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Kinshook Chaturvedi
Kinshook Chaturvedi
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7 Cs 0F BUSINESS WRITING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPLETENESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise-1 ,[object Object],[object Object]
[object Object],[object Object]
CONCISENESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise -2 ,[object Object]
  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise -3 ,[object Object],[object Object]
Exercise –3 contd. ,[object Object],[object Object]
Exercise –3 contd ,[object Object],[object Object],[object Object]
CONSIDERATION ,[object Object],[object Object],[object Object],[object Object]
Ex.4-Write with a ‘you ‘ attitude , it shows consideration ,[object Object],[object Object],[object Object]
Ex.4-Write with a ‘you ‘ attitude , it shows consideration ( contd) ,[object Object]
Ex 5-Avoid negative – unpleasant words to show consideration   ,[object Object],[object Object],[object Object],[object Object]
  Ex –6 : Show reader benefit or interest in the reader ; in the letter from an insurance company to policy holders .   ,[object Object],[object Object]
CONCRETENESS ,[object Object],[object Object],[object Object],[object Object]
Ex:7- Rewrite the following in concrete form as the sentences are too general and vague. ,[object Object],[object Object],[object Object]
Ex:8-Put action into the words by using active instead of passive voice. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ex : 9-Use vivid image building words – adjectives and adverts , and use less of abstract nouns ,[object Object],[object Object]
CLARITY ,[object Object],[object Object],[object Object],[object Object]
Ex : 10-Use simple words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ex: 11-Choose a conversational style ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
COURTESY ,[object Object],[object Object],[object Object]
Ex : 12-Show courtesy by avoiding tactless & blunt language. ,[object Object],[object Object],[object Object]
Ex : 13-Use gender friendly substitutes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ex 13 –Contd. ,[object Object],[object Object],[object Object]
Ex: 14-SEMANTIC FACTORS IN WRITING     ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORRECTNESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

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