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for  AQR  by   Kevin McLean     Good   Conversations ..   .. a New Model for  Qualitative Research www.wardlemclean.co.uk      www.theartofconversation.net
Introduction ,[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Group discussions  vs  dinner parties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Menu ,[object Object],[object Object],[object Object],[object Object]
1. Conversations and QR ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Therefore ,[object Object],[object Object]
2.  Schools of Thought ,[object Object],[object Object],[object Object]
A (very) short history of  conversations
In the beginning ,[object Object],[object Object]
[object Object],[object Object],[object Object]
The birth of jazz © Larson
Conversations change history
Conversations change history ,[object Object],[object Object],[object Object],[object Object]
Conversations change history ,[object Object]
What do we  mean  by conversation? ,[object Object],[object Object],[object Object]
[object Object],Fist fights Poems  Hunger pangs  Meetings Brands Prayer Trust Frowning Racing Democracy Climate change Blogs .. are all ‘conversations’ Kissing Arguing  Colonialism Attitudes  Habits
Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Brands and marketing ,[object Object],1950s today
Markets  are  conversations
[object Object],[object Object],[object Object]
Now : People     Brands
‘ Commerce is increasingly going to shift away from older forms of communication … towards something that resembles a real conversation.’ James Surowiecki,  author, ‘Wisdom of the Crowds’
Brands ,[object Object],[object Object],[object Object],[object Object]
[object Object],THE EXTERNAL NETWORK
1 2 3 4
 
4. Onwards and upwards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Onwards and upwards ,[object Object],[object Object],[object Object],[object Object]
Onwards and upwards ,[object Object],[object Object],[object Object]
TO GOOD CONVERSATIONS! Thanks for listening

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Good Conversations - a new model for qualtiative research' presented to AQR, 2.11.07