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WineSimple Investor Pitch Deck
- 1. Contains proprietary and confidential information
- 3. The Result 3 Most people buy the same wine every time, what’s on sale, or nothing at all
- 4. The Solution – Personalized Wine 4 An ecommerce business that delivers quality brand name wine matched to each consumer’s personal “Taste Profile” on a recurring basis
- 5. Taste Profile 5 Personal Taste Profile! 7 Question Taste Quiz!
- 6. Business Model 6 Own the Consumer, Not the Wine
- 7. How We Make Money 7 ! “OneBox” – 6 Bottles in CA! Wine $45.00 Shipping $24.00 Compliance $ 2.50 Credit Card Processing $ 2.50 WineSimple Margin ! $16.00! Consumer Price! $89.99*! * Less than typical retail for same 6 bottles!
- 8. Market • U.S. Market - 100M consumers will spend $40B in 2015! ! • Initial Target Market! – Women: Buy over 70% of wine for home – Retail price point: $8 to $19.99 - Fastest growing market segment 8
- 9. Ecommerce Metrics 9 Digital ! $15.00 Referral! $10.00 - $20.00 “Worthy Cause”! $9.00 Influencer! $10.00 - $15.00 Organic/Viral! $0.00! • Personalized Subscriptions! • Engagement! • Help in stores and restaurants! Target Customer Acquisition Costs! How To Increase Long Term Value!
- 10. Business Traction • E&J Gallo chose WineSimple to create app to help retailers sell more wine & paid $90K ! • 85% of people who rated a wine recommended by WineSimple rated that wine a “4” or “5” on a 5 point scale (96% after rating 5 wines)! • Strategic partnership with Step Up Women’s Network to promote WineSimple to 50,000 members! • Ability to sell more than 70 quality brand name wines without the need to purchase the inventory! • Strong experienced team in place! 10
- 11. Projections • Wine revenue - Grow from $860K to $50 Million over 4 years! ! • WineSimple revenue - 14% of wine revenue growing to 18% or more! • Cash flow positive in Year 3! ! 11
- 12. Future Revenue Opportunities • Increased profitability from lower wine cost! • Licensing! • Advertising! • Data sales! 12
- 13. Competition 13 Ecommerce Retailers! True Personalized Selections! Brand Name Wine! No Inventory Cost! Target Mass Market! ✔ ✔ ✔ ✔ − − − − − − − ✔ − ✔ ✔ ✔ − ✔ ✔ − − ✔ ✔ ✔
- 14. Team Founders/! Board/Management! Background! Robert Miller Dick Wollack Richard Marcus Amanda Richardson Nick Halsey Advisors! Will Glaser Paul Yanover Camille Watson 14
- 15. Funding • Raising $800K! – Secured convertible debt – 20% discount to next round (equity) with $3 Million cap • Use! – 12+ months of operations – Validate CAC – Improve LTV 15
- 16. Exit • Exit – Sale at $80 Million (20X EBITA)! • Buyers! – Ecommerce – Retailers – Wine companies 16