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GCD-Week2-DigitalStrategy-Planning
- 1. Week 2 – Digital Strategy and Planning Keith Feighery
- 4. Companies, both big and small, need to imagine themselves as publishers Trick is to be engaging and provide value to target audience
- 5. That ’s why Inbound & Content Marketing are so Important
- 29. Challenge is to build engaging digital and social strategies aligned with clear business objectives for each channel
- 30. Be Social – Interact with People & Solicit Feedback and Responses
- 71. KPIs & Goals set in the Creation Phases should be assessed according to actuals