KAD Communication Consultants - Credentials June 2013

Magazines)
Developing*brand*strategy*&*communication******************
for*organizational*impact*keeps*us*excited*

Magazines)Contents*
Overview*
-  About**
-  Process*
-  Services*
-  Clients*
*
Samples*of*work*
*
Testimonials*
www.facebook.com/kad.consultants*

Magazines)
**
Overview*

Magazines)About*
Established*in*2012*
We*develop*integrated*communication**
Branding*practices*include*strategy,*positioning,*
expression,*engagement,*implementation,*audits*
Communication*practices*include*marketing*
communication,*strategic*/*corporate*communication,*
employee*communication,*digital*communication,*event*
communication,*learning*&*development*

Magazines)
Our*handsKon*
experience*in*with*a*
range*of*industries*
and*communication*
media*helps*in*crossK
pollination*of*ideas*
*
We*believe*

Magazines)
We#assess#the#relevance#of#the#brand#in#
its#business#context#and#competitive#
scenario,#to#uncover#key#insights#with#
the#target#audience.
We#develop#the#brand#strategy,#define#
the#brand#position,#vocalize#the#key#
brand#differentiators#and#identify#
communication#opportunities.
We#enable#brand#expression#through#
integration#of#conventional,#interactive#
and#new#age#media#platforms.#
We#analyze#progress#on#key#metrics#to#
enable#iterations#in#solution#design#and#
implementation.#These#also#serve#as#a#
foundation#for#future#programs.
FOUNDATION)ANALYSIS STRATEGY)DEVELOPMENT
INTEGRATED)COMMUNICATIONEFFECTIVENESS)ASSESSMENT
Process*

Magazines)Clients*
Telecommunications,*manufacturing,*healthcare*services,*brand*consultancy,*IT*consultancy,*IP*consultancy,*lifestyle,*
learning*&*development,*retail,*real*estate,*hospitality,*travel,*ﬂoriculture*and*nonKproﬁt*organizations*
*
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Magazines)Services*
Brand&&&
communica-on&
strategy&
Websites&&&user&
interface&(UI)&
design&
Presenta-ons&
Social&
Media&
Brochures&
Pamphlets&
Flyers&/&
leaﬂets&
Posters&
Strategic&
reports&
Logos&
News&
magazines&
Communica-on&
&&resource&
planning&
eCards&
Event&
communica-on&
eBanners&
News&
releases&eBooks&
eMailers&
Brand&
guidelines&

Magazines)
**
Samples*of*work*

Magazines)
**
Digital*media*

Websites*

Website*UIs*

Intranet*UIs*

List*of*services:*ddddddddddd**
Emailers*

eBrochures*

Social*media*

eBanners**
&*ecards*

Magazines)
**
Marketing*communication*

Presentations*

Pamphlets*

Flyers*

Brochures*

Magazines*

Posters*

Billboards*

Merchandise*
concepts*

Magazines)
**
Strategic*/*corporate*communication*

Stationery*

News*releases*

Strategic*reports*

Commemorative*
book*covers*

Commemorative*
publications*

Magazines)
**
Event*communication*

Theme*concept*

Invitations*

Banners*

Welcome*letters*

Displays*

Feedback*forms*

Thank*you*emailers*

Report*template*

Event*posters*

Virtual*events*

Magazines)
**
Learning*&*development*communication**

Workbook*folders*

Worksheets*

Workbooks*

Program*posters*

Motivational*
posters*

Magazines)
**
Employee*communication*

House*magazines*

Magazines)
**
Strategy*&*brand*management*

Brand*strategy*

Communication*
strategy*

Identity*

Brand*guidelines*

Magazines)
**
Metrics*development*
&*brand*audits*

Magazines)Monitoring*progress*
We*develop*easyKtoKuse*metrics*
dashboards*to*enable*you*monitor*the*
progress*of*communication*
programmes*
We*also*undertake*periodic*brand*
audits*to*ensure*correct*
implementation*of*the*programme*and*
to*ﬁne*tune*initiatives*

Magazines)
**
Testimonials*

Magazines)
Keith*has*a*deep*understanding*of*brand*strategy*and*ensured*an*
integrated*approach*to*positioning,*leveraging*and*communication*both*
externally*&*internally.*He*pushed*the*limits,*all*the*time*in*ensuring*that*
the*quality*&*timing*was*never*missed.**
*
Rajendra*Mishra*
COO*K*Power*Cables*Business**
Sterlite*Technologies*
“" “"

