.867 29 6.409
- 24. CLASS ACTIVITY H Dangi, FMS