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10 Steps to How We Built an Award-Winning Blog
- 1. 10 Steps to How We Built An Award-Winning Blog!
March 2012
Kevin Gibbons
Director of Strategy, SEOptimise
@kevgibbo
- 3. 1) Where It All Started = Just Get Started
@kevgibbo
- 4. 2) If You Can’t Commit to Blogging Frequently -
Hire Great Writers Who Can!
@kevgibbo
- 5. 3) Build a Great Team & Get Them All Involved
@kevgibbo
- 7. 5) Be Topical – Tip: Use UK Time Difference to
Get Headstart on US Blogs = Citations
@kevgibbo
- 8. 6) Linkbait - Learn What Type of Content Your
Audience Likes & Write More of It!
@kevgibbo
- 9. 7) Interact - Connect with Influencers & Share
Content, Not Just Your Own
@kevgibbo
- 10. 8) Guest Blogging – Write & Promote Your
Content on Industry-Leading Blogs Too
@kevgibbo
- 11. 9) Take It Offline – Conference Speaking &
Meeting In Person Builds Better Connections
@kevgibbo
- 15. Traffic - 443,763 Visits to Our Blog in 2011
• 51.58% via search
• 21.09% via referral/social media
@kevgibbo
- 18. Thank you
Q&A
Please follow me on Twitter: @kevgibbo
& feel free to email me: kevin@seoptimise.com
@kevgibbo