People are talking on social media about various topics like news, videos, music, photos and more. To effectively engage in social media marketing, companies should listen to what customers are saying, talk and support them, embrace relationships, and use technologies like Facebook, Twitter, Instagram and Pinterest to meet objectives of energizing customers. The document provides an overview of social media types and advantages of social media marketing but encourages learning more to successfully start a social media strategy.

1. People are talking!
Social Media Marketing, Are you listening?

2. 8 & 10

4. Cosmopolitan
Good Housekeeping
Harper’s Bazar
Connoisseur

6. Social Media Types
News Sharing
Video Sharing
Music Sharing
Photo Sharing
Bookmark Sharing
Connection Sharing
General Sharing

7. P
eople
Who? Where? What are they saying?
Objectives
Listen, Talk, Energize, Support,
Embrace
S
trategy
How will customer relationships
change?
T
echnology
What technologies to use?

8. Which would you
choose?

11. How do I start?

12. Learn More!

13. 1

14. Social Media bitten!
Byte or get
Marketing