Customers are at the very heart of your business, without them your business wouldn't exist. Now is the time to really explore your customers journey, how do they feel about each step of their journey with your firm? The Systems Superwoman presents The 7 Steps to keep your customers happy, engaged, and retained.

1. 7 Steps to a Virtuous Circle of
Happy Retained Clients

2. Raise Awareness of Your
Product / Service
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Raising
Awareness
Raise Awareness through regular and
consistent use of Social Media to
point people towards your
product or service.
Remember; content + conversation is
KING, resulting in more Likes, Comments & Shares

3. Initial
Contact
Prospect arrives at your
website, page or blog post
What is the first thing you want them to know?
The Hook:
What will entice them to stay, and read more?
What will entice them to explore further?
What will entice them to enter contact details?
Consider your headline, copy, imagery, and offer
Remember: Enable them to want to leave their details with you
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© The Systems Coach Ltd 2013. All Rights Reserved

4. Buying
Gain trust of client through good quality
content and offer relevant and desirable
products which give great value.
People ALWAYS buy on value.
They buy on how your product
makes them FEEL, and
the VALUE they will get from it.
Give clients a reason to purchase from YOU
From Respected Prospect
to Valued Client
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© The Systems Coach Ltd 2013. All Rights Reserved

5. Delivery Delight your clients
EXCEED THEIR EXPECTATIONS
Deliver a good quality, highly memorable product or service
Go the extra mile – this is your chance to shine!
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© The Systems Coach Ltd 2013. All Rights Reserved

6. After sales The next step.
Have a clear strategy for upsales
Where does your client go next?
Always aim to keep the
customer coming back for more!
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© The Systems Coach Ltd 2013. All Rights Reserved

7. Feedback
Testimonial Listen to your clients
What do your clients really think of your product or service?
How do you enable clients to keep you informed?
Make it a regular part of
your customer journey.
Use it for
testimonials, product
improvement, setting
standards and customer
service.
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ALL Feedback is relevant

8. Keeping In
Touch Keep them feeling special
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© The Systems Coach Ltd 2013. All Rights Reserved
Keep them informed and raise awareness of new products and services as they develop
Maintain contact.
Stay memorable
Reward Loyalty
Keep them feeling valued...
Love Your List

9. http://www.thesystemssuperwoman.com
© The Systems Coach Ltd 2013. All Rights Reserved
Raising
Awareness
Initial
Contact
Buying
DeliveryAfter sales
Feedback
Testimonial
Keeping In
Touch
The Virtuous Circle of
Happy, Contented, Ret
urning Clients
Visit www.TheSystemsSuperwoman.com for Systems Thinking, Better Teamwork, Faster Results
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