Adinfo Products & Services As of 05 17 2002

1. Partners in Profitable Online Marketing (All client data displayed in this presentation has been modified for use as sales collateral.) 2002/05/17 Since 1992 Specializing in Online Marketing Program Execution, Measurement, & Reporting

2. Representative Clients Representative Clients

7. Smart messaging™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

8. Touchpoints The following five “touch points” are included with the system: Registration / Survey Update My Info Refer-a-friend Contact Me Opt-out page Smartmessaging™

11. Alaska Case Study Page 3 After This person has signed up for both Web Specials and Mileage Plan

12. Alaska Case Study Page 4 After This person has signed up for Web Specials, Vacation Specials and Mileage Plan

13. Alaska Case Study Page 5 After The Table of Contents is dynamically built as each individual email is constructed. The Web Specials from Seattle are highlighted in this email because the user has indicated this preference.

14. Smartmessaging Reports Campaign Summary Real-time view of master marketing database Smartmessaging ™ Reports

15. Smartmessaging reports Email Summary Quick overview of all email jobs by type and delivery Smartmessaging ™ Reports

16. Smartmessaging reports Click Summary Every clickable element of each email is visible in real-time Smartmessaging ™ Reports

17. Smartmessaging reports Time Distribution This graph shows how many emails have been sent, by day, for a given month. As you can see, our client in this graph sends out emails about once a week. Smartmessaging ™ Reports

18. Smartmessaging reports Spreadsheet Summary This report appeals to spreadsheet users. With the click of a button, this data can be exported to Excel. Smartmessaging ™ Reports

19. Smartmessaging reports Party Lookup It is easy to locate people in the database. By clicking on a row, you can drill down… Smartmessaging ™ Reports

20. Smartmessaging reports Party Lookup Detail 1 And see historical details including Campaign Status, Email Communications, Source History, and… Smartmessaging ™ Reports

21. Smartmessaging reports Party Lookup Detail 2 The entire click history for each person in the database… Smartmessaging ™ Reports

22. Smartmessaging reports Email(s) Opened This report shows the number of opened HTML messages versus the number delivered. Smartmessaging ™ Reports

23. Smartmessaging reports Customer Interaction This graph helps call centers forecast future capacity. Smartmessaging ™ Reports

24. Smartmessaging reports Click by Time View email clicks by time. Each report can be customized to show reports by hour, day, week, month or year. This graph shows email clicks by day for a 13 day period following an email distribution. Smartmessaging ™ Reports

25. Smartmessaging reports Click by Time Sat-Mon This graph shows more granularity – by hour for a three day period from Saturday to Monday. Smartmessaging ™ Reports

26. Quality Control 1 Quality Control

27. Quality Control 2 Quality Control

28. Quality Control 3 Quality Control

29. Smart profile™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

30. Ecruise News Page 2 of 5 We create registration pages or profiling systems that run on our servers, but match the parent website – With or without follow up e-mail confirmation Smartprofile ™ Case Study

31. Smartprofile reports Survey Answer Summary This report allows a user to quickly see which questions are being answered, skipped, or may be causing problems. Smartprofile ™ Reports

32. Smartprofile reports Zip Code Search In this report, the report user is looking for registrants from any zip code that starts with ‘300’. Smartprofile ™ Reports

33. Smartprofile reports Signup Conversion This report gives us an insight into the “stickiness” of the registration microsite. Smartprofile ™ Reports

34. Smartprofile reports Registration Summary Watch the number of registrations grow over time – by day, week, month, or year Smartprofile ™ Reports

35. Smartprofile reports Question 1 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports

36. Smartprofile reports Question 2 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports

37. Smartprofile reports Question 3 Interesting insight into registrants? Smartprofile ™ Reports

38. Smart query™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

39. Smartquery Customers can query the database at any time – in simple, plain English. No programming skills needed. Click

40. ‘ Or’s & ‘And’s can be used to further refine the selection Smartquery

41. After selections have been made, the criteria is shown in an easy to understand format. Smartquery

42. Also, the query count is updated automatically Smartquery

43. Smart eval™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

44. Test Marketing Ideas – Offline, Online, Offers, Creatives, Source Lists, etc. Direct Mail, Personalized Laser Letters, Postcards, 9x12, etc. E-mail or Banners Smarteval

45. See Results of Different Media Types Compared in the Marketing Command Center Revenue by Media Type Smarteval

46. See Results of Different Offers, Creatives, or Source Lists in the Marketing Command Center Revenue by Offer Smarteval

47. Smarteval

48. Smarteval

49. Smart stats™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

50. Statistical marketing program with calculated significance levels Marketing Statistics

51. Smart ROI™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

52. AT&T Broadband uses this to test the return of various retention campaigns… True ROI Reporting

53. … while Shurgard focuses on measuring incremental revenue from newly acquired customers. By month… True ROI Reporting

54. by geography… True ROI Reporting

55. by product line… True ROI Reporting

56. by location… True ROI Reporting

57. and by promotional offer. True ROI Reporting

58. Shurgard has live access to graphical bottom-line proof as to the success of every aspect of their online initiatives – right from their web browser True ROI Reporting

59. Smart postcard™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

60. First, Select an ePostcard Smartpostcard

61. Type a message here Click preview before sending Enter basic information here Smartpostcard

62. Edit or Send the ePostcard to Friends, Family, or Co-workers Smartpostcard

63. Smart events™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

64. Smartevents

65. Smartevents

66. Smartevents

67. Smartevents

68. Smartevents

69. Smart fulfillment™ Module All data shown in this presentation has been modified in order to be used as sales collateral.

70. Price: $20,000 Smartfulfillment

71. Price: $20,000 Smartfulfillment

72. Smartfulfillment

73. Smartfulfillment

74. Smartfulfillment

75. Smartfulfillment

76. Price: $20,000 Smartfulfillment

77. Price: $20,000 Smartfulfillment

78. Price: $20,000 Smartfulfillment

79. Price: $20,000 Smartfulfillment

80. Price: $20,000 Smartfulfillment

81. Price: $20,000 Smartfulfillment

82. Price: $20,000 Smartfulfillment

83. Geo-Mapping All data shown in this presentation has been modified in order to be used as sales collateral.

84. Geographic Example

85. Geographic Example

86. Geographic Example

87. Geographic Example

88. Professional Services All data shown in this presentation has been modified in order to be used as sales collateral.

89. Educational Services Team whose primary mission is to train customers and get them up-to-speed as soon as possible so they can use smartsolutions™ to its fullest potential. PS is divided into three groups Marketing Services Team of consultants who help clients define their business objectives, construct sound e-marketing strategies, and assist in monitoring campaign performance. Technical Services Experts that translate the customer’s strategic vision into actual e-marketing campaigns. Possess expertise necessary to integrate the smartsolutions™ products into customers’ IT systems. Our Professional Services Team’s only goal is to assist customers in translating their business objectives into effective permission-based email marketing programs. Professional Services

90. In closing… All data shown in this presentation has been modified in order to be used as sales collateral.

93. The End All data shown in this presentation has been modified in order to be used as sales collateral.

94. Managing Data

95. Managing Data

96. Managing Data

97. Entering Data - the easy way