SlideShare ist ein Scribd-Unternehmen logo
1 von 8
The Sales Chasm   growing sales of technology products Science Learning Centre, AtBristol 6-9pm, 10 June 2010
This evening’s programme 6:45-8:15 Speakers Introduction Martin Coulthard BEN Nigel Hopkins WinZone Consulting David Gilroy Conscious Solutions David Sykes Downham Hill Associates 8:15-8:30 Q&A 8:30-9:00 More networking
Development of market for a new technology or product – especially if it is innovative, discontinuous, disruptive What’s the problem? Why?!
[object Object],[object Object],[object Object],[object Object],[object Object],Crossing the Chasm, by Geoffrey Moore
[object Object],[object Object],[object Object],The Technology Adoption Life Cycle
[object Object],[object Object],[object Object],[object Object],[object Object],How did my companies cross the chasm?
Reminder of upcoming BEN events book now at   www.bristolenterprise.com ,[object Object],[object Object],[object Object]
provisional programme – subject to change

Weitere Àhnliche Inhalte

Andere mochten auch

Andere mochten auch (10)

Curriculum Vitae noam - eng
Curriculum Vitae noam - engCurriculum Vitae noam - eng
Curriculum Vitae noam - eng
 
Play up story
Play up storyPlay up story
Play up story
 
χαρτησ ΌαραΞωΜα 1
χαρτησ ΌαραΞωΜα 1χαρτησ ΌαραΞωΜα 1
χαρτησ ΌαραΞωΜα 1
 
çOcuklarda tv kullanımıi̇ 2
çOcuklarda tv kullanımıi̇ 2çOcuklarda tv kullanımıi̇ 2
çOcuklarda tv kullanımıi̇ 2
 
BuzzMedia Dez 15 PrevisÔes 2016
BuzzMedia Dez 15 PrevisÔes 2016BuzzMedia Dez 15 PrevisÔes 2016
BuzzMedia Dez 15 PrevisÔes 2016
 
Credenciais ayr consulting
Credenciais ayr consultingCredenciais ayr consulting
Credenciais ayr consulting
 
IFP Brochure LPL_8-2016
IFP Brochure LPL_8-2016IFP Brochure LPL_8-2016
IFP Brochure LPL_8-2016
 
Diagram De Requerimiento
Diagram De RequerimientoDiagram De Requerimiento
Diagram De Requerimiento
 
Igor's resume(compliance updated 6.1.15)
Igor's resume(compliance updated 6.1.15)Igor's resume(compliance updated 6.1.15)
Igor's resume(compliance updated 6.1.15)
 
ICIC 2016: Tutorial: Searching for Information – the Classical Way with Key W...
ICIC 2016: Tutorial: Searching for Information – the Classical Way with Key W...ICIC 2016: Tutorial: Searching for Information – the Classical Way with Key W...
ICIC 2016: Tutorial: Searching for Information – the Classical Way with Key W...
 

Ähnlich wie Martin coulthard intro - sales chasm

New Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the FutureNew Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the Future
Lumiknows Consultancy
 
Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From...
 Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ  ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From... Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ  ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From...
Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From...
Egyptian Engineers Association
 
Unit 1 ( Sep 29, 2015)New Product DevelopmentGhall .docx
Unit 1  ( Sep 29, 2015)New Product DevelopmentGhall .docxUnit 1  ( Sep 29, 2015)New Product DevelopmentGhall .docx
Unit 1 ( Sep 29, 2015)New Product DevelopmentGhall .docx
willcoxjanay
 
Showwx+ presentation
Showwx+ presentationShowwx+ presentation
Showwx+ presentation
malonema
 
id06open-innovationproctergamble-1234520508695028-2 (1).pptx
id06open-innovationproctergamble-1234520508695028-2 (1).pptxid06open-innovationproctergamble-1234520508695028-2 (1).pptx
id06open-innovationproctergamble-1234520508695028-2 (1).pptx
YashMorwal
 
