3. Agenda for today:
History of Social Media
How Social Media has made a difference
in business
Current Social Media landscape
Social Media Benefits and Opportunities
Overview
5. Social Media: A Brief History
Social Media “A group of Internet-based
applications that build on the ideological
and technological foundations of web 2.0
and that allow the creation and exchange
of user-generated content.” - Wikipedia
Social Media actually began in the late
70’s!
7. Social Media: What does it mean to businesses
Internet population in 2010 was
estimated to be 1.97 billion users, close
to 30% of the worlds population.
“Consumers frequently trust the
recommendations of their peers, making
social media an ideal platform for
influencers to spread their ideas and
purchase power.” – Nielsen
“53% of businesses are now using social
media, and 88 percent of these say that
exposure is the biggest benefit” –
Mediabistro.com
11. Social Media: Benefits
New ways to interact with customers
Customers can share information with
others through social networking sites
According to socialmediatoday.com “The
future of social media offers many
exciting, new opportunities for business to
interact with their customers. Going
forward, it’s paramount for your business
to integrate social media into your overall
customer service experience.
13. Why not Social Media?
More effective than advertising
Social media is the new communications
system
Communications is about reach
Consumers trust peer recommendations
Nearly 30% of the worlds population is
using the internet
66% of the internet users are using
Social networking sites
53% of businesses are now using social
media
14. Works Cited
Wikipedia "Social Media." Wikipedia. Wikimedia Foundation, 08 Feb. 2012. Web. 05 Aug.
2012. <http://en.wikipedia.org/wiki/Social_media>.
"The History Of Social Media (1978-2012) [INFOGRAPHIC]." Mediabistro. N.p., n.d.
Web. 05 Aug. 2012. <http://www.mediabistro.com/alltwitter/social-media-
history_b18776>.
"Social Media And The History Of Influence [INFOGRAPHIC]." Mediabistro. N.p., n.d.
Web. 05 Aug. 2012. <http://www.mediabistro.com/alltwitter/social-media-
influence_b24249>.
"Pew Research Center's Internet & American Life Project." Pew Internet: Social
Networking. Pew Internet, n.d. Web. 05 Aug. 2012.
<http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-
full-detail.aspx>.
Nielsen. State of the Media: The Social Media Report. Publication no. Q3 2011. N.p.: NM
Incite, n.d. Print.
"Social Media Landscape." FredCavazza.net. N.p., n.d. Web. 05 Aug. 2012.
<http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/>.
Hinweis der Redaktion
Introduction: Why we are meeting today? To discuss the possibilities of Social Media Marketing
Agenda for the meeting
We are going to go over:The History of Social MediaHow Social Media has made a difference in businessesCurrent Social Media landscapeSocial Media benefits and OpportunitiesOverview
What is Social Media
Social media is best described as a group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.Despite popular belief social networking and social media actually started around the late 1970’s.
Having an a presence on the internet is very important. In 2010, 1.97 billion people were using the internet, which comes to almost 30% of the worlds population. According to Pewinternet.org, as of February 2012, 66% of online adults use social networking sites. With that many people on those social networking sites we can’t afford to not have a presence. More than half of businesses are using social media, and almost all of them say that just being seen is the biggest benefit.Peer recommendations drive sales. According to Nielsen’s Social Media report, “Consumers trust the recommendations of their peers”…
Social Media gives businesses different and new ways to communicate with their current and potential customers. If your business wants to succeed there is not choice but to stay relevant and adapt.Customers will share and give feedback on products and services. Most potential customers use the internet to search on possible buys.According to socialmediatoday.com “The future of social media offers many exciting, new opportunities for business to interact with their customers. Going forward, it’s paramount for your business to integrate social media into your overall customer service experience.