Presentation to BEN Event - Profit from Design - 27th May 2010 - Paintworks.

1. Design DrivenInnovation Mat Hunter, Design Council 27 May 2010 © Design Council 2010

2. Overview 1. Who? 2. Design Driven Innovation 3. Case Study

3. Kodak – Digital Photography

4. TiVo – PVR

5. Navman – Consumer GPS

6. Design Council Design Council was set up in 1944 and is the national strategic body for design. Our mission is to inspire and enable the best use of design in the UK so that it is the most competitive, creative and sustainable nation.

8. Accelerating science to market

9. Creating new approaches to societal challenges

10. Public service transformation

12. Design Driven Innovation

13. Design Driven Innovation Business Technology

14. Design Driven Innovation Business Technology Humans

15. Design Driven Innovation Design looks to understand people’s needs and motivations Design makes things tangible, which encourages learning through trial and error

16. Design Driven Innovation Design looks to understand people’s needs and motivations

17. Design Driven Innovation Design looks to understand people’s needs and motivations

18. Design Driven Innovation 2. Design makes things tangible, which encourages learning through trial and error

19. Design Driven Innovation 2. Design makes things tangible, which encourages learning through trial and error

20. Design Driven Innovation How can I increase sales and profit? How can I find new offers for my current markets? How can I translate current offers for new markets? How can I generate new offers for new markets?

21. Design Driven Innovation

22. Design Bugs Out

23. Observation and Insight

24. Design Briefs

25. Design consultancy PearsonLloyd www.pearsonlloyd.com

26. upper class suite

27. manufacture design PearsonLloyd www.pearsonlloyd.com

28. Design briefs

29. Research development commode

30. Analysis commode

31. Design development commode National Design Challenge

32. Design presentation commode National Design Challenge

33. Feedback

34. Products – hospital furniture

35. Products – everyday equipment for doctors & nurses

37. Better for patient, healthcare professional and NHS

38. New links between design and industry

40. Design for Patient Dignity

41. Design for Staff Safety

42. Design Against Crime

43. Design for an Aging Population

45. Design Council’s new website http://www.designcouncil.org.uk/