The future of mobile. The apps store is a step in the progression but the Mobile Revolution needs Mobile Web 2.0

1. Future of Mobile App Store or Something Else

2. App Stores Everywhere Windows Marketplace App World Verizon App Store Ovi Samsung A Store Palm App Catalog iPhone

3. Too Many App Stores Better Channels for Getting App Content and Games But… Customer Confusion Option overload Developer Frustration Build for multiple platforms Which platforms

4. Just One App Store?

5. Not So Fast http://www.localytics.com

6. Not So Fast Consumers like choice, especially for personal items like phones

7. Not So Fast Developers don’t like to be confined

8. What If? Tim Berners-Lee had to approve every Web site We could only surf the Web from one device

9. Is There Money In Them Hills? 1 billion apps 1 in 30 paid Avg. price 2.65 (http://lsvp.wordpress.com) 65,000 developers (70% cut) (wikipedia) $951/developer on average

10. Show Me the Money “iPhone Unit Conversion App Makes $20,000 a Week” – Mashable August 2009

11. We did Show the Money “Which is exactly what Shen and Tokuda did when they rewrote their app and let it loose on Facebook. Two months later, the duo had generated more than $200,000 in ad revenue.” - Business 2.0 Magazine August 2007

12. App Store is Just a Step in Progression Web AOL Yahoo SN’s MySpace Facebook Twitter Open Social / FB Connect Mobile On Deck Carrier Applications App Store ???

13. Mobile Web 2.0 Developers can build once and run anywhere Consumers can have options Emma can get her pink clam shell Asher can get his tricked out Spiderman phone Phone Manufacturers Competition Innovation Thriving businesses

14. Web 2.0 as Benchmark Broadband Flash Ajax => Javascript + Async Service Calls We need something like this in mobile

15. Mobile Web 2.0 Getting better connectivity Breaking Down Carrier Walls Programmability Flash Lite – has flat lined Silverlight Mobile – remains to be seen WebOS App Widgets Mobile Ajax + Google Gears/some_cache

16. Real Winners & True Mobile Revolution You Me My kids 