This is a survey of the village Gangpura Ka Khera located near Bhawanimandi.

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A
Management Assignment
Report on
Business Plan
For Village
Gangpura Ka Khera
Submitted by
Aakarsh Singh Gogawat(K12156)
BBA LLB 2nd semester
Kartik Maniktala (K12664)
BBA 2nd semester

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INTRODUCTION
This is a presentation on the survey of the village “Gangpura
Ka Khera” in Bhawanimandi
Aim- to get to know about the village, the people living
there and to know more about the basic facilities and to make
a business plan depending on the conditions in the village.
The village “Gangpura Ka Khera” is located near about 6km
from Bhawanimandi in Jhalawar district Rajasthan. The
village has about 300 houses and population of about1060.

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DESCRIPTION
People in the village
are mainly involved
in the rural activities
for their earnings.
The main source of
the income in the
village is selling
milk of cow &
buffalo.
People also work as
labour.
No administrative
office.
It has a power house
nearby.
Infrastructural
facilities, roads are
not good, they are
very narrow.
The village has a
school till class 8th
and after that
children have to
travel a distance.
There is a college
nearby the village.
The village has not
well connected with
the various
government schemes
There is no bank
nearby. The LPG
scheme of govt also
has not given any
benefit to the people
till now

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ANALYSIS
From the description we were able to analyze few points on which the village is lacking behind
and needs to be worked upon.
Health - There is no government hospital in the village. At a distance of about 4 km there is a
private hospital. It gives some benefits under the government schemes such as Bhamashah
Yojna and also to BPL card holders.
Roads- The roads are very narrow. The main road of the village is good in size but lacks other
things such as speed breakers . People used to run vehicles very fast there and it has caused
many accidents in recent time.
Water- Water is the most essential element. The country is suffering through serious drought
condition. Everyone has the right to drink clean and safe water. The village has a dam at a
distance of about 2km, Piplaad Dam. Still there is water problem in the village

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BUSINESS PLAN
A&K Water Purification Company
Change the way you drink
Introduction
Water is the most essential element of our life. One cannot live without it. Also
currently the country is going through serious drought conditions in various states
such as Maharashtra. So in reference with the above analysis we have planned to
start a “Water Filtration” business in the village “Gangpura Ka Khera”.

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PROCESS

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• Pure water has a pH close to 7pH adjustment
• Removal of particles suspended in waterCoagulation and flocculation
• Using gravity to remove suspended solids from waterSedimentation
• A layer of sludge is formed on the floor of the tank which must be
removed and treated
Sludge storage and removal
• When particles to be removed do not settle out of solution easily, DAF
is often used
Dissolved air flotation (DAF)
• Rapid sand filters
• Slow sand filters
Filtration
• Membrane filters can remove virtually all particles larger than 0.2 μmMembrane filtration
• Polymer membranes with chemically formed microscopic pores that can
be used to filter out dissolved substances
Removal of ions and other dissolved
substances
• Filtering out harmful micro-organisms by adding disinfectant chemicalsDisinfection

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MARKET ANALYSIS
4P’s
Product-
Our
product is
packaged
drinking
water
Price-
Cost of 1L
bottle is Rs
18
Place-
Place is
near
Piplaad
Dam,
Bhawanim
andi (Raj.)
Promotion-
Through
banner,
phamplets.
Contracting
with nearby
college,
hospitals etc
for the
supply.

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STP
Segmentation-
People of all
ages
Targeting-
General public,
schools,
collages,
hospitals
Positioning-
Company will
classify it as
the safest water
to prevent
diseases from
non-filtered
water.

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Customer profile
Our potential
customers are the
people of the
nearby villages,
tourists and
institutions such as
hospitals.
Sales strategy
The sales are likely
to increase during
the summer time
Advertising
Through banner,
board for providing
job to the people.
Competition
There is no direct
competition in that
particular area. If
we can get the
government
support we might
be able to run
business in a better
manner.
Competitors are
Bisleri, Kinley etc

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DISTRIBUTION CHANNEL
Manufacturer
Retail
Consumer
Manufacturer
Wholesaler
Retailer
Consumer

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ENVIRONMENT ANALYSIS
SWOT
Analysis
Strength-
Water is a
basic need
which will
never end so
business can
easily grow.
Weakness- No
experience
Opportunity-
As we will be
only one to
sell the
product so
business can
easily grow at
a faster rate.
Market is
continuously
increasing.
Threats- Two
partners can
indulge in
fights for
profit sharing,
business
decisions etc

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PEST Analysis
Political- Politically problem will be less as government is not able to supply
water in many parts of the country so we can reduce the government’s burden.
Economical- Economically the area will see a growth. Also the government
may provide subsidy in such business.
Social- Socially the project is a good one as it will employee number of people
of nearby areas.
Technology- Technology will be used as number of machines will be required
in the factory.

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CAPITAL
Item Cost (in Rs)
Building cost @ 800 per sq ft 16,00,000
Machinery 30,00,000
Construction cost 10,00,000
Installation charges 5,00,000
Total 61,00,000

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Cost of 1Litre of bottle
Item Cost (in Rs)
Bottle + cap 3
Label .50
Water 1
Packaging and transportation cost 2.50
Other cost 5
Total cost 12
M.R.P. 18

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FUTURE STRATEGY
• For future we are planning to use the pipelines and lay down more
pipelines by contracting with government to supply drinking water
directly to the house.

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SUGGESTION AND RECOMMENDATION
• We would suggest government to provide better road and other
infrastructural facilities as there were many accident happened
• There is a need for better health facility for people

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LINKS
• https://www.youtube.com/watch?v=MzCXpOFPrEg
&feature=youtu.be