VGIPM_Conference_CTA_2013_Abstracts[1]
VGIPM_Conference_CTA_2013_Abstracts[1]VGIPM_Conference_CTA_2013_Abstracts[1]
VGIPM_Conference_CTA_2013_Abstracts[1]
Carlos Castilho
 

Ähnlich wie Martin coulthard intro - sales chasm (20)

Innovation management
Innovation managementInnovation management
Innovation management
 
Finding Value in Emerging Technology
Finding Value in Emerging TechnologyFinding Value in Emerging Technology
Finding Value in Emerging Technology
 
GES 2011 vanhaverbeke
GES 2011 vanhaverbekeGES 2011 vanhaverbeke
GES 2011 vanhaverbeke
 
New Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the FutureNew Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the Future
 
Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From...
 Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ  ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From... Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ  ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From...
Ű§Ù„Ù…Ű­Ű§Ű¶Ű±Ű© Ű±Ù‚Ù… 189 Ű§Ù„Ù…Ù‡Ù†ŰŻŰł / Ù…Ű­Ù…ŰŻ Ű§Ù„ŰčŰ±ŰšÙŠ ŰšŰčÙ†ÙˆŰ§Ù† "Digital Disruption Act- From...
 
3 Strategies to Accelerate Creative Processes with DAM
3 Strategies to Accelerate Creative Processes with DAM3 Strategies to Accelerate Creative Processes with DAM
3 Strategies to Accelerate Creative Processes with DAM
 
Unit 1 ( Sep 29, 2015)New Product DevelopmentGhall .docx
Unit 1  ( Sep 29, 2015)New Product DevelopmentGhall .docxUnit 1  ( Sep 29, 2015)New Product DevelopmentGhall .docx
Unit 1 ( Sep 29, 2015)New Product DevelopmentGhall .docx
 
Showwx+ presentation
Showwx+ presentationShowwx+ presentation
Showwx+ presentation
 
Demonstrator application process briefing aot f may 2018
Demonstrator application process briefing   aot f may 2018Demonstrator application process briefing   aot f may 2018
Demonstrator application process briefing aot f may 2018
 
ITFT - Henderson clark model
ITFT  -  Henderson clark modelITFT  -  Henderson clark model
ITFT - Henderson clark model
 
id06open-innovationproctergamble-1234520508695028-2 (1).pptx
id06open-innovationproctergamble-1234520508695028-2 (1).pptxid06open-innovationproctergamble-1234520508695028-2 (1).pptx
id06open-innovationproctergamble-1234520508695028-2 (1).pptx
 
TechEvent Digital Business Transformation Journey-a_pragmaticapproach
TechEvent Digital Business Transformation Journey-a_pragmaticapproachTechEvent Digital Business Transformation Journey-a_pragmaticapproach
TechEvent Digital Business Transformation Journey-a_pragmaticapproach
 
Alex Smith "Cost Effective Product Development"
Alex Smith "Cost Effective Product Development"Alex Smith "Cost Effective Product Development"
Alex Smith "Cost Effective Product Development"
 
Coventry & Warwickshire Business Breakfast 21042015
Coventry & Warwickshire Business Breakfast 21042015Coventry & Warwickshire Business Breakfast 21042015
Coventry & Warwickshire Business Breakfast 21042015
 
VGIPM_Conference_CTA_2013_Abstracts[1]
VGIPM_Conference_CTA_2013_Abstracts[1]VGIPM_Conference_CTA_2013_Abstracts[1]
VGIPM_Conference_CTA_2013_Abstracts[1]
 
Interact 2016
Interact 2016 Interact 2016
Interact 2016
 
Entrepreneurship in the Second Decade of 21st Century
Entrepreneurship in the Second Decade of 21st CenturyEntrepreneurship in the Second Decade of 21st Century
Entrepreneurship in the Second Decade of 21st Century
 
Unit 1
Unit 1Unit 1
Unit 1
 
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
 
Scaling Up and Commercialising Metamaterials
Scaling Up and Commercialising MetamaterialsScaling Up and Commercialising Metamaterials
Scaling Up and Commercialising Metamaterials
 

