2. What is WizKids? The newspaper “WizKids” is a project initiated by a group of ten highly motivated student managers. The group realized that there is a vast lacuna in the market as far as reading content for kids is concerned. This is addressed by launching an exclusive newspaper just for the kids.
3. What does WizKids offer? Wizkids provides various fun and learning activities for kids like: Puzzles Picture Stories Coloring Pictures Simple World and local News Quizzes And much more….
4. Who can read it? The target audience of WizKids are children in the age group of 5 – 13 years. Initially, it would be launched in South Delhi area only. Gradually, it would be available pan-India.
6. Our Vision To enable every kid to have an interpretation of the outer world with a newspaper in her/his hand
7. We are striving to… Inculcate reading habits in each and every kid. Promote and encourage positive attitude, morals and ethics among kids. Contribute to overall personality development of the upcoming generation. Ignite the thinking process within kids.
8. Goals To achieve a sustainable business model Generate revenues of Rs. 10lacsin first two years. Become the highest selling newspaper for kids in Delhi in 18 months and in NCR area in 3 years. Create a brand loyalty for sponsors and brand recall for our customers.
9. Situation Analysis India is the world’s biggest newspaper market with 107 million copies daily. Newspaper advertising sector like to grow by 8% this year. Newspaper readership Tier -2 and Tier – 3 cities are still not as high as in Tier -1 cities. The segment of newspaper for kids is relatively untapped.
10. Customers Our customers would be parents of children in the age group of 5 to 13 years and schools. Initially, we plan to give free copies of the newspaper to schools, so that it can be distributed among kids.
11. Competitors DNA –“Youth Adults” – This newspaper targets children in the age group of 4-18 years. Has limited reach as it is delivered only on Wednesday. The Hindu – “Young World” – This will be our strongest competitor. Delivered only on Tuesdays. Times of India – NIE initiative – This newspaper caters to schools. HT – HT Next - This newspaper caters to schools.
12. Company We are starting as a Private Limited with capital raised by all the 10 members. We expect to start with an initial investment of Rs 1 lac. In the long run, we intend to go public.
13. Market Strategy Tie up with five schools in the target area. Distribution of questionnaire for parents (asking about the desired content, design, structure, number of pages, cost, frequency etc.) in these schools, which will be collected back in two daystime. Distribution of pamphlets outlining the newspaper design and content (based on the feedback of questionnaire) in these schools.
14. Contd… Distribution of pamphlets in the residential areas of the target region. Distribution of the first four issues as free samples in the target areas through vendors (Total Ten Thousand: Five Thousand in Tie up schools and Five Thousand in residential areas). From second month onwards the issue will be bi-weekly and to the subscribers only.
