Destination Marketing and Management

2. Introduction of Health Tourism
 Health tourism is also known
as medical tourism,
wellness tourism, healthcare
travel or medical value travel.
 Medical tourism is highly
promoted by big corporate
hospitals in developing
countries by providing high
quality medical services at
cheaper prices to patients from
industrialized nations.

3. History of medical tourism
 Medical tourism dates back thousands of years to
when Greek plgrims traveled from all over the
Mediterranean to the small territory in the saronic
gulf called Epidauria. Epidauria because the original
travel destination for medical tourism.
 Spa towns and sanitarium were the form of early
medical tourism. People travels to these destinations
for medical benefits. From the 18th century wealthy
European travelled to spas from Germany to the Nile.
 In Roman Britain, patients took the waters at a shrine
at Bath a practice that continued for 2,000 years.
 In 1326, a little village in east Belgium gained overnight
fame after the discovery of the iron-rich hot springs. It
developed into a full-fledged health resort in 16th
century.

4. Top Specialties for Medical Travelers
 Cosmetic Surgery
 Dentistry
 Cardiovascular
 Orthopedics
 Cancer
 Reproduction
 Weight Loss
 Scans, Tests, Health screenings and second opinions

5. Reasons of medical tourism:
 High savings
 No wait-lists
 High quality treatment
 World class facilities
 Access to latest technology
 Best surgeions
 Customer care
 Travel opportunities

6. India in medical tourism industry
 The medical tourism industry in India is
poised to become the next success story
after software/it industry.
 Medical tourism has boosted with the
number of overseas patients touching
400000 in 2013 as against 10,000 in 2000.
 The current size of the Indian medical
tourism sector is Rs. 7,500 Crore and
likely to touch Rs. 12,000 Crore by 2015
with annual growth rate of 25 percent.
 India have more than 19 JCI accredited
hospitals and the no. is growing
significantly.

7. Top 5 destination in India for medical tourism

8. Destination in India for Medical Tourism
 1.Chennai
Chennai is one of the most developed urban center in Indian sub
continent. Recent survey estimates about 40% of the people choose
Chennai for high quality treatment with low cost. Chennai receives
about 200 foreign patients daily. In addition to heart surgery,
orthopedics, and other medical procedures and treatments are
given. Chennai is also known as health capital of India. Most
popular treatments like alternative medicine, bone-marrow
transplant, cardiac bypass, eye surgery and hip replacement are
carried out regularly in some of the best hospitals in Chennai.
 2.Mumbai
Mumbai the fastest growing medical destination in India.There are
many specialty Hospitals, Diagnostic & Research center for weight
loss surgery,cosmetic surgery,Orthopedic Surgery.Mumbai is also
famous for the cosmetic surgery and Ayurveda treatment.

9. 3.Goa
Goa considered as the top vacation destination of
India.Goa is also a growing medical destination of
India.There are more specialty hospitals that attract the
international patients.Goa is famous for Surgery like heart
bypass,hip replacement and spinal fusion.Goa Government
also support the various health and wellness tourism
available in the state.
4.New Delhi
India’s capital city Delhi has numerous award winning
hospitals like Fortis Hospital, Dr.. Ram Manohar Lohia
Hospital and Indraprastha Apollo Hospitals.These and
other private hospitals specialize in neurosurgery, heart
surgery, eye surgery and also joint replacement and general
surgeries and treatments.

10. 5.Bangalore
Bangalore is known for its industrial commercial growth
Some of the best hospitals in bangalore boast of ultra
modern medical equipment, which is on par with the best
available in the world. Famous for stomach related surgery.
With the best doctors performing complex surgery are
made less risky.
6.Ahmadabad
Ahmadabad was famously known as Manchester of India
has now known as fastest growing medical hub. Many NRI
people prefer Ahmadabad for their medical treatment as
there are lot of world class hospitals. Famous hospitals
such as Civil Hospital (Asia’s largest civil hospital), Sterling
Hospital, Apollo Hospital, Shalby Hospital, SAL Hospital,
Rajasthan Hospital amongst others are present in
ahmadebad.

11. 7.Coimbatore
Coimbatore is the second largest city in the state of
Tamilnadu and famous for its tiny industries and
textile mills.It is rightly called as Manchaster of south
India.Coimbatore is best for heart surgery and ENT
treatments.VGM,KMCH,PSG hospitals are famous for
its high quality treatment at lowest price
8.Vellore
Vellore is located in the bank of palar river. Vellore-
The administrative headquarters of Vellore district.
There are many famous hospital like Christian Medical
College & Hospital and VIT University. It is also a
major center for medical tourism. Vellore is famous for
treatment like Cardiology.

12. 9.Alleppey
Alleppey is one of the best place tourism as it has many
tourist spots but now it was also considered as
important medical destination.Alleppey is famous for
ayrevedic treatments,and treatment are given for allergy
and cosmetic surgery.Famous hospital in alleppey are Star
Hospital,K.G.Hospital Angamaly.Madonna Hospital.
10.Hyderabad
Hyderabad capital city of Andhra pradesh.It is a charm
place for medical tourism as it has many tourist spots.Many
people choose Hyderabad for medical tourism as the
hospitals in hyderabad offers a best treatment at afforable
price.Treatment like plastic surgery and Reconstructive
surgery are made at lowest cost.Featured hospitals for
medical treatment are Heritage Hospital,Aditya
Hospital,Livlife hospital.

13. SWOT Analysis
Strengths
Top tourists destination Accredited hospitals with
great hospitals with great hospital services
Advanced medical equipment & staffs
Competitively lower prices to other countries

14. SWOT Analysis cont……..
Opportunities
 Healthcare benefit package
 Ex: partnership with hotels, airlines
 Compensation to US and UK’s overpriced healthcare
 Develop the poor infrastructure
 Partnership with insurance companies

15. Weakness
 A weakness is an inherent limitation or constraint
which creates strategic disadvantages.
 No strong government support/initiative to promote
medical tourism.
 Low coordination between the various players in the
insdustry - airline operators, hotels, and hospitals.
 Lack of uniform pricing policies across hospitals.
 Customer Perception as an unhygienic country.
 Political
 problems etc.

16. Conclusion
 Medical tourism and health insurance plays a major
role in health care sectors. Their contribute in all the
sectors. They contribute a remarkable growth in GDP.
 For medical tourism govt. should take necessary steps
to make a India as a global player other wise we may
not be in the ground.
 For health insurance we should come up with new
ideas to educate the people.