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The way from idea to value
- 3. She has a dream of
the perfect
wedding cake.
- 10. Dough and
Process
shape of the
doesnāt
wedding cake
came with create
Birthday value on its
decorations. own.
- 12. Cake has
newlyweds
on a swing. Building
Also there is unneeded
a unicorn. features.
And a kitten.
- 14. Top of the Delivering
too tall cake what
fell on the
customer
newlyweds,
while wants, but
cutting. not needs.
- 17. If a message can be
interpreted in several
ways, it will be
interpreted in a manner
that maximizes the
damage.
Jukka Korpela
Finnish IT writer
- 18. There is always
someone who knows
better than you what
you meant with your
message.
Jukka Korpela
Finnish IT writer
- 24. But how do we
know that
we are building
the right thing?
- 29. So we have a vision
and a shared
understanding now.
Is that enough?
- 34. āIt is an iterative
process of idea
generation, prototyping,
presentation, data
collection, analysis and
learningā