2.
Created in 1997 by Reed Hastings and Marc
Randolph
History Trivia- sales of 1998 DVD of President
Clinton Grand Jury Trial
In 2002 – Netflix, Inc. had 500,000 subscribers and
began life as a publicly traded company
Currently serving over 1 million customers to date
Famous for no due date or late fees
Company Background
3.
Currently serving the regions of:
North America
Mexico
South America
United Kingdom
Nordic region
Serving 47 countries and counting
Headquarters:
100 Winchester Circle Los Gatos, CA 95032
Areas Served and Company
Headquarters
4.
Departments for services including: Billing, talent,
content, international, etc.
Headquarters are in Los Gatos California
Organizational Structure
Flat
5.
:Reed Hastings, 52, CEO/ Founder
David Wells, 42, CFO
Kelly Bennett, Chief Marketing Officer
Neil Hunt, 51, Chief Product Officer
Theodore Sarandos , 48, Chief Content Officer
Jonathan Friedland , 53, Chief Communications
Officer
Bill Holmes, 42, Chief Business Development Officer
Patricia McCord, 58, CTO
Management
6.
( Figures reflect most recent quarter ending March
30,2013)
Revenue: $1,023,961
Net Income: $2,689
Stock Price as of May 21,2013 at 4 P.M. ET is $237.09
Stock is expected to vary over the fiscal year with
company price adjustments and content contract
cancellations. Price is on the decline.
Finances
8.
2011- serviced 61% of US streaming digital movie
market
Enterprise value of $8.9 Billion as of April 2013
Current lifetime revenue is $3.6 Billion
Market Research
10.
Promotion
1 month free trial beginning the day of membership
Entitles customer to watch instant streaming movies on 1 device at a
time
Can be canceled during month at any time to avoid monthly charge
If not canceled within the month, customer will be automatically
billed for the next service month
12.
(All plans are billed monthly with cancellation available
anytime during current serviced month)
Streaming only-$7.99
1 DVD+ streaming - $16.00
2 DVDs + streaming - $19.98
3 DVDs + Streaming - $23.98
4 DVDs + streaming- $29.98
Price
13.
Amazon.com, Inc.
Trans World Entertainment Corporation
Direct Brands, Inc.
Hastings Entertainment Inc.
Books-A-Million Inc.
Barnes and Noble Inc.
Blockbuster L.L.C.
Competition
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