2. Overview
⢠Introduction to each of the key platforms
⢠Case studies and examples of platforms being
used
⢠Live demonstration of each platform
⢠Review
⢠Q & A
11. Twitter
⢠Excellent B2B and B2C networking tool
⢠Great potential for building relationships
â Directly with customers
â Good examples Beaut.ie, Blacknight.ie, kogibbq
⢠Good listening tool
â What is being said about you and most importantly are you hearing
it?
⢠Easy to engage with customers
â Reach out to them and resolve issues and improve service to them
â Opportunity to convey a personal dimension rather than marketing
speak
⢠Has become mainstream over 2009/2010
â 1400% growth over past 12 months
17. Blogging
⢠Effective way of building community and improving SEO
⢠Common Blogging Platforms
â WordPress, Type Pad, Bloggers, Blogspot
⢠Excellent way of engaging with readers
â Inform followers what is of interest to you
⢠Can use an informal style
â Show human face of organisation
⢠Participate in wider conversations
â Leave comments, interact, generate interest, etc..
⢠Search Engines
â Love regularly updated content
⢠Now MNCs are encouraging employees to Blog and engage
with social media
â IBM, Dell, Intel and Cisco
20. Blogging Tips
⢠Connect to your most important keywords.
â Important for Search Engine Optimisation
⢠Grow the number of influential referral sites.
â Critical to get authoritative inbound links to your site
⢠Donât forget the outbound links.
â Be generous with links to other blogs and websites and others will return the favor
and build your traffic for you.
⢠Understand the location of your audience.
â Comparing the geographical distribution of your blog to your companyâs website
should give you a sense of whether your blog is hitting with the same areas of the
world as your website. It could also reveal potential new areas of focus for your
salespeople.
⢠Measure endurance.
â Measure return visitor and length of time spent on site
21. Blogging Tips cont.
⢠Find and nurture your VIPs.
â Make sure you respond to key people â thos who subsribe and comment
⢠Use Twitter for blog PR.
â If Twitter isnât one of your highest-ranking referral sites, youâre not using it
properly.
⢠Use URL shorteners to gauge subject interest.
â UseURL shortener like bit.ly within a Tweet, you can track how many people click
on the content link you offer in your tweets.
⢠Build cross-referencing across social media tools.
â No social media tool is an island. All tools should cross-reference each other â donât
necessarily re-publish the same content on each platform
⢠Embed and measure calls to action. If we can get people to a landing page, we should.
â
23. Video Sites
⢠Very useful marketing tool
â Old Spice, Tippex, Blendtec etc..
â User-generated content
⢠Run competitions for customers to build content (see Pat The
Baker example)
⢠Best Job in the World etc..
⢠Extending digital footprint and brand-building
purposes
â Create engaging content, tag videos with keywords and
distribute on a wide network
â Post all content and video blogs on your website and
distribute on free video sharing sites