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Hello.
Journey from
idea to value.
She has a dream of
    the perfect
    wedding cake.
This.
He is famous for
 the best cakes
        in town.
What happened?
On the
wedding
day cake
  tastes
  wrong.
On the
wedding    Risk
day cake
           buildup.
  tastes
  wrong.
Dough and
 shape of the
wedding cake
   came with
    Birthday
 decorations.
Dough and
                Process
 shape of the
                doesnā€™t
wedding cake
   came with    create
    Birthday    value on its
 decorations.   own.
Cake has
 newlyweds
 on a swing.
Also there is
  a unicorn.
And a kitten.
Cake has
 newlyweds
 on a swing.    Building
Also there is   unneeded
  a unicorn.    features.
And a kitten.
Top of the
too tall cake
  fell on the
 newlyweds,
        while
     cutting.
Top of the    Delivering
too tall cake   what
  fell on the
                customer
 newlyweds,
        while   wants, but
     cutting.   not needs.
So.
If communication
can fail, it will.

             Jukka Korpela
               Finnish IT writer
If a message can be
 interpreted in several
     ways, it will be
interpreted in a manner
  that maximizes the
        damage.
                Jukka Korpela
                  Finnish IT writer
There is always
someone who knows
better than you what
you meant with your
      message.

              Jukka Korpela
                Finnish IT writer
Fine.
We still want to build
         stuļ¬€.
We still want to build
          stuļ¬€.

vision
We still want to build
          stuļ¬€.

vision process
We still want to build
          stuļ¬€.

vision process talent
But how do we
      know that
we are building
the right thing?
Letā€™s talk about
business model.
ā€œA business model
describes the rationale
   of how organization
  creates, delivers and
    captures value.ā€
Agile is a value
 driven way of
   thinking.
So we have a vision
       and a shared
understanding now.

    Is that enough?
No business
 model survives
    ļ¬rst contact
with a customer.
           Steve Blank
Yes, you will
       fail.

Donā€™t be afraid of it.
ā€œFail fast
 fail often
fail cheapā€
Start with the
     Minimum
Viable Product.
ā€œIt is an iterative
     process of idea
generation, prototyping,
   presentation, data
collection, analysis and
         learningā€
Minimum viable
doesnā€™t mean crap.


             Marc McNeill
How do we do it?
User stories
"As a role, I want goal
   so that beneļ¬t"
Backlog.
Deļ¬nition of done.
Sketch it!
Sketching is
 anything that
communicates
  an idea fast.
Paper
prototyping
Get out of
the building!
Do customer
development
  Talk to people, validate
              your ideas.
Continuously
 refresh your
business model.
Give feedback &
ask for feedback.
Make feedback
loops as short as
    possible.
Feedback
  door.
Working too
hard will break
you, it won't
make you more
productive.
           Jeremy Walker
Build excellent
user experiences!
People do
awesome when
 they arenā€™t
   afraid.
@salantsa @katjazorina
webshaped.ļ¬
 May 2013
  Helsinki
railsgirls.com
Thank you.
    Kiitos.
     Ačiū.

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