Mehr von Bath & Bristol Enterprise Network

Mehr von Bath & Bristol Enterprise Network (20)

Ray mc connell competitive strategy
Ray mc connell competitive strategyRay mc connell competitive strategy
Ray mc connell competitive strategy
 
Matthew howell the role of ip in competitive strategy
Matthew howell   the role of ip in competitive strategyMatthew howell   the role of ip in competitive strategy
Matthew howell the role of ip in competitive strategy
 
Martin coulthard - keeping an edge - sustainable competitive advantage
Martin coulthard - keeping an edge - sustainable competitive advantageMartin coulthard - keeping an edge - sustainable competitive advantage
Martin coulthard - keeping an edge - sustainable competitive advantage
 
Jonathan shaw
Jonathan shawJonathan shaw
Jonathan shaw
 
Vanessa Moon Presentation
Vanessa Moon PresentationVanessa Moon Presentation
Vanessa Moon Presentation
 
Nick Sturge - Presentation
Nick Sturge - PresentationNick Sturge - Presentation
Nick Sturge - Presentation
 
Financial modelling presentation - M Dawes
Financial modelling presentation - M DawesFinancial modelling presentation - M Dawes
Financial modelling presentation - M Dawes
 
G Commins - Sales & marketing
G Commins - Sales & marketingG Commins - Sales & marketing
G Commins - Sales & marketing
 
Roadmaps a personal view
Roadmaps   a personal viewRoadmaps   a personal view
Roadmaps a personal view
 
Huw Davies - Sales & Marketing
Huw Davies - Sales & MarketingHuw Davies - Sales & Marketing
Huw Davies - Sales & Marketing
 
Core 1 From Idea To Plan - Chris Tanner
Core 1 From Idea To Plan - Chris TannerCore 1 From Idea To Plan - Chris Tanner
Core 1 From Idea To Plan - Chris Tanner
 
Core 1 from idea to plan - Tim Monks
Core 1 from idea to plan - Tim MonksCore 1 from idea to plan - Tim Monks
Core 1 from idea to plan - Tim Monks
 
Core 1 from idea to plan - Mark Farmer
Core 1 from idea to plan - Mark FarmerCore 1 from idea to plan - Mark Farmer
Core 1 from idea to plan - Mark Farmer
 
Robert Fraquelli
Robert FraquelliRobert Fraquelli
Robert Fraquelli
 
Presentation n hopkins
Presentation  n hopkinsPresentation  n hopkins
Presentation n hopkins
 
Presentation d sykes
Presentation   d sykesPresentation   d sykes
Presentation d sykes
 
Presentation d gilroy
Presentation   d gilroyPresentation   d gilroy
Presentation d gilroy
 
Presentation notes t forster
Presentation notes   t forsterPresentation notes   t forster
Presentation notes t forster
 
Trevor Forster Presentation - Profit from Design
Trevor Forster Presentation - Profit from DesignTrevor Forster Presentation - Profit from Design
Trevor Forster Presentation - Profit from Design
 
Mat Hunter Presentation - Profit from Design
Mat Hunter Presentation - Profit from DesignMat Hunter Presentation - Profit from Design
Mat Hunter Presentation - Profit from Design
 

KĂŒrzlich hochgeladen

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

KĂŒrzlich hochgeladen (20)

AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 

Martin coulthard intro - sales chasm

  • 1. The Sales Chasm growing sales of technology products Science Learning Centre, AtBristol 6-9pm, 10 June 2010
  • 2. This evening’s programme 6:45-8:15 Speakers Introduction Martin Coulthard BEN Nigel Hopkins WinZone Consulting David Gilroy Conscious Solutions David Sykes Downham Hill Associates 8:15-8:30 Q&A 8:30-9:00 More networking
  • 3. Development of market for a new technology or product – especially if it is innovative, discontinuous, disruptive What’s the problem? Why?!
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. provisional programme – subject to change