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Buildex conference 2011 social media

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Karo Group
Karo Group
Business
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Social media for customer service and promotion Drew Geldart Marketing Manager @DrewGeldart
Your website is irrelevant
It’s not all about you
Have goals that make sense for your business
Communication Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress, ExpressionEngine, Xanga Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter Tumblr, Posterous Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut, Ozone, Xing, Bebo, Bigtent Business networking: LinkedIn Events: Upcoming, Eventful, Eventbrite, Meetup.com
Brand Monitoring Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts Social media analytics: Radian6, Sysmos Information aggregators: Netvibes, Twine, Hootsuite Collaboration Wikis: Wikipedia, PBWorks, Wetpaint Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike Social News: Digg, Mixx, Reddit
Multimedia Photography and art sharing: Flickr, Photobucket, Picasa, Smugmug Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU Music and audio sharing: Myspace, The Hype Machine, Last.fm Presentation sharing: slideshare, scribd, prezzi (slide creation and sharing)
Reviews and opinions Product reviews: epinions.com, Mouthshut.com Business reviews: Customer lobby, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville Entertainment Media and entertainment platforms: Cisco Eos Virtual Worlds: Second Life, The Sims online Game sharing: Miniclip, Kongrgate
Strategy
Don’t have the resources My customers aren’t on social media There’s no ROI
Image  source:  h.p://www.calliflower.com/
image  source:  share.tv.org
“Open Brand” culture Participation Dedicated resource Integrate measurement & ROI
Consumer audit and a content audit Define your goals Select social media websites to engage in Rules of engagement
Editorial calendar Understand community principles Start conversations to get feedback Game plan for potential risks
It’s not all about you Know what you want to improve Have a plan and share it Monitor, engage, adjust, evolve
Drew Geldart email: drew@karo.com twitter: @drewgeldart @karogroup Today’s presentation: Slideshare.com

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Buildex conference 2011 social media

  • 1. Social media for customer service and promotion Drew Geldart Marketing Manager @DrewGeldart
  • 2. Your website is irrelevant
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  • 7. Have goals that make sense for your business
  • 8.
  • 9.
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  • 11. Communication Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress, ExpressionEngine, Xanga Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter Tumblr, Posterous Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut, Ozone, Xing, Bebo, Bigtent Business networking: LinkedIn Events: Upcoming, Eventful, Eventbrite, Meetup.com
  • 12. Brand Monitoring Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts Social media analytics: Radian6, Sysmos Information aggregators: Netvibes, Twine, Hootsuite Collaboration Wikis: Wikipedia, PBWorks, Wetpaint Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike Social News: Digg, Mixx, Reddit
  • 13. Multimedia Photography and art sharing: Flickr, Photobucket, Picasa, Smugmug Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU Music and audio sharing: Myspace, The Hype Machine, Last.fm Presentation sharing: slideshare, scribd, prezzi (slide creation and sharing)
  • 14. Reviews and opinions Product reviews: epinions.com, Mouthshut.com Business reviews: Customer lobby, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville Entertainment Media and entertainment platforms: Cisco Eos Virtual Worlds: Second Life, The Sims online Game sharing: Miniclip, Kongrgate
  • 16. Don’t have the resources My customers aren’t on social media There’s no ROI
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  • 21. “Open Brand” culture Participation Dedicated resource Integrate measurement & ROI
  • 22. Consumer audit and a content audit Define your goals Select social media websites to engage in Rules of engagement
  • 23. Editorial calendar Understand community principles Start conversations to get feedback Game plan for potential risks
  • 24.
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  • 32. It’s not all about you Know what you want to improve Have a plan and share it Monitor, engage, adjust, evolve
  • 33. Drew Geldart email: drew@karo.com twitter: @drewgeldart @karogroup Today’s presentation: Slideshare.com