For the past few years, the hot topic has been about housing for Baby Boomers and Millennials. While discussions have always kept the two generations separated, the two may be more alike than we previously thought. In this session, three industry generational experts will compare and contrast the two generations, explore their wants and needs in a community and home and discuss ways to market and build to accommodate both. Ultimately, you will see that they aren't all that different, and you'll leave knowing how to create strategies for building homes and creating communities to easily accommodate both.
Best VIP Call Girls Noida Sector 51 Call Me: 8448380779
Baby Boomers & Millennials: They may Be More Alike Than You Think
1. BABY BOOMERS & MILLENNIALS:
They May Be More Alike Than You Think
JANUARY 21, 2016 || 10 – 11 AM
Presenters:
Adam Kantor || KEPHART community :: planning :: architecture – Denver, CO
Todd Harff, CAASH || Creating Results: Strategic Marketing – Woodbridge, VA
Bobby Long, AIA || KEPHART community :: planning :: architecture – Denver, CO
John Schleimer, MIRM, CAASH || Market Perspectives – Roseville, CA
2. American Institute of Architects (AIA)
Continuing Professional Education
Credit(s) earned on completion of this course will be reported to AIA CES for AIA
members upon completion of the AIA/CES Session Participation Forms found in
the back of this session room and online at www.BuildersShow.com. Certificates of
Completion for both AIA members and non-AIA members are available upon
request.
This course is registered with AIA CES for continuing professional education. As
such, it does not include content that may be deemed or construed to be an
approval or endorsement by the AIA of any material of construction or any method
or manner of handling, using, distributing, or dealing in any material or product.
Questions related to specific materials, methods, and services will be addressed at
the conclusion of this presentation.
3. Session Description
For the past few years, the hot topic has been about housing for
Baby Boomers and Millennials. While discussions have always kept
the two generations separated, the two may be more alike than we
previously thought. In this session, three industry generational
experts will compare and contrast the two generations, explore their
wants and needs in a community and home and discuss ways to
market and build to accommodate both. Ultimately, you will see that
they aren't all that different, and you'll leave knowing how to create
strategies for building homes and creating communities to easily
accommodate both.
4. Learning Outcomes
Compare and contrast the home and lifestyle Baby Boomers want
versus Millennials.
Learn how the Baby Boomer and Millennial interests in a community
and home are similar and how to accommodate both generations in
the same neighborhood.
Understand what features and amenities are wanted by both
generations and what amenities need special alterations.
Determine the most important amenities that may need special
attention for each generation.
5. Todd Harff
Creating Results: Strategic Marketing
www.creatingresults.com
888.205.8899
todd@creatingresults.com
Speakers:
Bobby Long
KEPHART Architects
www.kephart.com
303.832.4474
bobbyl@kephart.com
John Schleimer
Market Perspectives
www.marketperspectives.com
916.782.4110
john@marketperspectives.com
6.
7.
8. 50+ Controls
42% of US income
3x the net worth
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
14. Many Boomer & Millennials Value:
• Working/seeking employment
• Walkable communities
• Engage with larger community
• Convenience of maintenance
free/low maintenance lifestyles
• Easy access to enjoyable shopping
• Modern and exciting finishes
• Desire to socialize with people of
all ages
Millennials
(14-34)
Boomers
(52-70)
70. LOCATION
• Close to employment & retail/services
• Proximity to cultural & social venues
• Walkable & bikeable
• Close to mass transit
71. COMMUNITY &
AMENITIES
• Quaint main streets and town centers
• Fitness, walking trails/paths
• Small parks, including dog parks
• Safety and security
• Sense of place and being connected
72. HOME DESIGN
• Convenience of low maintenance lifestyle
• Down size/right size
• More functionality and no wasted space
• Open concept - “Lifestyle” triangle
• Kitchen #1 room
• Indoor/Outdoor connectivity
• Programmed outdoor spaces
• Flex/space rooms