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Good Conversations - a new model for qualtiative research' presented to AQR, 2.11.07
1.
for AQR
by Kevin McLean Good Conversations .. .. a New Model for Qualitative Research www.wardlemclean.co.uk www.theartofconversation.net
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A (very) short
history of conversations
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The birth of
jazz © Larson
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Conversations change history
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Markets are
conversations
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Now : People
Brands
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‘ Commerce is
increasingly going to shift away from older forms of communication … towards something that resembles a real conversation.’ James Surowiecki, author, ‘Wisdom of the Crowds’
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1 2 3
4
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TO GOOD CONVERSATIONS!
Thanks for listening
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