SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Business Model
  Workshop
    Keith McGreggor
    Director of VentureLab @   ...
es                                  s
                                                                                       em                   ry                    y
startups                                          ur
                                                    c
                                                                                       st     ow          to     e t          rit
                                  a              o                                   Sy     sh ols nce
                                                                                                       p        N          cu
                               nt              es                             ite ed       d o o              ed        Se             ise
             to
               n            tla       el
                                         R                                  fin rat sel troa iaT C           rd       ex            k no
          il              IA       Pix                                   eIn Ite An Ne ed The             ua 1e efl             ac
         M              A                                              B                  M              G 2 R               B



                                ell                                                                                                      h
                               B                                                  a                                                    ec
                        e rn            e ed                                 C ol                                                i   aT
                 ut
                   h                  kh                   ple          ca                           o                         rg
                                   oc                                                              ho                        eo
work           So                L                    Ap              Co                         Ya                      G


                       ele                                              re
                                                                          w                  h
                    ich                                               nd                   ra
 life              M                                              A                      Sa



school                                           S                                                                                                  hD
                   BS                           M                                                                                                  P




        1980                                               1990                                  2000                                       2010
Agenda
Agenda
the Tao of Startups
Agenda
 the Tao of Startups
Product/Market Tango
Agenda
 the Tao of Startups
Product/Market Tango
 the Startup Metrics
Agenda
 the Tao of Startups
Product/Market Tango
 the Startup Metrics
 the Art of the Pitch
Agenda
 the Tao of Startups
Product/Market Tango
 the Startup Metrics
 the Art of the Pitch
Business Model Workshop: the Kickoff
Business Model Workshop: the Kickoff

Weitere ähnliche Inhalte

Ähnlich wie Business Model Workshop: the Kickoff

PROYECTO TITULO URBANO, PARQUE METROPOLITANO
PROYECTO TITULO URBANO, PARQUE METROPOLITANOPROYECTO TITULO URBANO, PARQUE METROPOLITANO
PROYECTO TITULO URBANO, PARQUE METROPOLITANOla_merri
 
Going Social - Tapping into Social Media for Nonprofit Success
Going Social - Tapping into Social Media  for Nonprofit SuccessGoing Social - Tapping into Social Media  for Nonprofit Success
Going Social - Tapping into Social Media for Nonprofit SuccessJason Kapler
 
The Health Professions Council
The Health Professions CouncilThe Health Professions Council
The Health Professions CouncilIMI PQ NET Romania
 
jQuery Open Source (Fronteer 2011)
jQuery Open Source (Fronteer 2011)jQuery Open Source (Fronteer 2011)
jQuery Open Source (Fronteer 2011)jeresig
 
Compass A Design Research Project
Compass A Design Research ProjectCompass A Design Research Project
Compass A Design Research ProjectLocus Research
 
The art of observation
The art of observationThe art of observation
The art of observationsidharthhari
 
Sustainable Energy Policies Evaluation of Thailand
Sustainable  Energy Policies Evaluation of ThailandSustainable  Energy Policies Evaluation of Thailand
Sustainable Energy Policies Evaluation of ThailandDr.Choen Krainara
 
Centro De Emprendimiento Cisco
Centro De Emprendimiento   CiscoCentro De Emprendimiento   Cisco
Centro De Emprendimiento CiscoAlejandro Barros
 
EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...
EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...
EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...euraf
 
Farmer, MacLean & Corns (2) - How can reading lists be effective information ...
Farmer, MacLean & Corns (2) - How can reading lists be effective information ...Farmer, MacLean & Corns (2) - How can reading lists be effective information ...
Farmer, MacLean & Corns (2) - How can reading lists be effective information ...IL Group (CILIP Information Literacy Group)
 
I, Paul the Octopus
I, Paul the OctopusI, Paul the Octopus
I, Paul the OctopusArzumy MD
 
Scott findlay critical habitat and recovery
Scott findlay critical habitat and recoveryScott findlay critical habitat and recovery
Scott findlay critical habitat and recoverySustainable Prosperity
 
Keeping the Process Alive: Data Analysis and Reinforcement for BBS
Keeping the Process Alive: Data Analysis and Reinforcement for BBSKeeping the Process Alive: Data Analysis and Reinforcement for BBS
Keeping the Process Alive: Data Analysis and Reinforcement for BBSQuality Safety Edge
 
