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SXSW
          Sneak
          Peek
Social Conversion
KIPP
   BODNAR
   @kippbodnar


I have an unhealthy
love of ketchup.
I’ve got
a story.
social
 conversion
 .
#inbound12
people to people
The 3 Pillars Of Social
Conversion

 Sharin        Lead       Sales
 g           Conversion
get people to share.
build strong ties.
interaction, affection and time.
Follow. Friend. Connect.
With People.
BITLY, 9/2011




       The half-life of a social media link is

#inbound12
                         3 hours.
THE
             10-4-1
#inbound12
                 RULE
THE
             10-4-1
             Links to third-
             party articles
#inbound12
                               RULE
THE         Links to company
               blog posts



             10-4-1
#inbound12
                         RULE
THE           Link to a company
                 landing page



             10-4-1
#inbound12
                 RULE
increase lead conversion.
close more sales.
The 3 Pillars Of Social
             Conversion
                            Lead
              Sharin      Conversion   Sales
              g




#inbound12

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SXSW Social Conversion Preview

Hinweis der Redaktion

  1. “HubSpot Keynote” will be replaced with the name of your track
  2. We will be scheduling a headshot day
  3. To build your reach you have to take actionFollow friend connectThe magic of the internets won’t bring people to you. INTERACTION
  4. StatMilk analogyThat means after 3 hours your link is essentially dead.Interaction