The document summarizes the author's experience at SXSW. It mentions meeting new friends and business contacts. The author and a colleague did some guerilla marketing and learned a lot. The top takeaways are to not be afraid to make people smile, that we're all in this together, and to think big about solving problems and improving customers' lives. Marketing tips include trying new things for inspiration and using customer data to surprise customers. The author promises more details and a blog post.

1. #KashooSXSW

2. We met…
(too many to list, but here’s a few)

3. We made new friends and
business contacts (who are now
friends )

4. We nerded out
Kasey with NASA
Chris with Sir Tim Berners-Lee

5. We did some guerilla marketing
(Go Chris!)

6. We also learned a TON.
And tweeted about everything.

7. Seriously. Follow us on twitter.
/shameless plug
(I’m @kaseybayne)

8. Kasey’s Top Takeaways
• Don’t be afraid to do something to make people smile. Take a risk,
and have fun with your customers.
• We’re in this together!
• Think big! New ways to solve problems, & getting to the core of how
we’re making the customer’s life better.

9. Conference/Event Tips
• Try something new and out of your comfort zone -> inspiration!
• Smiling at strangers
• Diving deeper into your craft reminds you why you love it

10. Marketing Goodness
• McDonalds can predict with 80% accuracy what your drive-thru
order will be by what car you drive -> how can we use customer
data to surprise & delight our customers?
• Know your currency. What is the customer looking for more of and
what are they willing to pay for?
• It’s better to have 100 customers who love you than 1000 who like
it. How do we find more of the customers who <3 us?

12. Keynotes – Videos Online

13. Stay tuned for more (and a blog
post)…
and now to Chris!