Usmp 8100 p-0
Usmp 8100 p-0Usmp 8100 p-0
Usmp 8100 p-0zia_7575
 
Your Brand Studio-Personal Branding Workshop
Your Brand Studio-Personal Branding WorkshopYour Brand Studio-Personal Branding Workshop
Your Brand Studio-Personal Branding WorkshopJoshua Rozario
 
Jon Ingham Smib Presentation
Jon Ingham Smib PresentationJon Ingham Smib Presentation
Jon Ingham Smib PresentationJon Ingham
 

Ähnlich wie Business Model Workshop: the Kickoff (20)

Home design
Home designHome design
Home design
 
Dom's Best Voter Guide - 2012
Dom's Best Voter Guide - 2012Dom's Best Voter Guide - 2012
Dom's Best Voter Guide - 2012
 
PROYECTO TITULO URBANO, PARQUE METROPOLITANO
PROYECTO TITULO URBANO, PARQUE METROPOLITANOPROYECTO TITULO URBANO, PARQUE METROPOLITANO
PROYECTO TITULO URBANO, PARQUE METROPOLITANO
 
Smoking
SmokingSmoking
Smoking
 
Going Social - Tapping into Social Media for Nonprofit Success
Going Social - Tapping into Social Media  for Nonprofit SuccessGoing Social - Tapping into Social Media  for Nonprofit Success
Going Social - Tapping into Social Media for Nonprofit Success
 
The Health Professions Council
The Health Professions CouncilThe Health Professions Council
The Health Professions Council
 
jQuery Open Source (Fronteer 2011)
jQuery Open Source (Fronteer 2011)jQuery Open Source (Fronteer 2011)
jQuery Open Source (Fronteer 2011)
 
Compass A Design Research Project
Compass A Design Research ProjectCompass A Design Research Project
Compass A Design Research Project
 
The art of observation
The art of observationThe art of observation
The art of observation
 
Sustainable Energy Policies Evaluation of Thailand
Sustainable  Energy Policies Evaluation of ThailandSustainable  Energy Policies Evaluation of Thailand
Sustainable Energy Policies Evaluation of Thailand
 
Centro De Emprendimiento Cisco
Centro De Emprendimiento   CiscoCentro De Emprendimiento   Cisco
Centro De Emprendimiento Cisco
 
One Green Score for One Earth
One Green Score for One EarthOne Green Score for One Earth
One Green Score for One Earth
 
EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...
EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...
EU Rural Development Regulation No 1698/2005 and its forestry relevant measu...
 
Farmer, MacLean & Corns (2) - How can reading lists be effective information ...
Farmer, MacLean & Corns (2) - How can reading lists be effective information ...Farmer, MacLean & Corns (2) - How can reading lists be effective information ...
Farmer, MacLean & Corns (2) - How can reading lists be effective information ...
 
I, Paul the Octopus
I, Paul the OctopusI, Paul the Octopus
I, Paul the Octopus
 
Scott findlay critical habitat and recovery
Scott findlay critical habitat and recoveryScott findlay critical habitat and recovery
Scott findlay critical habitat and recovery
 
Keeping the Process Alive: Data Analysis and Reinforcement for BBS
Keeping the Process Alive: Data Analysis and Reinforcement for BBSKeeping the Process Alive: Data Analysis and Reinforcement for BBS
Keeping the Process Alive: Data Analysis and Reinforcement for BBS
 
Usmp 8100 p-0
Usmp 8100 p-0Usmp 8100 p-0
Usmp 8100 p-0
 
Your Brand Studio-Personal Branding Workshop
Your Brand Studio-Personal Branding WorkshopYour Brand Studio-Personal Branding Workshop
Your Brand Studio-Personal Branding Workshop
 
Jon Ingham Smib Presentation
Jon Ingham Smib PresentationJon Ingham Smib Presentation
Jon Ingham Smib Presentation
 

Mehr von Keith McGreggor

AUTM The Startup Metrics
AUTM The Startup MetricsAUTM The Startup Metrics
AUTM The Startup MetricsKeith McGreggor
 
