This document provides a comparison of two Indian ridesharing companies: sRide and Quick Ride. It summarizes their visions, headquarters, funding, social media presence, business models, strengths, weaknesses, opportunities, and threats. It also outlines some questions to understand customer experiences with Quick Ride's product.
2. 2
Direct and Indirect competitors
INDIRECTDIRECT
RideAlly
https://www.team-bhp.com/forum/street-experiences/199491-giving-lift-unknown-person-illegal-3.html
3. 3
Backgrounds
Vision: sRide is a carpooling mobile application to connect
people within the community to share rides.
Headquarters: Gurgaon, Haryana; 2014
Company size: 11 - 50 employees
Average cost per km for ride taker: 3 rs/km
Funding: sRide raised a total of $1M in funding over 2
rounds.
Cities: Bangalore, Mumbai, Hyderabad, Pune, Chennai,
Kolkata, NCR, Kochi, Coimbatore
Vision: Quick Ride is cross-platform mobile Ridesharing app
designed and developed to bring the commuter’s together.
Headquarters: Bangalore; 2014
Company size: 11-50 employees
Average cost per km for ride taker: 3 rs/km
Funding: bootstrap
Cities: Bengaluru, Hyderabad, Chennai, Pune, Kochi, NCR,
Mumbai.
4. 4
Social Media
FB: 9,170 people like this
Review: 2.5 out of 5 - Based on the opinion of 15 people
TW: 454 followers
LinkedIn: 193 followers
Android:
Installs 500,000+
Rating: 4.3
Review: 12,222 total
iOS:
Ratings: 3.0
Review: 6
FB: 8,302 people like this
Review: 4.6 out of 5 - Based on the opinion of 231 people
TW: 557 followers
LinkedIn: 577 followers
Android:
Installs 500,000+
Rating 4.6
Reviews: 21,411 total
iOS:
Ratings: 4.4 out of 5
Review: 769
5. 5
Business model
Target market in which they operate:
• Corporate office for their employee
They are with 2 revenue model:
1.Commission from trips completed by a partner-driver
15%-30% depending on car
2.They have their own virtual wallet
Target market in which they operate:
• Corporate office for their employee
They are with 2 revenue model:
1.Commission from trips completed by a partner-driver
15%-30% depending on car
2.They have their own virtual wallet
7. 7
Predict the future initiatives . This could be addition of new
features, entering into a different vertical
1. - Create marketplace for vehicle Insurance & vehicle parts where user can buy with
simple taps.
- Need to tie-up with professional events like Hellomeets….
- Displaying owners language will helps to build community.(Product feature)
8. 8
SWOT Analysis
SWOT
STRENGTHS
It offers services such as reliable cashless
payment and splitting of fares among rider
enhances the user experiences. Mobile
app design is user friendly and thoughtful
Their investment is really low in
comparison with other car rental services
Globally
WEAKNESSES
India is a developing country, Quickride
losses a lot of customer in India due to
their cashless payment system. Due to
new in the market difficult to trust New
wallet.
THREATS
Increasing Domestic competition such as sRide,
uber & Ola cabs. To stay in business Quickride
need to keep their riders and customer happy.
But Driver are not happy with their earning in
opting Quickride, which lets them to switch to
Quickride competitor. Recent news (police
fined carpooling) this has slightly effected the
growth of business
OPPORTUNITIES
Currently Quick ride is operating in
metropolitan cities in India and there is
huge opportunity to expand their services in
many cities across India. We can improve
our customer service with leads to increases
word of mouth.
9. 9
Product experience
Checklist
• Why customers love your product?
• Why customers hate our product?
• What’s the bad experience they have gone so far?
• What features they are looking?
• Why they switched to other service?
• How many new users are engaging your service/per day?
• Why they uninstalling our application?
• Have you created any user personas?
• Take interviews for your product
