When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start.
This workshop gives participants:
– A toolbox full of discovery techniques and tips, as well as recommendations for further learning.
– Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client.
– An opportunity to try their hand at several of these techniques.
I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!
22. Our new project
Traditional publisher
Creating a digital product
Need our help with
content planning
interaction design
project steps
a little bit of strategy
29. Workshops are great for…
Gathering a lot
of info in a
short period of
time
Picking up on
political issues
Checking that
objectives and
intentions are
shared
Making sure
you’re getting
the correct info
37. Messaging card-sort
1. Sort all the cards into two groups
2. Note and discard cards in the “WE
ARE NOT” pile
38. Messaging card-sort
1. Sort all the cards into two groups
2. Note and discard cards in the “WE
ARE NOT” pile
3. Loosely group the remaining
attributes
39. Messaging card-sort
1. Sort all the cards into two groups
2. Note and discard cards in the “WE
ARE NOT” pile
3. Loosely group the remaining
attributes
4. Prioritise: choose your top 10
41. Workshop activities
Task identification and prioritisation
Live content audit
Persona creation
Audience identification
Challenges and opportunities
Mad Libs
42. Content Mad Libs
RESOURCES
Get more info at
content-workshops.com/toolbox/2015/3/content-mad-libs
Image credit: Sara Wachter-Boettcher
52. Interviews are great for…
Understanding
workflow and
processes
Identifying
challenges
Understanding
political and
cultural issues
Building
relationships
and trust
56. Customer surveys
• Survey software – surveymonkey.com• Coursera course on questionnairedesign, by the University of Michigan,which started yesterday! – tinyurl.com/questionnaire-course
RESOURCES
58. Tips for customer interviews
• Slides from my talk at Confab London –tinyurl.com/talk-to-the-people• Come to Collective Conference inAtlanta in June – I’ll be talking on thisvery topic. Get 10% off with the codeKERRYA.
RESOURCES
84. Analysing your notes
1. Highlight key issues and patterns
2. Group related issues
3. Make connections explicit
85. Analysing your notes
1. Highlight key issues and patterns
2. Group related issues
3. Make connections explicit
4. Consider priorities, choose artifacts
87. Analysing your notes
1. Highlight key issues and patterns
2. Group related issues
3. Make connections explicit
4. Consider priorities, choose artifacts
5. Write up a roadmap
89. Analysing your notes
1. Highlight key issues and patterns
2. Group related issues
3. Make connections explicit
4. Consider priorities, choose artifacts
5. Write up a roadmap
6. Give your partner feedback
90. Thanks for taking part!
Kerry-Anne Gilowey
kerryanne@augustsun.co.za
http://augustsun.co.za
@kerry_anne