Lean Startups, AUTM 2014 Startup Class
Lean Startups, AUTM 2014 Startup ClassLean Startups, AUTM 2014 Startup Class
Lean Startups, AUTM 2014 Startup ClassKeith McGreggor
 
Startups 2013 - The Five Innovations that have changed Startups, forever
Startups 2013 - The Five Innovations that have changed Startups, foreverStartups 2013 - The Five Innovations that have changed Startups, forever
Startups 2013 - The Five Innovations that have changed Startups, foreverKeith McGreggor
 
The Other Side of the Canvas
The Other Side of the CanvasThe Other Side of the Canvas
The Other Side of the CanvasKeith McGreggor
 
Business Model Workshop: Product Market Tango
Business Model Workshop: Product Market TangoBusiness Model Workshop: Product Market Tango
Business Model Workshop: Product Market TangoKeith McGreggor
 
Business Model Workshop: the Startup Metrics
Business Model Workshop: the Startup MetricsBusiness Model Workshop: the Startup Metrics
Business Model Workshop: the Startup MetricsKeith McGreggor
 
Business Model Workshop: the Art of the Pitch
Business Model Workshop: the Art of the PitchBusiness Model Workshop: the Art of the Pitch
Business Model Workshop: the Art of the PitchKeith McGreggor
 

Mehr von Keith McGreggor (11)

AUTM Startup Thesis
AUTM Startup ThesisAUTM Startup Thesis
AUTM Startup Thesis
 
AUTM The Startup Metrics
AUTM The Startup MetricsAUTM The Startup Metrics
AUTM The Startup Metrics
 
AUTM Canvas Pressures
AUTM Canvas PressuresAUTM Canvas Pressures
AUTM Canvas Pressures
 
AUTM Intro and BMC
AUTM Intro and BMC AUTM Intro and BMC
AUTM Intro and BMC
 
Lean Startups, AUTM 2014 Startup Class
Lean Startups, AUTM 2014 Startup ClassLean Startups, AUTM 2014 Startup Class
Lean Startups, AUTM 2014 Startup Class
 
Five Innovations
Five InnovationsFive Innovations
Five Innovations
 
Startups 2013 - The Five Innovations that have changed Startups, forever
Startups 2013 - The Five Innovations that have changed Startups, foreverStartups 2013 - The Five Innovations that have changed Startups, forever
Startups 2013 - The Five Innovations that have changed Startups, forever
 
The Other Side of the Canvas
The Other Side of the CanvasThe Other Side of the Canvas
The Other Side of the Canvas
 
Business Model Workshop: Product Market Tango
Business Model Workshop: Product Market TangoBusiness Model Workshop: Product Market Tango
Business Model Workshop: Product Market Tango
 
Business Model Workshop: the Startup Metrics
Business Model Workshop: the Startup MetricsBusiness Model Workshop: the Startup Metrics
Business Model Workshop: the Startup Metrics
 
Business Model Workshop: the Art of the Pitch
Business Model Workshop: the Art of the PitchBusiness Model Workshop: the Art of the Pitch
Business Model Workshop: the Art of the Pitch
 

Kürzlich hochgeladen

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 

Kürzlich hochgeladen (20)

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 

Business Model Workshop: the Kickoff

  • 1. Business Model Workshop Keith McGreggor Director of VentureLab @ ...
  • 2.
  • 3. es s em ry y startups ur c st ow to e t rit a o Sy sh ols nce p N cu nt es ite ed d o o ed Se ise to n tla el R fin rat sel troa iaT C rd ex k no il IA Pix eIn Ite An Ne ed The ua 1e efl ac M A B M G 2 R B ell h B a ec e rn e ed C ol i aT ut h kh ple ca o rg oc ho eo work So L Ap Co Ya G ele re w h ich nd ra life M A Sa school S hD BS M P 1980 1990 2000 2010
  • 5. Agenda the Tao of Startups
  • 6. Agenda the Tao of Startups Product/Market Tango
  • 7. Agenda the Tao of Startups Product/Market Tango the Startup Metrics
  • 8. Agenda the Tao of Startups Product/Market Tango the Startup Metrics the Art of the Pitch
  • 9. Agenda the Tao of Startups Product/Market Tango the Startup Metrics the Art of the Pitch