The document discusses embracing ambiguity and uncertainty in projects. It advocates starting projects without predefined methodologies and leaving room for changing directions based on new discoveries. While clients prefer defined expectations and ROI, the document recommends being honest about ambiguity, communicating often, and committing to the work rather than deliverables. Embracing ambiguity can lead to better outcomes than rigidly sticking to early decisions.
30. “If a man will begin with
certainties, he shall end in doubts;
but if he will be content to begin
with doubts, he shall end in
certainties.”
- Francis Bacon
(The Advancement of Learning)
48. A few ideas
1. Be honest.
2. Be confident.
3. Communicate early and often.
4. Stay calm. It’s contagious.
5. Have a healthy fear of commitment.
6. Collaborate.
7. Commit to the work, not the deliverables.
49. “When both the client and dev team aren't
hung up on getting the design locked
down through an early sign-off, it gives
the design a chance to evolve into
something a bit more prepared to survive
in the real world.”
- Dennis Kardys
(A More Flexible Workflow)