1. Presented By:
SMS Dominator
Text Message Marketing Tips
For Your Clothing Store

2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
“Email” List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Birthday
Club
Program
Start a
Birthday
Rewards
Program
Manually
Add New
Customers
Who Agree
to Join
Ways to Build Your Mobile List

10.  Check-Out Counter
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to Clothesand Get $5 Off NextPurchase

11. Text Message Marketing
Ideas
For Your Clothing Store
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text
Message
Offers on Slow
Days to
Increase
Traffic
Send
Notification
about
Clearance
Items

12. Text Message Marketing
Ideas
For Your Clothing Store
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
NotifyNotify
Customers ofCustomers of
Newly StockedNewly Stocked
ItemsItems
Start aStart a
“Frequent“Frequent
Customer”Customer”
Loyalty ProgramLoyalty Program
to Get Repeatto Get Repeat
BusinessBusiness
Send EventSend Event
RemindersReminders
to Increaseto Increase
Awareness andAwareness and
AttendanceAttendance

13. Text Message Marketing
Ideas
For Your Clothing Store
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement theImplement the
Use of QRUse of QR
Codes to DirectCodes to Direct
People to YourPeople to Your
Website, etc.Website, etc.
HoldHold
ContestsContests
with Yourwith Your
Mobile List toMobile List to
Keep ThemKeep Them
EngagedEngaged
Run a BirthdayRun a Birthday
RewardsRewards
ProgramProgram

14. Text Message Marketing
Ideas
For Your Clothing Store
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
SendSend
““Thank You”Thank You”
Messages to YourMessages to Your
CustomersCustomers
CommunicateCommunicate
Efficiently WithEfficiently With
Staff MembersStaff Members
ConductConduct
CustomerCustomer
SatisfactionSatisfaction
Surveys and PollsSurveys and Polls

15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

16. Let’s Take a Closer Look at These…

17. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off of any Item
at Clothing
Spot. EXP 5/15

18. EXAMPLE
Spend $100 or
more at
Clothing Spot
and receive
$10 OFF when
you show this
text. EXP 5/15
SpendSpend
MoreMore

19. EXAMPLE
Purchase Two
Accessories at
Clothing Spot
and receive 50%
OFF Another
Accessory. EXP
5/15
PurchasePurchase
MoreMore

20. EXAMPLE
Purchase any
Shirt at
Clothing Spot
and receive a
Belt for FREE.
EXP 5/15
Get aGet a
FreebieFreebie

21. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Upcoming
Fashion Releases
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

22. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

23.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Clothing
Store’s Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Consumers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

24.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid

25. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com