360iD™ Activates Brand Vision

1. Activating a
Brand Vision
through We have
conistatncy &
360iDentity™ Com
mercial Alignment efficiency through
all our commercial
practices
Ac
Market tivation Our investment
is focussed
through all our
internal and
external
touchpoints
ry Innovati
Catego on
We have a
platform to
break the
category
d Identificatio conventions
Bran n
Our brand
identity reflects
er Engag
old
the Vision
em
eh
k
en
Sta
We now
t
have a Vision
to invest in
for future
growth
A SHIFT™ in
Transformational
s
an
thinking using the r
di
ua
Vision dG
360iSIght™ Br
an
Visioning Model