Magazines)
I*have*worked*with*Keith*for*over*10*years*and*found*Keith*as*a*
professional*who*has*a*very*clear*and*distinctive*brand*promise.*Keith*
has*this*unique*ability*to*grasp*the*Big*Picture*objective*of*the*business*
and*keep*transactions*and*tactical*actions*aligned*to*the*same*without*
getting*defocused.*However*what*clearly*makes*him*special*and*
distinctive*is*his*passionate*attention*to*details.*I*have*truly*enjoyed*
working*with*Keith*and*would*without*doubt*recommend*His*work*for*
those*who*value*‘Quality*and*Share*the*passion*for*Detailing’.*
*
Ashwin*Laddha*
Chief*Marketing*Oﬃcer*(Telecom*Products)*
“"
“"

Magazines)
One*of*the*best*and*committed*people*I*have*seen.*Hard*working*and*
goal*oriented.*Attention*to*detail*keeping*in*mind*that*a*task*has*to*
completed*in*time.*
*
Anant*Shanker*
Regional*Sales*Manager*–*ME**
General*Cable*Corp*
“"
“"

Magazines)
Keith’s*professionalism*combined*with*his*analytical*&*conceptual*skills*
ensured*that*projects*were*executed*on*time*and*with*a*real*business*
impact.*
*
Dr.*Andrew*McGrath*
Director*of*EMEA*Business*Development*
“"
“"

Magazines)
We*have*worked*with*Keith*for*the*last*two*years*and*he*has*always*been*
able*to*produce*design*work*that*is*always*far*above*our*expectations.*
He*has*a*sharp*sense*of*design*K*one*that*he*is*able*to*articulate,*produce*
and*disseminate*with*the*greatest*ease.*Keith's*intelligence*allows*for*
him*to*understand*subjects*that*vary*from*LGBT*rights*to*others*as*
seemingly*obtuse*as*the*diversity*of*the*epics*in*India.*
*
Imran*Ali*Khan**
Project*Coordinator*
Centre*for*Communication*&*Development*Studies*(CCDS)*
“" “"

Magazines)
It*was*a*pleasure*to*work*with*Keith.*He*is*hardworking,*innovative*and*
dedicated.*He*adds*positivity*to*the*oﬃce*environment*and*encourages*
teamKbuilding.**
*
Ankit*Agarwal*
Vice*President*K*Business*Development*
“"
“"

Magazines)
Have*worked*with*Keith*for*about*10*years.*It*was*always*a*pleasure*
working*and*interacting*with*him.*He*is*a*person*who*is*well*organized,*
has*thought*clarity,*innovative*and*very*honest*towards*his*work.*During*
the*tenure*at*Sterlite,*he*led*various*branding*and*PR*initiatives*that*are*
best*in*industry*and*were*well*recognized*by*all*within*the*company.*I*am*
extremely*sure*that*he*will*do*wonders*for*his*clients*and*won't*let*them*
down*ever.*
*
Manish*Agarwal*
Head*K*International*Marketing*
“"
“"

Magazines)
I*highly*recommend*Keith*AthaideKD’Silva*for*content*analysis*and*web*
site*development.*
*
Emmanuel*Balayer*
Founder*&*CEO*
Emmanuel*Balayer*Consultancy*Services*
“"
“"

Magazines)
We*believe*
we*can*add*value*to*your*business*

Magazines)
The*challenge*to*develop*communication*for*organizational*impact*
keeps*us*excited.*
*
Our*expertise*lies*in*culling*out*what****can*be*done*to*enhance*your*
brand*and*contribute*to*your*business.**
*
We*execute*our*solutions*through*integrating*multiple*media*to*
deliver*measurable*results.**
*
We*believe*that*our*handsKon*experience*with*a*range*of*industries*
and*communication*media*helps*in*crossKpollination*of*ideas.*
*
We*also*believe*that*no*project*is*too*small.**
*
Let’s*speak.*
*
Keith
MORE
V

Magazines)
+91*91589*97149*/*keithdsilva*(skype)*
keith.dsilva@gmail.com*
www.facebook.com/kad.consultants

KAD Communication Consultants - Credentials June 2013

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