1. Organizational
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2. What is organizational
Communication?
A type of communication within an
organization
Ex. In business, company, association,
etc.
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3. Organizational communication is defined as “A
program that focuses on general communication
processes and dynamics within organizations.
•Development and maintenance of interpersonal
group relations within organizations
•Decision-making and conflict management
•Communications socializes and supports employees
and team members.”
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4. History of Organizational Communication
•The field traces its lineage through business
information, business communication, and early
mass communication studies published in the 1930s
through the 1950s
•Several seminal publications stand out as works
broadening the scope and recognizing the
importance of communication in the organizing
process, and in using the term "organizational
communication".
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5. •Nobel Laureate Herbert A. Simon wrote in
1947 about "organization communications
systems", saying communication is "absolutely
essential to organizations“
•W. Charles Redding played a prominent role
in the establishment of organizational
communication as a discipline.
•In the 1950s, organizational communication
focused largely on the role of communication
in improving organizational life and
organizational output.
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6. Types of Organizational Communication
Structure
• Formal Communication Structure
Communication through officially
designated channels of message flow
between
organization positions.
Usually found in organizational charts, policy
manuals, or hierarchical structures
3 Types of Formal Communication
1) Downward Communication
2) Upward Communication
3) Horizontal Communication
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7. 1.Downward Communication
Communication that flows from
upper to lower (such as manager to
employer
or superior to subordinate).
Types of messages:
job instructions, job rationales,
procedures and
practices information, feedback, and
indoctrination.
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8. 2. Upward Communication
Transmission of messages from lower
to higher levels of the organization (such
as communication initiated by
subordinates with
their superiors).
Types of messages: performance on the
job, job
related problems, fellow employees and
their
problems, subordinates perceptions of
org policies
and practices, tasks and procedures.
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9. 3. Horizontal Communication
Flow of messages across functional
areas at a given level of an organization
(this
permits people at the same level to
communicate
directly).
Type of messages: facilitates problem
solving,
info sharing across different work groups,
task
coordination between departments and
project
teams.
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10. •Informal Communication
Episodes of interaction that do not
reflect officially designated channels
of communication.
The „grapevine‟ emerges from social
and personal
interests of the employees rather
than formal
requirements of the organization.
Informal communication
is inherent and even a necessary
aspect of
organization life.
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11. The importance of communication in an
organization can be summarized as follows:
•Communication promotes motivation by informing
and clarifying the employees about the task to be
done, the manner they are performing the task, and
how to improve their performance if it is not up to
the mark.
•Communication is a source of information to the
organizational members for decision-making
process as it helps identifying and assessing
alternative course of actions.
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12. •Communication also plays a crucial role in altering
individual’s attitudes, i.e., a well informed individual
will have better attitude than a less-informed
individual. Organizational magazines, journals,
meetings and various other forms of oral and written
communication help in molding employee‟s
attitudes.
•Communication also helps in socializing. In todays
life the only presence of another individual fosters
communication. It is also said that one cannot
survive without communication.
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13. •Communication also assists in controlling
process. It helps controlling organizational
member‟s behavior in various ways. There are
various levels of hierarchy and certain principles
and guidelines that employees must follow in an
organization. They must comply with
organizational policies, perform their job role
efficiently and communicate any work problem
and grievance to their superiors. Thus,
communication helps in controlling function of
management.
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14. Group 6